Lock-up ALL your social media profiles with KnowEm.com!

• I've been asked to brand our company across as many social media profiles as possible to lock-up our reputation management. Is there some tool or service I can use to consolidate all this work? I really don't want to visit all these sites individually.

Answer: Locking down your name and brand identity on the ever growing number of social media platforms is important. Not only is it vital to be where your target market is looking, but getting a handle on your profile can prevent others from taking advantage of your company's good name.

Case in point: Whole Foods Market, a popular Austin-based grocery store chain with over 290 stores in 38 states, was the victim of a social media-based identity theft scam in April, 2010.

In their case, a series of fake Facebook fan pages sprang up with promises of $500 gift cards for people who become fans of the various fake profiles. Users were then directed to fill-out forms which resulted in malware infections and crashed thousands of computers before the scam was brought to an end.

The moral of the story? If such a large, well-known brand like Whole Foods Market can become a social media identity theft target, it's important for companies of all sizes to make sure that their social media profiles are secure. With the myriad of sites out there, this can be a daunting task for the average individual or small business.

Enter KnowEm.com. This relatively unknown service can help businesses (big or small) claim and brand their profiles across multiple platforms with ease. In f...