Is your Facebook Like traffic being recorded correctly by Google Analytics?
 by Casey Markee

Is your Facebook Like traffic being recorded correctly by Google Analytics?

  • My question relates to Google Analytics. I just noticed that several areas of Top Content, Top Exit Pages, and Overview (but not Top Landing Pages) show results like this: ( /travel-accessories.html?fb_xd_fragment=). I am concerned about the tail (?fb_xd_fragment) This is occurring on about 70-75% of the results. What is that tail and why is it there? Is this something to be worried about? If it is bad, how can it be fixed?

facebook-fail.jpgAnswer: Those query strings are caused by Facebook Like compatibility issues and are the result of adding the fb:like tag onto your site pages. FB_xd_fragment is a js query error string that presents mostly in IE browsers. Here is a thread on the Facebook Platform Developers Forum that addresses this specifically, and how it shows up in Google Analytics.

If you go to page two of the thread a workaround is discussed. Specifically, it looks like you can correct this issue by creating a Custom Channel URL (scroll down the page). The suggested coding you need to input is discussed in thread response #28 and looks like this:

Create the channel.html file containing this single line:

<script src="http://connect.facebook.net/en_US/all.js"></script>

Then add the channelUrl : line so the final result looks like this:

<div id="fb-root"></div...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for February 2017
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before March 3rd, 2017

 This form is encrypted for your security