Are AdWords users a dying breed? Well, it depends on who you talk to these days. No doubt more and more people are dropping out of AdWords due to tighter competition and higher bid prices.

Let's face it, AdWords is more competitive, more expensive, more complex, and fiercer than ever before. And it's not going to get any easier.

Fortunately, there are some very good third-party tools to the rescue. One 'power tool' that continues to amaze many AdWords advertisers and search engine marketing firms these days is a desktop application called AdWordAccelerator. Calling it a single tool is really a bit of a misnomer as it's more of a suite of tools. You get 9 tools in one package that work seamlessly together to make your AdWords campaigns easier to manage. This little piece of software is what in the car racing world would be called a sleeper (kind of basic on the outside with a beast of a motor on the inside).

Getting Started with AdwordsAccelerator

There is really a lot that AdWordAccelerator can do and way more than we can cover in a single article. To keeps things to the point I am going show you how easy it is to get started and reap benefits with the first time you open up the app. Now the first tool you are going to utilize is the Keyword Basket. This tool allows you to brainstorm and discover all sorts of keyword ideas for your market and is what you will work off of with the rest of the tools in the suite. Let's get started with our example, we are going to use auto loan products and services promotion as our mock business:

• 1. Plant Your Keyword Seeds - We start by entering our Keyword Seed list into the form, here is the list we are starting with:
  car loan < car loans < auto loan < auto loans < automobile loan < automobile loans