The Ultimate Keyword Primer, Part 3
|
Part Three — It matters where you put your keywords The Ultimate Keyword Primer |
Part One | Part Two | Part Three |
Keyword Placement — The Location of Your Keywords Counts!
There are numerous places on your Web page where you might place your keywords—and some are much more effective than others. We'll show you how keyword placement can make a big difference in terms of ranking well within the search results.
Title Tags
The most critically important location to place keywords is within your Web page's HTML <title> tag. Search engines consider the keywords found in the title tag to be extremely important—these are the keywords most likely to tell the search engine what your site is actually about.
Therefore, you should place your most important keywords within your <title> tag. You should also avoid wasting valuable space with words like your company name, unless your business is so well known that people use it as their primary keyword while searching for what you sell (like Ebay, for example).
Another mistake that we commonly see in title tags is something like Welcome to our Home Page — this is useless. Nobody will be using that phrase to search for your site.
It's hard to overemphasize the importance of keywords within your ...
