Managing Your Internet Traffic Funnel
...what to do with all of those extra domains.

Throughout the brief commercial existence of the world wide web there have been many reasons for owning multiple domains. Some include:

• Operating a mirror of the main site for backup purposes or overflow traffic,

To promote a variety of company names or very specific product searches,

To catch alternative spelling or misspelled keyword search traffic,

To protect copyrights and trademarks from cyber squatters,

To prevent your competition from getting the good domain name,

To track specific ads in print, radio or TV media,

To secure top level domains in other countries – example: mycompanyname.cc,

To track the traffic being generated by specific search engine optimization projects,

...just to name a few.

The point being, there are multitudinous reasons for owning multiple domains. And that being the case, sooner or later the issue of merging and managing traffic generated by these "extra" domains becomes a focal point of your internet presence. Judging from the content of our questions lately, now is a good time to review the available options and procedures for effectively managing what amounts to your internet traffic funnel -- those so-called extra sites that need redirection.

From Site-A to Site-B, seamlessly.

Redirection is the name of the game but one must be careful about how it's done. The engines prefer certain redirects over others and the circumstances will dictate which is the best to choose. To illustrate, let's take a close look at the follow...