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Since 1997 the definitive source of Search Engine information for the professional SEO.

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We're considered by many SEOs to be the definitive, no B.S., ‘we mean business’, ad free, source of information for showing sites how to grab top search rankings. If your time is worth money, one look at our precise, no-nonsense approach and you'll likely agree with this subscriber who wrote:

I have been doing SEO for 20 years - every class I take either teaches me something new or reminds me something I forgot. Donna R

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All Inclusive Support: All Your Questions Answered!

SEN's community of Internet Marketing Experts are on call to answer ALL your questions as part of your SEN membership.

"Thank you so very much for the information from FastAnswers. Such detailed information reinforces why we will continue to remain a member. We have been with your group since 1998 and appreciate the information you provide." - Ron F.

A Library of Professional Training Videos

Leverage dozens of training videos focused on everything from Technical SEO to Local Search w/ new videos added all the time!

"Thank you to your group for the wonderful support you offer! So exciting to keep learning something new! Thank you everyone at Search Engine News!" - Barbara S.

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A Monthly Podcast of Strategies & Updates

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Since 1997 SEN's expert community has worked together to provide all of our members with the support, confidence, skills and resources they need to dominate the search results, grow traffic to their sites and boost sales.

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Peek Inside Our Monthly Issues

Jan '21 Featured Articles

An Important Message from The Founder of Planet Ocean / SEN
SEN enters year 25 with a switch and a focus on showing you the "new" low hanging fruit
The Smart Approach to the Art of Link Building for Business Owners
Looking to generate quality backlinks with a guest posting campaign? Then here’s your starter guide.
First Contact: How To Pitch A Journalist Who Has No Idea Who You Are
Follow this approach to set the tone for the best possible chance of getting your PR published

SE Bytes: Member Q&A

Search & Social Media Updates Digest

Dec '20 Featured Articles

11 Tips to Bring a Flood of New Clients to Your Local Business Using Targeted PPC Campaigns
In Google Ads, (aka AdWords), successful local ad campaigns have a handful of important tools to help you win at local search. There are laser-focused targeting options that, used correctly, will help you trim unnecessary ad spend in the wrong markets.
UX Defined: Understanding Your Website’s User Experience is More Important Than Ever!
Today our world is a volcanically hot mess of different User Experiences. Technological advances have removed most of the limitations of what we can actually do when it comes to creating these User Experiences, and our efforts, cover the spectrum of possibilities from amazing to awful. And it’s only getting more ridiculous as the days go by. Read on to get actionable advice on improving your site's UX and booting your bottom line.

SE Bytes: Member Q&A

Search & Social Media Updates Digest

Nov '20 Featured Articles

Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
Foundational URL Primer that quickly builds into advanced strategies...Whether the search engines like it or not, there is no escaping the fact that keywords in the URL assist them in their mission to provide relevant results. Therefore, by utilizing this strategy AND keeping it looking natural - you're capitalizing on the one single gimme that search engines can never be expected to completely eliminate.
Semantic Keyword Research Defined: How to Generate Content that Actually Performs
Semantic - like so many industry words that came before it, is tossed around FAR too often without context. Good news is that we're changing that right now. Not only are we going to dig into what it means, we're also going to explain exactly how to apply it to your keywords and content creation. Why? Because, when done right, leveraging Semantic Keywords for content creation is exactly how you cut through the noise and produce content that performs. Let me explain...
Video: How to Leverage Sitebulb's New Structured Data Features Like a Pro
In case you missed it's mid month release... Watch as Patrick Hathaway gives SEN members a personal tour of his award winning website auditing tool - Sitebulb, which now shows you ALL of your Site's Structured Data in one GO! Here at SEN we passionately work to Feed you only the important strategies that work, Support you through the learning curve and Aggressively cut out ALL the industry noise. Sitebulb aligns perfectly with that. And, if you don't have access to Sitebulb yet, we've included a quick way to check it out!
Video: November's Monthly Master Mind Meetup
After 10 years of doing Master Mind meetings this was the first one we did as a full video meeting. We had a ton of fun so I'm breaking the rules (again) and publishing the video here for all of our members to leverage. Yes, this is typically a Business Support perk, but I want to be sure that you get to see the fun we have in these meetings in case you want to join us in December.

SE Bytes: Member Q&A

Search & Social Media Updates Digest

Oct '20 Featured Articles

How to Attract Premium Clients in Any Economy
In 2020, our world has faced unprecedented challenges. And while adapting to a new normal may take us into uncharted waters, the fundamental principles of business development remain the same. No matter your niche, you will probably always face this primary issue: how to target and engage with premium prospects and convert them into long-term clients. While in person marketing may not be practical right now, that does NOT mean you can't adapt your approach to meet the moment.
Simple Ways to Leverage Facebook Ads for More Local Leads
Social media is ALL about building brand awareness or at least that's what you'll hear people tell you over and over again. Well, as local search marketers we don't have the time or money to spend on brand awareness. Our success is measured by the number of qualified leads we deliver to clients. When it comes to social media platforms, Facebook is a huge help in achieving that goal.