SEN Writers

CEO & Founder of Planet Ocean
Washington State / Hawaii

Stephen Mahaney founded Planet Ocean in 1990, published 'The UnFair Advantage Book on Winning The Search Engine Wars' in 1996 (the Web's *original* $97 eBook) and established longest running membership-based publication site on the Internet--in 1997.

Today he splits his time between Kona, Hawaii and the Olympic Peninsula of Washington State.

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.

Hertfordshire, UK

Managing Director of 'Big Blast Design', Keith is proud to have been 'producing results from thin air and hard work' for over two decades; making websites since 1999 and performing SEO for SME clients. He specializes in producing leads, website auditing and SEO, and supplying his own bespoke CMS system; designed from the floor up in 2003 as an 'SEO first' product.

As a family man, with his wife and five children (yes, five) his success in SEO allowed him to step back and spend more time with his young family. Keith oversees a constant stream of new developments for his CMS to keep it up to date in the face of the rapidly changing world of SEO.

South Ayrshire, UK

Ken McGaffin is an expert in quality link building and Digital PR. He has held senior marketing roles in the SEO industry including as Head of Marketing, and as Director of PR Services. He has also taught Digital PR for SEN as well as run popular workshops at SMX in the UK, US and Europe. His courses are loaded with creative, actionable tactics, delivered in an enthusiastic and engaging way.

Fairfax, CA

Craig Pence spent 5 years consulting for US Sports Camps (the world’s largest sport camp provider) on everything from email marketing and customer retention to SEO and PPC. Today he specializes in using email marketing to increase customer retention and lifetime net value because that’s where to find the low hanging fruit.

When he needs a break from optimizing email programs, odds are he’s out surfing some remote Northern CA beach, sitting around a campfire with his wife, or ‘hooking into a fatty’ (fly fishing) on a river with no cell reception.

Internationally Recognized AdWords Expert
Bertinoro (FC), Italy

Gianpaolo started working on SEO and AdWords in 2003 and in 2012 created ADworld Experience, now the largest PPC-cases-only event in the world. He presently contributes to several PPC industry specialized blogs and speaks regularly in international web marketing events, while actively working as AdWords & Conversion Rate Optimizer freelance.

United Kingdom

John Crowley has worked as an editor and consultant and taken on digital and managerial roles for The Daily Telegraph, The Wall Street Journal, Newsweek, and The Irish Post among others. He also reviews and comments on the news with The BBC and brings more than two decades of experience and insights from working for local, national, and international news titles to his coaching programs for SEN members.


David A. Hall, DDS, AAACD, graduated with honors from the University of Minnesota School of Dentistry and ran a private dental practice in Cedar Rapids, Iowa for many years. In 1995 he launched a website promoting his own dental practice. He became fascinated with SEO and gained high visibility for his website. After many requests from other dentists for website help, he founded Infinity Dental Web, a marketing agency that does digital marketing for dentists. He now lives in Arizona and does websites full time.

Infinity Dental Web

United Kingdom

Matthew Woodward uses his 21+ years of online experience and SEO expertise to create award winning tutorials and case studies that focus on helping companies and individuals grow their business.

Local Search Guru

Planet Ocean's Local Search Expert, Mary Bowling, first learned SEO from The Unfair Advantage e-book in 2003 and has immersed herself in all phases of Search Marketing for all types and sizes of businesses. Using her background in entrepreneurship, Mary developed specialized expertise in marketing brick and mortar businesses online. She is recognized throughout the industry as an expert in Local Search and speaks frequently on the topic at industry conferences, such as Search Marketing Expo and Online Marketing Summit.

Edmonton, Alberta, Canada

Darren Shaw is Founder/President at, expert researcher, speaker, & writer on local SEO. Organizer of the Local Search Ranking Factors and co-host of The SaaS Venture podcast.

The SEO with a Plan

A San Diego SEO expert practitioner since 1998, Casey Markee is known as a top website auditor. When Casey isn't unwinding traffic drops or contributing content to here within SEN he spends time training and speaking at different industry events. Casey's expertise allows him to lend his real world experience to show you what to do when your rankings fall off the proverbial Google cliff.

Florida Keys, FL

Michelle has been planning, launching and growing world-changing ideas with incredible individuals and organizations over the last twelve years. She supports Liquid Spark clients and team by overseeing all aspects of digital strategy and client experience funnels in a way that drives customer conversions, facilitates efficient daily operations, and helps business owners see the results they hope for. When she isn’t behind the desk, you can find her diving, sailing, and kayaking from her island home in the Florida Keys.

Serial Entrepreneur
Calgary, Alberta Canada

Brendon Turner is the President of Web Development Company Inc. and a serial entrepreneur. Since 1998 Brendon has directed the search engine optimization campaigns of hundreds of websites and customers to a successful outcome. Brendon's passion for search engine marketing is evidenced by his ability to build long term and profitable businesses online while increasing revenues for those businesses month over month.

Marketing & Brand Strategist
Calgary, Alberta Canada

Marshall has been an Internet brand consultant for over a decade. Some of his past clients have included; Homex, Grupo Questro, Petro Canada, Shaw Communications, TransAlta Utilities, Radiant and the Haskayne School of Business, Foremost Brahma, and Emit Technologies. Marshall has also sat on the board and instructed at the Southern Alberta Institute of Technology (SAIT) and helped build and sell a variety of bricks & mortar businesses. Today, he is a co-founder of Inspire Studios.

Boise, ID

Andrew is a Content Marketing Specialist at Page One Power, an SEO agency in Boise, ID. He is also a contributing author to Search Engine Land, Search Engine Journal, and numerous other SEO publications across the web. When Andrew's not discussing SEO and link building, he enjoys following his favorite sports teams (an eclectic mix of the New York Yankees, Detroit Lions, and Sacramento Kings) and being a proud father.

Digital Developer

Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers

Marketing Operations Director

Michelle is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. As the Marketing Operations Director at Apogee Results.

Marketing Veteran
Kansas City

Shelly Kramer is a 20+ year marketing veteran, she's a strategist, brand storyteller, digital marketing pro, content marketing expert, speaker and corporate trainer. Recognized by Forbes as one of the Top 50 Social Media Influencers, she's half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee.

Blogger with Style

Erika is Planet Ocean's Blogging and Branding expert and contributes regularly to our Professional Training Courses as well as the monthly issue of

Erika's own blog is known for delivering unpopular thoughts and blunt advice written in words your grandmother might not approve of around the holiday dinner table. Yet, it's her brand that's built her a hugely loyal audience, which in turn has led to her monthly column in Entrepreneur Magazine as well as her first two book deals!

Contributing Writer
Kansas City, MO

Travis Wright is Planet Ocean's Social Media & Lead Sales Expert. He contributes regularly to our Professional Training Courses teaching attendees the importance of integrating social media into your marketing campaign, how to get started in the social media arena as well as all the must know aspects of generating leads, closing sales, lining up consulting gigs & more!

Travis currently has well over 124,000 followers on Twitter and was solicited by LG Mobile to blog on their behalf. These facts plus more, make it safe to say he's got a few tricks up his sleeve that he's ready to share!

Wes is an expert on the ever changing landscape of the web and how people relate to it. From information architecture, to user experience and user interface design, he has been involved in the design of a wide variety of websites and user-focused applications.

Wes is currently the Art Director and lead Project Manager for Breaking Games, a tabletop game publishing, branding and marketing company based in New Jersey, USA, as well as a Partner in Inspire Studios Inc., an online branding, marketing and UX / UI development firm in Calgary, Canada.

New Westminster, BC Canada

In the 2000’s Donna was one of the lead coaches for the Internet Marketing Center, coaching over 200 clients and contributing heavily to the Insider Secrets to Marketing on the internet. Since 2004 Donna has been provided training and coaching for both SEO teams and Corporate clients across the Asia Pacific, Australia, Europe, UK, USA, and Canada.

In 2012 Donna took on the unique challenge of moving to Mumbai, India, to establish and train outsource teams in SEO, Content, and Web Development for service agency clients of North American agencies.

Technical Editor
Hawaii and California

A veteran of the Search Engine Wars, Joshua has been developing a technical set of skills to assist both SEN and it's clients in many aspects since 2003. From coding applications or designing websites to customer service/support and article writing/editing - Joshua is the 'go to guy'.

Organic & Local Search Expert

Kristi Hagen is an SEO technical expert.