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May '22 Apr '22 Mar '22 Feb '22 Jan '22 Dec '21 Nov '21 Oct '21 Archives

May '22 Featured Articles

Print  Download PDF 
  • How to Game Plan an Ecommerce Site
  • by John Heard
  • If You Aren't Using a VPN, Maybe You Should Be
  • by Stephen Mahaney

SE Bytes: Member Q&A

  • What should and should not be included in a sitemap for a WordPress site?
  • Do Nofollow links from important sites pass PageRank?
  • Is it possible to manipulate Google's autocomplete function to get my company listed as a suggestion?
  • Can we simply add content to our single blog page or is it better to create new pages for each post?
  • Is it OK to have multiple Search Console Properties for the same site?
  • Can changing my WordPress Theme hurt my rankings?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Spam Report Reveals Google's Oblivious Narcissism
  • Most Think Goggle Search Quality is Getting Worse
  • Google's Product Reviews Update Recap
  • Google Spiders Images Slower Than Web Pages
  • New Search Console Bubble Chart Helps Optimize Website Performance
  • Product Data Specification Updates for Merchant Center
  • Why JavaScript Framework Pages Aren't Shown in Google's Cache View
  • Watch Out For This New Link Scam
  • MuellerBot AI - Just for Fun
  • Local Search Local Search
  • Google AI Automatically Updating Business Info
  • Bing Bing
  • User-agent Change for Bing Crawler bingbot
  • PPC Advertising PPC Advertising
  • Google Ads 9 More Policy Violations to 3-Strikes List
  • Google Ads Developer Blog Summary
  • Curated List of PPC Articles for May 2022
  • WordPress WordPress
  • Question Hub Data Added to Google Site Kit for WordPress

Apr '22 Featured Articles

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  • Never Mind Market Research, Just Pay Attention & Follow The Leader
  • When someone else is willing to pay big bucks to figure something out, let them! Then stand-by to reap the rewards. — by Stephen Mahaney
  • A Pro's Guide to Featured Snippets
  • Unlocking the secrets to position zero rankings — by Keith Saye

SE Bytes: Member Q&A

  • What's the best way to deactivate WordPress plugins to improve page performance?
  • Is there any way to obtain Google Business Profile listings for remote workers?
  • What's the simplest way to monitor for reputation management?
  • When is it safe to take down our 301 redirects?
  • Where can I find a demo for Google Analytics?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Google Analytics 3 Will Stop Working on July 1, 2023
  • Connect Data Studio to Search Console for Powerful Visuals
  • SafeSearch Adds Direction for Fetching Video Content Files
  • Hotels Get New Tools for Reconnecting With Travelers
  • Google Page Experience Update For Desktop Done Rolling Out
  • Visual Stories Appearing On Page One in SERPS for Competitive Generic Keywords
  • GSC Will Kill URL Parameter Tool On April 28th
  • The Ongoing Google Product Reviews Update
  • Monitor Your Search Traffic & More with Data Studio
  • Local Search Local Search
  • Additional Verification May Be Required for Google Business Profiles
  • Google Maps Blocked 100 Million Fraudulent & Abusive Edits in 2021
  • Local Search Update in March Corrects "Vicinity" Update
  • PPC Advertising PPC Advertising
  • Google Introduces Vehicle Ads For All U.S. Auto Advertisers
  • Google Ads Developer Blog Summary
  • Curated List of PPC Articles

Mar '22 Featured Articles

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  • It's Time to Focus Your Efforts on Collecting First Party Data
  • In light of Apple's opt-out default settings, Androids plan's to follow suit, & Chrome deprecating 3rd party cookies, your best survival bet is to start capturing your own data now!
  • When Alt-Text is a Story in The NYTimes, THAT's Your Wake-Up Call
  • Now that the public has been alerted, it's Last Call to make your site ADA Compliant!

SE Bytes: Member Q&A

  • How should I respond to blackmail for a do-follow back-link?
  • Does Google view Stock Images as a negative ranking signal?
  • What are your thoughts on migrating a site to Shopify?
  • Is it OK to distribute a blog across several sites that link back to my own site?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Europe's GDPR Has Google Analytics in its Gun Sights!
  • Google Introduces the Android Privacy Sandbox
  • Page Experience Comes To Desktop
  • How BERT Helps Google Understand Language
  • Auto-tagging for Free Listings is Now Available
  • Google Launches My Business Business Calls API
  • GSC Messages Panel Now Showing All Messages
  • Google Help Doc Adds Troubleshooting Section to SafeSearch
  • Update to Destination Requirements Policy
  • Logging Issue in Performance Metrics Reports
  • How Google Handles Webmaster Mistakes
  • Local Search Local Search
  • Google Maps Review Spam Policy Enforcement — Details Revealed
  • Follow & Welcome Offer Features Going Away "Soon"
  • PPC Advertising PPC Advertising
  • Google Ads Consolidating Advertiser ID & Biz Verification
  • Google Ads Developer Blog Summary for February 2022
  • Curated List of PPC Articles for March 2022
  • Social Media Social Media
  • Why Facebook's One-Day Face-Plant Matters

Feb '22 Featured Articles

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  • Be Careful Your "Stop Lines" Aren't Crippling Your Conversions
  • Because it makes no sense to suggest 'stopping points' anywhere within your sales copy prior to your call-to-action! – by Stephen Mahaney
  • The 7 Best Ways to Reduce Cart Abandonments & Maximize Profits!
  • Keith Saye reveals how to create a customer-friendly order process by eliminating ALL of the friction!

SE Bytes: Member Q&A

  • Can my 'no right-click' plugin be hurting my Core Web Vitals score?
  • Where can I find usage data for Google's "People Also Ask" panels?
  • Does the length of a URL matter in terms of SEO?
  • What's the best practice for making image-Alt ADA compliant?
  • Does nofollow prevent indexing and if not, what's the best way?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • As the Algo Updates Churn & Burn
  • FLoC Replaced by Topics API
  • GSC Adds Dedicated Desktop Section to Page Experience Report
  • Recipe Structured Data Guidance Updated
  • New Robots Tag: indexifembedded
  • GSC Reporting Changes for Breadcrumbs & HowTo
  • Documentation Updates for Car Markup & SafeSearch
  • GSC Launches New URL Inspection API
  • Google Introduces "Shops" Feature for Mobile Search Results
  • Local Search Local Search
  • Request Your Own 'Local Service Ads' Background Checker
  • GMB API Deprecating In April 2022
  • PPC Advertising PPC Advertising
  • Google Testing Favicons in Search Ads
  • Google Ads Developer Blog Summary for January 2022
  • Curated List of PPC Articles for February 2022
  • WordPress WordPress
  • IndexNow Plugin Available for WordPress

Jan '22 Featured Articles

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  • Beware the Graphic Artist!
  • When your goal is sales conversions, the graphic artist can be the enemy.
  • The Best Image Formats & Free Tools for Editing & Optimizing Them
  • The 5 most useful image formats, where and when to use them PLUS 6 free tools to maximize image performance!
  • 25 Years of SEN & Counting
  • Thanks to YOU, this month's issue completes our 25th year of publishing SEN.

SE Bytes: Member Q&A

  • Why do my web pages drop out of Search Console reports?
  • Is buying a previously redirected domain an SEO problem?
  • Is there any SEO downside to opening links in a new window?
  • How is Google finding and indexing pages that I don't want indexed?
  • How should my short URL be set up to redirect to my main URL to avoid duplicate content issues?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Mueller Says You Should R-E-L-A-X
  • Unpacking Google's 2021 End-of-Year PR Video
  • Year in Search 2021
  • Google's Volatile December in a Volatile Year
  • Google's December Product Reviews Update
  • Alexa.com Shutting Down on May 1st
  • Local Search Local Search
  • Largest Local Search Update in 5 Years?
  • PPC Advertising PPC Advertising
  • Google Ads Developer Blog Summary for December 2021
  • Curated List of PPC Articles for January 2022

Dec '21 Featured Articles

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  • How Lazy Load Might be Hurting Your Site Speed
  • John Heard explains how this commonly used image loading strategy intended to speed pages up is actually slowing some of them down -- especially WordPress and WooCommerce sites
  • How to Use Internal Links So Google Will Love Your Best Pages
  • Keith Saye reveals 13 ways to turn internal linking into better indexing, increased conversions, and higher revenues

SE Bytes: Member Q&A

  • Do bold tags help SEO?
  • Can Googlebot crawl speed be controlled to avoid server overload?
  • Why do my pages keep falling in and out of Google's index?
  • Where can I find benchmarks for CTR in organic search?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • November Core Update 2021
  • Page Experience Algorithm Coming To Desktop
  • Official Googlebot IP Addresses Now Available In JSON File
  • High Profile Sites Slamming the Brakes on AMP Pages
  • Google Logo Structured Data Changes
  • Google says 'NeverMind' to Mobile-Indexing Deadline
  • How Key Moments Work In Videos In Search
  • Place Videos on Dedicated Pages For Maximum Exposure
  • Rare Penalty Limbo Can Last Several Years
  • Bonus Bytes from John Mueller
  • Local Search Local Search
  • GMB becomes GBP
  • Google Officially Says Mixed Reviews Are More Trustworthy
  • PPC Advertising PPC Advertising
  • Google Ads Developer Blog Summary for November 2021
  • Curated List of PPC Articles for December 2021
  • WordPress WordPress
  • WordPress Sites At Risk Due to Plugin Vulnerability

Nov '21 Featured Articles

Print  Download PDF 
  • 9 Steps to Finding the Best Opportunities for Quality Backlinks and Digital PR Coverage
  • Digital PR expert Ken McGaffin breaks down his process for getting quality backlinks in today's challenging SEO environment
  • Back to the Future with Log File Analysis
  • SEO Wizard John Heard discusses the advantages of log file analysis compared to Google Analytics and reveals the tools you'll need to get the job done.

SE Bytes: Member Q&A

  • What is the correct format for citation schema?
  • What tools can I use to find all of my backlinks?
  • On ecommerce pages, should the product name be put into headline tags?
  • How can I prevent Google from showing specific content in my search result description snippet?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Search Quality Raters Guidelines Updated
  • Google Search Adds Continuous Scrolling on Mobile
  • BigCommerce Merchants Can Now Sync Product Catalogs to Google
  • Search Analytics API Now Supports Discover, Google News, and Regex
  • Google Aligns Search Console Testing Tools with URL Inspection Tool
  • Help Documentation Changes for October
  • UPI Limited Enforcement in Google Merchant Center
  • Job Posting Structured Data Errors Report Changes in GSC
  • The Google "Unannounced Updates" Buzz for October
  • Bing Bing
  • Get Faster Indexing with IndexNow
  • Microsoft Advertising Partners with Shopify
  • MS Advertising Introduces Microsoft Clarity Insights
  • DuckDuckGo DuckDuckGo
  • The One True Google Competitor Over Next 10 Years?
  • PPC Advertising PPC Advertising
  • Google Ads Developer Blog Summary for October 2021
  • Manual Deep Linking No Longer Required for Google Ads App Campaigns
  • Curated List of PPC Articles for November 2021
  • Social Media Social Media
  • Never "Meta" Worse Company in My Life!

Oct '21 Featured Articles

Print  Download PDF 
  • The TOP 7 Email Marketing Questions, Answered!
  • Straight and simple answers to the most important email marketing questions
  • How to Avoid Getting Sued for a Website that Isn't Accessible
  • What's now a liability issue will soon become a ranking signal – it's time to get ahead of the curve!

SE Bytes: Member Q&A

  • Is shared hosting ok?
  • Which page title is Google using for ranking, my original or their autogenerated one?
  • What's the best way to redirect a short domain name to a longer one without having duplicate content issues?
  • How long should it take for a site to get re-crawled and re-ranked after cleaning out low quality pages?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Mysterious Google Search Ranking Algorithm Update?
  • Titlepocalypse Update
  • Page Experience Tutorial - Improving First Input Delay
  • Lighthouse 8.4 Upgrades LCD, FID, PageSpeed Insights
  • Google Shows How to Optimize for Discover's Follow Feature
  • Google Reveals How YouTube Recommends Videos
  • New Ecommerce SEO Guide Documentation
  • Unique Product Identifiers Now Required on Free Merchant Listings
  • Search On '21 Reveals New Features, More Details About MUM
  • PPC Advertising PPC Advertising
  • Google Expands 'About This Advertiser' Initiative
  • Google Adds Some Data, Drops Some Data In Search Terms Report
  • New Budget Report in Google Ads
  • Google Ads Developer Blog Summary for September 2021
  • Curated List of PPC Articles for October 2021
  • WordPress WordPress
  • The SEO Impact of WordPress Themes
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