March 2003 SE Updates
March 1st, 2003
Search Engine Updates for...
| Overture | Inktomi | AltaVista | Lycos | ODP | LookSmart | Yahoo |
In this month's issue...
- Overture goes on buying frenzy
- ...and raises minimum bids / changes bid management
- Google Buys Blogger Pyra Labs
- MSN Extends Inktomi Contract
Google Update - http://www.google.com
What's new
Google Buys Blogger Pyra
Google announced on 2/17/2003 the purchase of software company Pyra Labs. Pyra makes the popular Blogger software that people use for posting personal content to their own blog (aka, weblog) sites.
The primary purpose Google gives for this purchase is to extend their AdWords network into content based sites – and they've wasted no time putting their plan into action.
Shortly after the deal was announced, AdWords ads began showing up on Blogger sites. In addition, their new network has the ads running on HowStuffWorks and the Weather Underground.
For an example, see the column of boxes on the far right hand side of the page at http://www.wunderground.com/US/HI/Honolulu.html
