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Jan '23 Dec '22 Nov '22 Oct '22 Sep '22 Aug '22 Jul '22 Jun '22 Archives

Jan '23 Featured Articles

Print  Download PDF 
  • 26 Years of SEN & Counting
  • by Stephen Mahaney
  • A Step by Step Guide to Changing Your Domain Name with Minimal Impact to Your Web Site's Rankings
  • If you really truly positively MUST do it, here's how — by John Heard & Keith Saye
  • Google Is Good! ...Very Good — but not as good as they pretend to be
  • SEN's 2023 Assessment of Google — editorial by Stephen Mahaney

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • TWO Algorithm Updates JIT for Peak Holiday Shopping
  • 755 Link Builders Reveal What Worked In 2022
  • E-E-A-T & Other Changes to Quality Rater Guidelines
  • Google Trends Adds Local Year in Search
  • Official Names Given to Search Features in Visual Elements Gallery
  • New Google Search Status Dashboard
  • Google Drops the Hammer on Scammers
  • Search Console Reporting Lots of Dups in JavaScript-heavy Sites
  • Retired Google Crawlers Section Added To User Agent Help Doc
  • Local Search Local Search
  • Study Suggests UpVoted Reviews Last Longer
  • Local Guide Reviews Stay On Top Longer
  • PPC Advertising PPC Advertising
  • 4 New Features Added to Insights Page in Google Ads
  • Automatically Organize Keywords Into Ad Groups
  • Google Ads Developer Blog Summary for January 2023
  • Curated List of PPC Articles for January 2023

Dec '22 Featured Articles

Print  Download PDF 
  • The SEO Pro's *Complete* Website Audit Checklist: Part One
  • The only checklist you'll need! This two part checklist covers everything you need in order to perform a full manual website audit. This is a VERY comprehensive list of specific errors that can potentially cripple a site's performance and rather unique problems we've observed from over 25 years in the business. Leverage this checklist for ALL new projects or for an annual website maintenance audit.
  • The SEO Pro's *Complete* Website Audit Checklist: Part Two
  • Leverage the second installment of this comprehensive checklist to tackle things like HTTPS and server errors, image and video optimization, mobile compatibility concerns, AMP errors, local search issues and more. There is also a great way to get a VERY clear picture of your site's overall URL structure and organization, which is essential to troubleshoot indexing issues and finding those orphaned pages.

SE Bytes: Member Q&A

  • Can a commercial business use a .ORG domain?
  • Why do our webpages drop out of the index but return when resubmitted?
  • Is there any way to influence the order in which Google displays the Reviews?
  • Will changing our CMS platform affect our rankings?
  • What's the best way to count incoming links?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Google Publishes Guide to Google Search Ranking Systems
  • Google Office Hours Experimenting with New Format
  • 32% Report Guest Posting for SEO
  • Dot Over Commas Preferred for Numerical Separators In Review Snippet Markup
  • Local Search Local Search
  • GBP Manager Redirecting To Google Search
  • Google Business Reviews Vanish After Suggested Edits
  • Studies Suggests Ranking Boost After 10 Reviews - Recency & Length Matters
  • Cropping Photo Tool Added to GBP Posts & Updates
  • PPC Advertising PPC Advertising
  • $100 Incentive To Enroll In Automatically Applied Recommendations
  • Google Ads Serves Notice of Changes to Government Documents and Official Services Policy
  • Google Ads Developer Blog Summary for December 2022
  • Curated List of PPC Articles for December 2022

Nov '22 Featured Articles

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  • 5 Great Keyword Discovery Tools You Can Use for FREE
  • Because SEO depends on selecting the best keywords! — by Stephen Mahaney
  • Actual Code Real World Website's Are Using to Draw Attention to their Search Listings!
  • Your Advanced Structured Data Markup Reference Guide — by John Heard
  • And the Award for 'Lame Advice of the Year' goes to...
  • Editorial — by Stephen Mahaney

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Google Spam Update for October '22
  • Combined Algo Updates Causing Radical Ranking Swings
  • New Features & Reporting Added to Google Analytics 4
  • Google Ditches "Webmaster" and Simplifies the Guidelines
  • New Structured Data to Help Google Display Your Site Name in Search
  • GSC Bug Mislabeled Some Warnings as Errors
  • Data Studio is now Looker Studio
  • GSC Does Not Track Multisearch Traffic
  • More Product Reviews Guidance Added to Google Help Doc
  • Remove Result Button Added to About This Result
  • Google Says 'Ping Us'
  • Local Search Local Search
  • Old Reviews Being Released by Google
  • Google Adds New Prohibitions to Reviews Guidelines
  • GBP Offers 3 New Ways to Help Tour Operators
  • Health & Safety Attributes Removed from GBP
  • PPC Advertising PPC Advertising
  • New Biz Name, Favicon + Sponsored Label for Mobile Search Ads
  • Google Tag Adds New Tagging Capabilities to Strengthen Measuring
  • Recommendations as an Experiment in the Google Ads Experiment Page
  • Lead Generation Sites Report Problems with Performance Max, and then...
  • Google Ads Developer Blog Summary for November 2022
  • Curated List of PPC Articles for November 2022

Oct '22 Featured Articles

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  • Seven Steps to Quickly Optimize Images & Boost Your Traffic
  • How to build the foundation of your image optimization – by John Heard
  • Guide to Advanced Image SEO
  • How to get your images ranked in Image Search — by John Heard
  • Be Careful That AdBlockers Aren't Blocking Your Images
  • 42% of global web users will NOT see your images if you choose the wrong filenames! — by Stephen Mahaney

SE Bytes: Member Q&A

  • What does 'suspended for suspicious activity' actually mean on GBP?

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Google Product Reviews & Broad Core Updates Completed
  • Google Expands Merchant Listings, Structured Data Properties & Adds New GSC Reports
  • Show Your Products In ALL Countries Using A Single Feed
  • GSC Reports May be Impacted by Updated Review-Type Results
  • New HTTPS Report Added to GSC Generating "Scary" Errors
  • Minimize A/B testing impact in Google Search
  • How To Improve Your Meta Descriptions
  • Not New But Newly Listed Google Site Verifier User Agent
  • Local Search Local Search
  • Local Rankings Shakeup Was a Bug — Not An Update
  • PPC Advertising PPC Advertising
  • Updates to Ad Destination Requirements Policy Coming in October
  • Top Content Bids To Stop Working in Google Ads This Month
  • GA4 Makes "Privacy" Changes To Google Ads Search Queries Report
  • Ad Groups Column Options Rolling Out to Google Ads Setup
  • Google Updates 'Invalid Traffic' Guidance
  • Google Ads Developer Blog Summary for October 2022
  • Curated List of PPC Articles for October 2022

Sep '22 Featured Articles

Print  Download PDF 
  • Google's Launches Helpful Content Update
  • More like a ranking signal than a core update, this could be a big deal over the long term by Stephen Mahaney
  • Google's Data Grab Masquerading as Minority Empowerment
  • Why affinity badges are a precarious double edged sword – by Stephen Mahaney
  • John Mueller Tells Us What He Really Thinks
  • Editorial by Stephen Mahaney

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Never Give Up!
  • Google Launches 'Helpful Content' Update as New Ranking Signal
  • Google Lens Will Make Image Search Mainstream Search
  • GSC Video Index Report Rollout Completed
  • URL Level Data For Examples URLs Added to CWV Report
  • Domain Names Showing Up in Google Image Results
  • Google Improves Featured Snippets Using MUM
  • New 'Pros & Cons' Structured Data for Product Review Pages
  • Google Improves Quote-wrapped Search Results
  • Content Guidelines Added To Education Q&A Structured Data Docs
  • GSC to Remove International Targeting Report
  • Products Section Added To GBP Guidelines
  • Local Search Local Search
  • Local Service Ads May Soon Allow You To Exclude Areas
  • More Spam Restrictions Added to GBP Content Guidelines
  • Google Posts Disclaimer for Fake Reviews
  • Google Maps Notifying Clients Their Reviews Are Fake
  • PPC Advertising PPC Advertising
  • Google Ads Developer Blog Summary
  • Curated List of PPC Articles for September 2022

Aug '22 Featured Articles

Print  Download PDF 
  • Google Updates Quality Rater Guidelines
  • To truly understand what Google calls high quality content, you must study their Quality Rater Guidelines! — by Stephen Mahaney
  • How to Use CSS Sprites to Slash Image Load Time
  • When to use them, and when you shouldn't – by John Heard

Search Central Office Hours Digest

  • Featuring John Mueller Q&A - Topics Include...
  • √ Why don't the metrics on my webpage reports match?
    √ JavaScript & SEO Indexing Problems
    √ Are rankings affected by linking out to unsecure sites?
    √ Semantics & Voice Search
    √ When can you delete your disavow file?
    √ Using Google Tag Manager to add structured data
    √ Best way to prevent crawling
    √ How does Google handle differing attributes for the same URL in multiple sitemaps?
    √ How to prevent embeds from being indexed individually when using iframes
    √ Preloading SSL via HSTS
    √ What to do if you're not ranking for your brand name

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Quality Raters Guidelines Update
  • New "Official" Google Updates Page
  • Google Announces July 2022 Product Review Update
  • Google Spins "Very Rarely" into "Some" which actually means "Many"
  • Search Console Video Index Report Rolling Out Slowly
  • New User Agent String For Google AdsBot Mobile Web Crawler
  • Auto-Tagging Now Available For All Free Listings in GMC
  • Google Merchant Center Policy Update for Free Listings
  • 8 Tips for Optimizing Your Ecommerce Site
  • DNS CNAME to Verify Site Ownership Now Available in GSC
  • NoIndex Pages No Longer Impact Core Web Vitals Score
  • Local Search Local Search
  • Address Toggle Added to Google Business Profile
  • New FAQ Auto-Response Feature on GBP Messaging
  • Say Goodbye to the GMB App
  • Blackmailers Threatening Restaurants with 1 Star Reviews
  • Google Maps Updates Photos and Videos Criteria
  • Fake Reviews Run Rampant in Local Service Ads
  • Three Cool New Google Maps Features
  • PPC Advertising PPC Advertising
  • Google Ads Developer Blog Summary
  • Curated List of PPC Articles for August 2022

Jul '22 Featured Articles

Print  Download PDF 
  • Startpage – Google Results Without Google's Crap!
  • Startpage makes your top ranking pages on Google easier to find! – by Stephen Mahaney
  • SWOT the Hell out of your Website
  • Knowing your Strengths, Weaknesses, Opportunities, & Threats makes succeeding a matter of fact! – by Keith Saye

SE Bytes: Member Q&A

  • I thought only shady people used VPNs?
  • Why doesn't Google Optimize its own images?
  • Can I resubmit a webpage to Google after I make changes?

Search Central Office Hours Digest

  • Featuring John Mueller Q&A - Topics Include...
  • √ The Many Types of Redirects
    √ Having Multiple HTTP Codes on a Page
    √ Using PRG to Prevent Passing PageRank
    √ How to get Site Links
    √ Does Google Have a Website Platform Preference
    √ Mismatch: Site Query vs. Search Console Data
    √ More Googlebot Crawl Details
    √ PDF Files Indexing
    √ To Archive or Delete Content
    √ Nofollow Internal Links
    √ Does CDN Affect Rankings

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Last Month's Core Update Recap
  • Update on Google Updates
  • Google is Picking Winners & Congress has Noticed
  • Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs
  • Crawl Stats Report Help Doc Updated
  • Search Console Will Soon Start Showing If Errors are Valid
  • Search Central Documentation Updates
  • Clarification on Using Product Markup On Product Variants Pages
  • How Google Generates Titles for Docs With Language or Script Misalignment
  • New Section Added to Author Markup Best Practices
  • New Guidance for Learning Video Markup
  • Local Search Local Search
  • LGBTQ+ Owned Business Attribute for Google Business Profiles
  • Some U.S. Professionals Need 5 Reviews to Advertise on Google Local Services
  • Bing Bing
  • Yoast To Add IndexNow to SEO Premium
  • PPC Advertising PPC Advertising
  • Google Ads Developer Blog Summary
  • Curated List of PPC Articles for July 2022

Jun '22 Featured Articles

Print  Download PDF 
  • Why Pay for Images When You Can Use These For Free?
  • How to save time & money AND get better images! – by Caitlin Ziolkowski
  • Finally! A Secure, Encrypted Email Provider That Doesn't Exploit It's Users
  • Tired of being the product instead of the customer? This Email service is for you! – by Stephen Mahaney

SE Bytes: Member Q&A

  • Why is our SEO team adding rel='noopener' to our links?
  • Why do redirects go to my home page when I disable AMP pages on Google?
  • Do you know of any free tools for monitoring Twitter?
  • My company is getting bombed with bogus 1 star reviews, how can I get Google to take them down?

Search Central Office Hours Digest

  • Featuring John Mueller Q&A - Topics Include...
  • √ Language SEO
    √ Googlebot Crawling
    √ Core Web Vitals
    √ Schema
    √ JavaScript
    √ rel=canonical
    √ Spammy Backlinks
    √ MultiSearch in Google Lens
    √ Indexing Blogger and Google Sites
    √ Setting Location in the Meta Description Tag

View All Updates

Search & Social Media Updates Digest

  • Google Google
  • Google Announces May '22 Broad Core Update
  • Google I/O 2022 Search & Product Announcements
  • Video Indexing Report Coming Soon to Search Console
  • Google Micromanages Electric Bicycle Speeds
  • 6 Tips for Optimizing JavaScript
  • Search Console Graph Fluctuations Explained
  • Inactivity in GSC May Signal Google to Stop Collecting Data
  • Image & Video Sitemap Extension Tags Being Deprecated
  • Additional Search Central Documentation Updates
  • More Noise Than Signal?
  • Local Search Local Search
  • "Business Doesn't Exist" Added to Business Redressal Complaint Form
  • New Guidelines For Virtual Food Brands & Delivery-Only Businesses
  • PPC Advertising PPC Advertising
  • Google Publishes Annual Ads Safety Report for 2021
  • Google Ads Developer Blog Summary
  • Curated List of PPC Articles for June 2022
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