-
A.I. Roundup
- UPC: The Infrastructure Shift That Could Rewire How the Internet Sells Things
- Google's Liz Reid on Search, AI, and the Future of the Web: A Candid Review (With Receipts)
- AI Overviews More Likely to Criticize Brands Than ChatGPT, Study Finds
- OpenAI Kills Sora 6 Months After Launch — The Story Is Bigger Than One App
- ChatGPT — Self-Serve Ads Manager Being Tested
-
Google
- Spam Update: A 20-Hour Shock to the System
- Core Update: Quality Gets a Hard Reset
- GMC's Loyalty Program Upgrade: How to Show Member Pricing Across Search, Maps, & AI
- Greyed-Out "Buy" Buttons Now Required for Out-of-Stock Items
- GSC's Branded Queries Filter: What It Is, Who Gets It, and How to Use It
- GMC for Agencies: Powerful New Command Center — or Trojan Horse?
- Search Central Doc & Bot Changes April 2026
-
PPC Advertising
- The State of PPC 2026: What 1,300 Paid Search Professionals Are Actually Telling Us
- PMax Just Took More Control of Your Video Ads — Here's What Changed & What to Do Now
- PMax Asset Group Theming: Google’s Fastest Creative Shortcut Yet
- Ads Editor 2.12: What's New and Why It Matters for PMax and Demand Gen Workflows
- Google Deleted 4 Legacy Ad Policy Sections — What It Means for Your Account
- Google's "Precision Steering" Initiative: The PMax Control Levers You've Been Waiting For
- Google Ads Developer Blog Summary for April 2026
- Curated List of PPC Articles for April 2025
