We love WordPress. It's blogging software that's simple, easy to use, incredibly powerful, compatible with a huge number of open source templates that will easily give you a great looking blog...and it's FREE!

To Blog or Not to Blog Not sure you need a blog? Most likely you do, as it will provide your site with an abundance of linking opportunities you wouldn't otherwise have access to. But it takes a commitment to regularly produce compelling content. To decide whether a blog is right for your business, be sure to read Chapter 10 in our Unfair Advantage Book: Harnessing the Power of the Blog.

But everything good seems to come with a catch—and the WordPress default settings leave SEOs everywhere rolling their eyes in disgust.

...are just some of the hurdles you'll need to contend with if you run your WordPress blog with the default settings right out of the box.

Making WordPress search-friendly does require a bit of tweaking, but the good news is that most of it's simple to do. And once you've got WordPress set up the right way you've got a lean, mean, search engine-friendly blogging machine that's ready to take on the big dogs.

Today we'll show you how to get a highly optimized blog with just a few hours of set-up time. Of course, then...