The Top 9 Google Glitches That Can Ruin the Rankings of even Great Web Pages
—by Stephen Mahaney, CEO Planet Ocean | Research by Esoos Bobnar
Ok, so you've got great content and you think you're playing within the rules. But something is keeping your best pages from ranking anywhere near the top of the engines. What could possibly be the problem?
This puzzle is more common than you might imagine. And, all too often, the reason is something within your control but overlooked because you just aren't aware of what can go wrong. So, to help you avoid, or possibly solve, the conundrum, I present to you...
The Top 9 Google Glitches
that Prevent GREAT WebPages
From Ranking at the Top of the Search Results.
And, we'll do this 'David Letterman' style, starting with the least of the serious issues, while proceeding to #1—the biggest rank-killer of them all.
#9. Relatively Low Level Visitor Counts as measured by Google's various tracking mechanisms.
Google has the ability (Google Toolbar, SERP clickthroughs, Google Analytics, etc.) to measure your relative visitor count against your competition's. If, during any measured period of time, your relative visitor count is consistently lower than your competitor's, then Google theoretically has every reason to believe that your site is less important—i.e. less relevant, low quality. Since it is a fact that Google is becoming increasingly capable of tracking this metric, (sooner or later) lagging behind in relative visitor count will hurt your rankings even if it isn't already. Be smart. Plan for this inevitability.
For a detailed analysis of the methods Google employs to track traffic to your site, see our repor...