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A.I. Roundup
- Google’s Business Agents: Search Is Becoming the Sales Floor
- Google Confirms It’s Personalizing AI Overviews—and Yes, It Matters
- AI Overviews Now a One-Way Door—Content Creators Are Steaming
- SynthID: AI Watermark Attempts to Solve the Fake Content Problem
- AI Overviews Addresses the Frankenstein Recipe Problem
- ChatGPT to Start Showing Ads to Lower Tier Users
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Google
- Preferred Sources Can Help Your Site Rank in Personalized Searches
- Google Tightens the Screws on Multi-Channel Products
- Search Central Doc & Bot Changes February 2026
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Local Search
- AI Powered Local Packs Replacing Traditional Listings
- GBP Publishes Guidance on Getting & Responding to Reviews
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PPC Advertising
- Campaign Total Budgets Go Live Beta in GAdS
- GAds Launches Campaign Mix Experiments—Most Strategic Testing Tool Yet
- GAds Rolls Out 'Experiment Center' Centralizing How Testing Gets Done
- PMax Finally Lets Advertisers A/B Test Creative Assets
- PMax Adds “Your Data Exclusions” to Finally Give You a Campaign Brake Pedal
- Updated 'Communication Features' Terms: Accept—or Lose the Calls
- Google Opens the Ad Floodgates for Prediction Markets
- Google Ads Developer Blog Summary for February 2026
- Curated List of PPC Articles for February 2026