How the Pros Engineer a Lighting Fast Web Site - Part 1
 by John Heard

How the Pros Engineer a Lightning Fast Web Site - Part 1
...for increased conversions and a higher ranking Web site! — by John Heard

site_speed_hourglass.jpgThe Internet is getting faster every year and Google has made it clear that sites that don't adjust their load time to the new standards will be ruthlessly dropped from the results. However, aside from avoiding a penalty, a fast loading site comes with some serious perks. Based on numerous studies, we know that faster loading pages have higher conversions, are far more pleasurable to use, and the almighty Google hopefully will reward us by ranking our pages higher in the process.

Chances are this is old news to you as we've written about it, talked about in our Podcasts and drilled it home in our monthly MasterMind Meetups. However, we've never really gone into depth on what you actually need to do to your pages in order to speed them up. Today that changes. In this article we're getting down to the nitty gritty and not only giving you the tricks we use to speed up our pages, but we're also going to help you truly understand what matters so you can laser focus your efforts.

Speed Measurement Tools

google_page_speed2.jpgPage Speed Insights is a Google service available here and here that measures Page Load Time on a sale of 0-100 and offers solid suggestions for improvements. Since Google is the search engine we're focused on for organic search ranking, this tool is the standard we measure with.


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