How URLs Can Affect Top Search Engine Rankings
How URLs Can Affect Top Search Engine Rankings
...and everything else that's nice to know about them too!
You've seen it a million times; you even know it by name—URL. You know that URL stands for Uniform Resource Locator and you probably refer to it by its 3-letter acronym: "U-R-L." Or maybe you're one of the cool kids who calls it an "Earl." Either way, you may not know how URLs can affect your search engine optimization (SEO) strategies. Well, move over cool kids, 'cause you're about to learn something new...
Let's begin with the basics so that later, when we drill down into the important need-to-know details pertaining to SEO strategy, you'll be perched on a solid knowledge-base and primed to follow through when it comes time to implement what you've learned.
 |
The nice-to-know stuff... |
A typical URL, like the one seen below, can be broken down into the following individual components:
http://www.domain.com/subdirectory/filename.html
- The http stands for Hyper Text Transport Protocol, which defines the method to be used to view the resource. Basically, that's what tells us a webpage is reachable via a web-browser and that search engines can index it. It also defines which Communication Port to use—in this case the default for http is Port 80. Different protocols typically use different ports.
- WWW is the section of a domain name commonly...
