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A.I. Roundup
- ChatGPT Ads Go Self-Serve — What Changes When Conversation Becomes Targeting Signal
- ChatGPT's Sponsored Agents & Everything Else That Just Launched
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Google
- Spam Update Rolling Out — Why It's Unusually Hard to Diagnose, & How to Do It Right
- Your Rank-Tracking Data Might Be Lying to You — Inside Google's Escalating War on Scrapers
- AI Visibility Report & Opt-Out Are Live Everywhere — Here's What They Don't Tell You
- Google Starts Paying Publishers When AI Uses Their Content — But Hides How It's Calculated
- AI Mode in Controlled Test Cut Publisher Clicks & User Satisfaction — What the Evidence Actually Shows
- When Query Is a Photograph — GSC Now Measures Visual Search, & What It Won't Tell You
- Google Just Dropped the Search Profile Bar to 10,000 Followers — Here's Who Qualifies Now
- GMC Now Shows You the Words Shoppers Use in AI — & the Product Data You're Missing
- Chrome Publishes How Heavy Your Site's Ads Are — Run It Today, but Don't Mistake It for a Ranking Signal
- EEA Gets a Different Commercial Google — Aggregators Move Ahead of Suppliers
- GA4 Brings Back Native Dashboards — When to Use Them Instead of Looker Studio
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PPC Advertising
- AI Max Migration Finished — Here's How to See What Changed in Your Account
- GAds Pulls Promos Off Your Website Into Your Ads Automatically — & It's On by Default
- Product Value Optimization — A Genuinely Useful Idea, & the Reporting Trap to Know Before You Touch It
- Google Must Open Its Ad Stack to Rivals for Six Years—What Changes, & When
