An SEO's 2016 Cheat Sheet for Building a Search Engine Friendly Website
 by John Heard

An SEO's 2016 Cheat Sheet for Building a Search Engine Friendly Website
—by John Heard

The art of creating a highly optimized and search engine friendly site revolves delicately around these critically important factors:

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  1. Site quality, usability and performance.
  2. Creating content that bots can easily crawl and index.
  3. Linking your site together so that PageRank flows correctly and is channeled to your most important pages.
  4. Placing your keywords in the proper locations on your page for optimal ranking effect.

Some sites get one or two of these correct, but it's rare to see the site that has mastered all four. And that's good news for you, because if you fully understand the art of creating both a user and search engine friendly site, then you've got a huge advantage over your competition. Get all these factors right and you'll be able to mow 'em down before they even see you coming.

Site Quality, Usability and Performance

The Do's...

  • Be sure your entire site is fast to load. Your site's visitors and search engines love a fast loading website, so be sure your site is ready. Load time is part of Google's ranking algorithm, so pay particular close attention to this factor. Use our step by step guide as a starting point, How the Pros Engineering a Lightning Fast Website and reach out to us with questions.

  • Be compatible with mobile devices. For many websites, more than half of the devices accessing the site are a smartphone or tablet. That's why we've been pushing the switch to responsive design. Learn how in our

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