Craig Pence's Articles

Craig Pence

Fairfax, CA

Craig Pence spent 5 years consulting for US Sports Camps (the world’s largest sport camp provider) on everything from email marketing and customer retention to SEO and PPC. Today he specializes in using email marketing to increase customer retention and lifetime net value because that’s where to find the low hanging fruit.

When he needs a break from optimizing email programs, odds are he’s out surfing some remote Northern CA beach, sitting around a campfire with his wife, or ‘hooking into a fatty’ (fly fishing) on a river with no cell reception.

Articles by Craig Pence

  1. The TOP 7 Email Marketing Questions, Answered!
  2. An Easy Way to Track Email Conversions & Sales That's FAR More Accurate Than Google Analytics
  3. Why I Couldn't Care Less About My Email Open Rates
  4. How to Use Negative Reviews to INCREASE Your Conversions