John Heard's Articles

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and SearchEngineNews.com since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.


Articles by John Heard

  1. 2020 WordPress Template Shootout: 10 Fast Loading Templates
  2. Video: THE Essential 'Starter Guide' to Structured Data Markup
  3. Your 2020 Advanced Guide to Page Speed Optimization - Part 2
  4. Experimental Speed Reporting added to Search Console
  5. 2020 Checklist to Protecting Traffic & Rankings During a Website Redesign!
  6. Open Graph Tags: The Secret to Doubling Your Traffic from Social Media
  7. How to Lazy Load YouTube Videos for *Dramatic* Speed Improvements
  8. A Pro's Guide to hreflang Tags: Make a Multilingual Website that Google Loves & Users Flock to!
  9. Beginners Guide to Optimizing Your WordPress Site for Top Rankings
  10. How to Quickly Migrate from Yoast SEO to the 'All in One SEO' WordPress Plugin Pack
  11. Your Ultimate Guide to XML Sitemaps: Why They Matter & How to Manage Them
  12. A Pros Guide to Nesting JSON/LD Markup For Your Product Pages
  13. 2020 Real World Structured Data Code Reference Guide
  14. A 2019 Pro's Guide to Migrating a Site to HTTPS
  15. 4 Quick Steps to a Faster WordPress Site
  16. An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
  17. An SEO's Ultimate Keyword Primer - Part 3
  18. A Webmaster's Guide to Advanced Image Optimization
  19. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part Two
  20. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part One
  21. An Advanced SEO's Guide to Page Speed Optimization - Part 2
  22. An SEO's Ultimate Keyword Primer - Part 2
  23. Your 2020 Advanced Guide to Page Speed Optimization - Part 1
  24. An SEO’s Ultimate Keyword Primer - Part 1
  25. Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
  26. How to Cure the Painful Load Time of WordPress Social Plugins
  27. 13 SEO Features of High Ranking Product Pages
  28. How To Get Started With Accelerated Mobile Pages Now
  29. A Webmaster's Guide to the Advanced Techniques of 301 Redirects
  30. How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
  31. 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
  32. Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
  33. Six Steps to Quickly Optimize Images & Boost Your Traffic
  34. How to Optimize YouTube Videos to Get the Search Rankings You Deserve
  35. Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
  36. How to Setup and Optimize Your YouTube Channel Like a Pro
  37. Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
  38. Google says "Time to Go Secure!"
  39. How to Evaluate a Directory Before You Submit a Site
  40. How to Use CSS Sprites to Slash Image Load Time
  41. Google's New Image Mismatch Penalty Explained
  42. The Practical Guide to Mobile SEO - Part 2
  43. Your Practical Guide to Mobile SEO - Part 1
  44. Work Google like a Pro with these Advanced Commands
  45. Getting Started with Google+ Communities
  46. Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
  47. Yahoo & Facebook Together for Search? Not Happening...
  48. Yahoo Testing Different Layouts
  49. Bing Releases Webmaster Guidelines
  50. Bing Ads introduces new Quality Impact Feature
  51. Bing Allows Home Page Wallpaper Downloads
  52. New Homepage Redesign in the Works
  53. Mobile Ap Company Stamped.com Acquired
  54. Mayer Outlines Yahoo's Plan for the Future
  55. New Bing Ads Reporting Features Released
  56. Sitelink Extensions now available in Bing Ads
  57. MSN & Bing Release a New Design for Windows 8
  58. Bing Search now available on Xbox
  59. Bing Adds Klout Score to Social Sidebar
  60. Yahoo's New Focus
  61. Mayer Pleases Investors and Employees with new Changes
  62. New Record Search Share for Bing
  63. Microsoft Ads rebranded Bing Ads
  64. Kindle Fire HD chooses Bing for Default Search
  65. Bing Testing Number of Search Results
  66. "Bing it On" - Side By Side Search SmackDown
  67. Facebook Photos Now Searchable on Bing
  68. Mayer bans "What is Yahoo?" Question & Focuses on Morale
  69. Windows 8 Promises Better Bing Search
  70. Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
  71. Bing Discloses Secret SEO Recipe
  72. Bing Webmaster Tools Report Metrics Change
  73. Annoy your Facebook Friends with Bing's New Tagging Feature
  74. Yahoo to Shut Down Koprol August 28th
  75. iHeartRadio now Official Yahoo Radio Service
  76. Yahoo Voices Email Accounts Hacked
  77. Marissa Mayer Named New Yahoo CEO
  78. 165 Terabytes of New HD Imagery added to Bing Maps
  79. Don't Focus on Links Says Bing
  80. Foursquare added to Socal Lineup
  81. Bing Adds Ability to Disavow Links in Webmaster Tools
  82. Yahoo Image & Video Search Updated with Freshness in Mind
  83. Bing's Search Quality Updates
  84. It's Christmas in July - Link Data now in Webmasters Toolbox!!!
  85. Bing Image Search Update Clamps Down on Duplicate Images Big Time
  86. Bing Loves Qwiki Video
  87. Launches Britannica Online Answers Snippets
  88. Bing's Local Results Now Powered By Yelp!
  89. How to Change Your Domain Name Without Losing Your Web site's Rankings
  90. Yahoo releases Marketing Dashboard
  91. Yahoo launches Axis, a new Plugin/App
  92. Further Chaos at Yahoo, CEO Thompson Resigns
  93. Microsoft Advertising rebranded under Bing
  94. Hit Wise - Bing now at 30%
  95. Nokia to give Bing Maps a Boost
  96. Bing Removes Streetside Maps in Germany
  97. Bing Going ALL In with New Level of Social Search Integration
  98. Search Alliance Wraps up in UK, France & Ireland
  99. 2000 Yahoo Employees get Sacked
  100. Bing Bar 7.1 Released
  101. Bing Now Recommending Pagination Tags
  102. More Venues Now in Bing Maps
  103. Bing to Charge for API Access
  104. Bing Updates Video Search
  105. Yahoo Sues Facebook over Multiple Patents
  106. Microsoft adCenter Releases New Features
  107. Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
  108. Small Tweaks Done to Bing Maps
  109. Bing Search Quality Insights Launched
  110. Bing Testing New Local Results
  111. New Bing Keyword Research Tool Launched
  112. Yahoo Nukes Mobile Apps
  113. A Civil War is Brewing at Yahoo
  114. Bing Releases "Linked Pages"
  115. How to be an Authority in Bing's Eyes
  116. Bing Adds Markup Validation Tool
  117. Bing Testing New Search Result Layouts
  118. Jerry Yang, Yahoo Co-Founder Resigns
  119. Scott Thompson New Yahoo CEO
  120. Don't Sweat Reciprocal Links says Bing
  121. Bing is for #Doing
  122. Yahoo rebrands Associated Content as Yahoo Voices
  123. Yahoo Image Search Updated
  124. Bing Voice Search now on Xbox 360
  125. Microsoft Moves into 2nd Place
  126. Bing Mobile App Updated to HTML5
  127. adCenter Releases New Tools
  128. Bing Daily Deals Renamed 'MSN Offers'
  129. Bing Webmaster Tools Updated
  130. Bing Adds Editors Picks
  131. Bing Maps Adds New Features Including Sharing Options
  132. Bing Market Share Still Rising
  133. Bing Closes Deal with Mozilla to Become Default Engine on Firefox
  134. Yahoo Adds Even More New Specialty Searches
  135. Yahoo Site Explorer Retired
  136. Google & Microsoft at Yahoo's Gates
  137. Bing Continues to Slowly Gain Against Google
  138. Bing Launches Airport Maps...to Desktop First
  139. Yahoo Screen Beta Launched
  140. Yahoo Completes Switch to Bing Power...Almost
  141. Unraveling the Benefits of the Ever-Versatile QR Code
  142. Bing Adds New Features for Mobile Users
  143. Bing Renews Partnership With Twitter
  144. Bing First To Use Video On Home Page
  145. Bing Deals ReLaunches and Adds Local Deals
  146. Bing Launches Action Buttons and Something Isn't Right...
  147. Bing Introduces Adaptive Search Technology
  148. Bing Power Extended to Asia
  149. Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
  150. Yahoo CEO Bartz Fired
  151. Are Bing Users There By Default?
  152. Bing First to Release Mall Maps
  153. Yahoo Data & Security Features now in Bing Webmaster Tools
  154. Bing Shopping Adds Search Box with Auto Suggest and More!
  155. Visual Search Expanded
  156. Bing's View on What Makes for Quality Content
  157. Launches Attractions Instant Answers and Focuses More on Local Search
  158. Yahoo Sends Sites More Traffic Than the Other Engines
  159. BingHoo Expands into Europe and Arabic Countries.
  160. Bing Updates Mobile Search to Be Location Specific
  161. Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
  162. Bing Market Share Up, Yahoo Down
  163. Bing Maps Gets New Updates
  164. Bing Updates iPad App with new Lasso Feature
  165. Bing Makes Deal With Baidu
  166. Webmaster Tools Receives More Updates
  167. BingHoo Expands to Six More Countries
  168. Site Explorer to Close Soon
  169. DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
  170. "Honey Badger" upgrade to Bing Webmaster Tools Announced
  171. Mobile Features Updated & Apps Integrated into Search
  172. Streetside View goes Panoramic
  173. Yahoo Adds Mobile App Search
  174. Facebook Integration Deepened at Bing
  175. Bing Maps Global Ortho Project Announced
  176. Microsoft Buys Skype for 8.5 BILLION
  177. Blackberry to switch to Bing
  178. Bing Shopping Gets New Upgrades
  179. Yahoo Buys 5to1 to Extend Advertising Opportunities
  180. Yahoo Search Marketing Blog Shutdown
  181. How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
  182. Dramatically Increase Your Search Engine Exposure with Google Merchant
  183. Your Complete Guide to Bing's New Local Business Listing Portal
  184. Yahoo Launches 4Cast
  185. Buzz is the latest in Service Shutdowns.
  186. Bing Partners up with KAYAK Travel
  187. Natural Language Features added to Shopping Search
  188. Matchbox Technology offers new Personalization Capabilities
  189. Rolls out Local Deal Engine - Bing Deals
  190. Bing's Mobile Site gets New Features
  191. IE9 Released, Optimized for Bing Yet Easily Changed
  192. AdCenter to introduce Quality Score for Campaigns
  193. Tweets Added to Bing News
  194. Yahoo Shutting Down AlltheWeb
  195. Yahoo Researchers Explore the 3rd Dimension of Search
  196. Search Direct Launched to Keep Searches on Yahoo
  197. Bing to Power Nokia Smartphones
  198. Bing Webmaster Central Adds Detailed Stats
  199. Trademark Keywords now allowed at Bing & Yahoo
  200. New Bing Toolbar Released
  201. Personalization and Local Results now showing at Bing
  202. Facebook Likes now on all U.S. Search Results
  203. Bing Adds Tiles to Search Results
  204. Bing Admits Toolbar Click Stream Part of Ranking Algorithm
  205. Yahoo to Charge for Search BOSS Use
  206. Yahoo turns Real Estate Search over to Zillow
  207. New Yahoo Livestand to be released 1st half 2011
  208. Yahoo Shutting Down MyBlogLog May 24th
  209. The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
  210. How to Use Flash in Top Ranking Pages
  211. How to Build Your ‘Subscribers’ Network on Stumbleupon
  212. A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
  213. Top Seven Tricks The Pros Use to Get Around The Rules!
  214. Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
  215. How to get a spider to index your WHOLE site