The EngineMaster Chart
A Quick Reference Summary of What It Takes to Rank in the Top Three Search Engines
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General Indexing Guidelines
| Search Engine | Yahoo1 | Bing | |
|---|---|---|---|
| Number of title characters indexed2 | 89 | 1000+ | 1000+ |
| Title characters displayed in search results3 | 67 | 65 | 70 |
| Title tag importance | High | High | High |
| Meta description characters indexed | 155 | 400 | 207 |
| Meta description used in search results?4 | Yes | Yes | Yes |
| Meta description characters displayed in search results | 160 | 170 | 170 |
| Meta description importance for rankings | Indirect | Indirect | Indirect |
| Keyword meta tag indexed | No | No | No |
| Keyword meta tag characters indexed | None | None | None |
| Keyword meta tag importance to rankings | None | None | None |
| Meta redirect considered spam? | Likely | Likely | Likely |
| Meta robot tags supported | noindex nofollow noodp nosnippet noarchive unavailable_after:[date] noimageindex notranslate |
noindex nofollow noodp nosnippet noarchive/nocache |
noindex nofollow noodp nosnippet noarchive/nocache |
| Robots.txt supported | Yes | Yes | Yes |
| Body text indexed on page | Approx 1.5mb ... |
