Part Two — Ten steps to finding all the right Keywords The Ultimate Keyword Primer — By John Heard

Part One | Part Two | Part Three

We'll begin by stating the obvious:

Start by making a list of every possible keyword you can think of that your potential customers might use when searching for what you're selling.

There's a good chance you'll easily come up with a list of twenty or so before you start to run out of ideas. That's the point at which you should resort to the tips and tools that'll help you continue the brainstorming process of building your raw keyword list.

The following nine guidelines will help make this process as productive as possible.