Make your site Bada-Bing worthy with these search optimization tips!

• Now that Bing is live and has been steadily gaining market share for the past month, I'd like to adjust my SEO strategy to include Bing. Is there anything specific we should do to optimize for Bing more effectively? For example, is there a specific emphasis on backlinks as opposed to on-page optimization or are there other areas we should concentrate on more, both with our own sites and with those of our clients?

Answer: That is great that you are seeing Bing's potential! As we reported in our July SEN updates, Bing has been a big hit online. The new features and user-driven search results are providing a very positive experience for the average user. We covered the features in depth last month and if you haven't had a chance to review those, definitely go and check them out when you can!

As soon as Bing went live, we started testing the search engine! So far, we've developed some sound strategies to help prepare your site for Bing domination in the up and coming months!

The best place to learn the truth is by going directly to the source! So, in this case, the best place to start your Bing research is by going directly to Bing. We recommend reading the following PDF titled "Bing: New Features Relevant to Webmasters." It's 24 pages long, and honestly the juicy stuff really starts on page 23. Although not incredibly revealing, it's clear Bing values content and attempts to instill that same value when relaying search optimization advice to Webmasters:

"Webmasters can easily do this (perform well in Bing) by adding unique titles and meta descriptions to each page. If webmasters don't provide search engines with good, keyword-oriented, well-written caption source data, the resulting capti...