The Top 6 WebSite Management Errors That Keep Google from Indexing Your Site
Back in the 80's, there was this fun little movie called Gremlins. It featured some cute little furry critters who stayed adorable as long as you followed three rules: no bright lights, don't get 'em wet, and never, ever feed 'em after midnight—unless you wanted to unleash a horde of murderous monsters on your quiet little town.
Well, right now sitting quietly on your webserver could be a number of Gremlins lurking, just waiting for you to break a few rules that could spawn an onslaught of ugliness on your unsuspecting web pages— seriously compromising your ability to get your pages indexed, not to mention ranked.
Many of these little monsters are things that people just don't bother to check—until it's too late. Think of this report as your guide to eradicating these Gremlins from your webpages—a kind of get them before they get you!
Error #1: Letting Web Designers Run the Search Marketing Show
This error is so common it has become a cliche! A business hires an interactive design agency to create a beautiful Flash-based presentation. The site is full of stylish AJAX-widgets and dynamic JavaScripted navigational menus. The design gets rave reviews for its ultramodern look and thoroughly Web 2.0 whiz-bang effects. There's even talk of winning a Webby!
There's also a problem—search engines can't see any of links to the site's content, so that content doesn't get indexed. With so many top brass looking for glitter and glitz, it's extremely common for top sites to plummet in the rankings after an expensive redesign.
The mundane fact remains, you simply must show Google and every other search engine a standard HTML link if you want them to effectively crawl and index your site. And, that link must either be a text link, such as:
<a href="http://www.domain.com/page.html">your link text here</a>
...or an image
