How to Track, Measure and Manage Your Buzz Online
 by Ian Cook

Intro to Linkbaiting...
How to Track, Measure and Manage Your Buzz Online
...and elevate your search rankings with viral marketing! —by Cameron Olthuis

Linkbaiting—creating a piece of content for your website that will entice other people to link to it—has become quite the buzz recently within the professional SEO community. To say the least, it's one of the quickest and most powerful strategies available today for building a plethora of links quickly. And, while the types of content that work well for linkbait can vary from industry to industry, the most successful types generally make use of humor, fear, and controversy. Another way to do it is to provide resources.

Why Linkbaiting Works

Creating good content that encourages links is by no means a new idea and there are two main reasons why it can very quickly boost a site's search engine rankings:

  1. First, in light of the rising popularity of social media sites, content travels much faster and easier than it ever has before. It is literally possible for a fresh piece of content to generate more than one thousand links in a single day.

  2. The second reason is that links generated by linkbaiting are usually natural links. They result from real people linking to you on their own free will with nothing in it for them—viral marketing in its purest form!

And, as you know, the main key to top rankings is links. However, search engines have increasingly diminished the positive effects of reciprocal linking and paid links—even going so far as penalizing sites that overuse them. The beauty of linkbaiting is the natural links that organically form are not only safer to build but golden in terms of providing quick ranking advantages to sites that successfully acquire them.

However, most sites do not use linkbaiting to its full potential. Many times they create the content, put it out there, and then just sit back and watch the links roll in. But they neglect to systematically track and manage the buzz that is created from t...

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