SEO Voice Search Study – Summary
Last month we found this kick-ass study on Voice Search SEO reported by Brian Dean at BACKLINKO. They analyzed 10,000 Google Home results and here’s a summary of what they learned.
A Summary of The Most Interesting Findings...
PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page).
HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS.
Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length.
Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).
Authoritative domains tend to produce voice search results significantly more than non-authoritative domains. In fact, the mean Ahrefs Domain Rating of a Google Home result is 76.8.
Content with high levels of social engagement tends to perform well in voice search. In fact, the average voice search result has 1,199 Facebook shares and 44 Tweets.
Simple, easy-to-read content may help with voice search SEO. The average Google voice search result is written at a 9th grade level.
We found that very few voice search results had the exact query in their title tag. Therefore, creating individual pages for each voice search query doesn’t appear to be an effective voice search SEO strategy.
The average word count of a voice search result page is 2,312 words. Therefore, Google tends to source voice search answers from long form content.
Content that ranks highly in...
