How to Use the NEW Yahoo Search Marketing
How to Use the NEW Yahoo Search Marketing
...outlining Yahoo's approach to PPC through Sponsored Search.
Once upon a time, there was a Pay-Per-Click (PPC) company named GoTo.com. They were persistent, worked hard, and in time became the premier name in PPC. Then they decided to re-brand themselves as Overture. This was a little confusing, but we went along with it and soon Overture became a household name. Overture was purchased by Yahoo and all was well.
Now, again, we're faced with a name change and complete program overhaul. Maybe Yahoo thought the Overture name wasn't descriptive enough, or maybe they just enjoy messing with us. Either way, Overture is (almost) no more! Please welcome Yahoo Search Marketing Solutions (try saying that five times fast)—but don't get too attached to it... who knows what name they'll come up with next!
Confused? Well, you won't be for long! We're here to help you navigate the changes and make migrating from the now-defunct Overture to the new Yahoo Search Marketing Solutions as easy and painless as possible.
Let's Sum Up the Recent Changes
We can only guess why the Overture name is being phased out. Most likely, Yahoo felt that splitting their various offerings between the Yahoo and Overture brand was confusing, especially for customers just getting into the search marketing game.
Now every one of Yahoo's paid-search offerings, from Pay-Per-Click (PPC) to Directory submissions to Pay-For-Inclusion, are all housed under the Yahoo Search Marketing Solutions roof.
This means that while most of the Yahoo paid search services function much as they did before, they now sport brand new names. Here's a quick look at the translations from old to new:
