SEO with Tenure
Midwest Man
John Heard has been with Planet Ocean and SearchEngineNews.com since 1997 and he's got the resume to prove it. He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended. When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations - he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.
Articles by John Heard
- The SEO Pro's *Complete* Website Audit Checklist: Part Two
- The SEO Pro's *Complete* Website Audit Checklist: Part One
- Actual Code Real World Website's Are Using to Draw Attention to their Search Listings!
- Guide to Advanced Image SEO
- Seven Steps to Quickly Optimize Images & Boost Your Traffic
- How to Use CSS Sprites to Slash Image Load Time
- How to Game Plan an Ecommerce Site
- How Lazy Load Might be Hurting Your Site Speed
- What is the correct format for citation schema?
- Back to the Future with Log File Analysis
- Creative Under-the-Hood Solutions for Embedded Videos, Page Speed, & Accessibility SEO
- Avoid Lawsuits & Improve Your Future SEO by Fixing Accessibility Problems Now
- How to Spell Check Your Entire Website
- The 5 Most Productive Core Web Vitals Improvements You Can Make for WordPress
- Complete Guide to Migrating a Site to HTTPS
- 14 SEO Features of High Ranking Product Pages
- Pro's Guide to Understanding & Using Structured Data for Rich Search Results
- 2020 WordPress Template Shootout: 10 Fast Loading Templates
- Video: THE Essential 'Starter Guide' to Structured Data Markup
- Your 2020 Advanced Guide to Page Speed Optimization - Part 2
- Experimental Speed Reporting added to Search Console
- 2021 Checklist to Protecting Traffic & Rankings During a Website Redesign!
- Open Graph Tags: The Secret to Doubling Your Traffic from Social Media
- How to Lazy Load YouTube Videos for *Dramatic* Speed Improvements
- A Pro's Guide to hreflang Tags: Make a Multilingual Website that Google Loves & Users Flock to!
- Beginners Guide to Optimizing Your WordPress Site for Top Rankings
- How to Quickly Migrate from Yoast SEO to the 'All in One SEO' WordPress Plugin Pack
- Your Ultimate Guide to XML Sitemaps: Why They Matter & How to Manage Them
- A Pros Guide to Nesting JSON/LD Markup For Your Product Pages
- 4 Quick Steps to a Faster WordPress Site
- An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
- An SEO's Ultimate Keyword Primer - Part 3
- An Advanced SEO's Guide to Page Speed Optimization - Part 2
- An SEO's Ultimate Keyword Primer - Part 2
- Your 2020 Advanced Guide to Page Speed Optimization - Part 1
- An SEO’s Ultimate Keyword Primer - Part 1
- Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
- How to Cure the Painful Load Time of WordPress Social Plugins
- How To Get Started With Accelerated Mobile Pages Now
- A Webmaster's Guide to the Advanced Techniques of 301 Redirects
- How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
- 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
- Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
- How to Optimize YouTube Videos to Get the Search Rankings You Deserve
- Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
- How to Setup and Optimize Your YouTube Channel Like a Pro
- Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
- Google says "Time to Go Secure!"
- How to Evaluate a Directory Before You Submit a Site
- Google's New Image Mismatch Penalty Explained
- The Practical Guide to Mobile SEO - Part 2
- Your Practical Guide to Mobile SEO - Part 1
- Work Google like a Pro with these Advanced Commands
- Getting Started with Google+ Communities
- Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
- Yahoo & Facebook Together for Search? Not Happening...
- Yahoo Testing Different Layouts
- Bing Releases Webmaster Guidelines
- Bing Ads introduces new Quality Impact Feature
- Bing Allows Home Page Wallpaper Downloads
- New Homepage Redesign in the Works
- Mobile Ap Company Stamped.com Acquired
- Mayer Outlines Yahoo's Plan for the Future
- New Bing Ads Reporting Features Released
- Sitelink Extensions now available in Bing Ads
- MSN & Bing Release a New Design for Windows 8
- Bing Search now available on Xbox
- Bing Adds Klout Score to Social Sidebar
- Yahoo's New Focus
- Mayer Pleases Investors and Employees with new Changes
- New Record Search Share for Bing
- Microsoft Ads rebranded Bing Ads
- Kindle Fire HD chooses Bing for Default Search
- Bing Testing Number of Search Results
- "Bing it On" - Side By Side Search SmackDown
- Facebook Photos Now Searchable on Bing
- Mayer bans "What is Yahoo?" Question & Focuses on Morale
- Windows 8 Promises Better Bing Search
- Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
- Bing Discloses Secret SEO Recipe
- Bing Webmaster Tools Report Metrics Change
- Annoy your Facebook Friends with Bing's New Tagging Feature
- Yahoo to Shut Down Koprol August 28th
- iHeartRadio now Official Yahoo Radio Service
- Yahoo Voices Email Accounts Hacked
- Marissa Mayer Named New Yahoo CEO
- 165 Terabytes of New HD Imagery added to Bing Maps
- Don't Focus on Links Says Bing
- Foursquare added to Socal Lineup
- Bing Adds Ability to Disavow Links in Webmaster Tools
- Yahoo Image & Video Search Updated with Freshness in Mind
- Bing's Search Quality Updates
- It's Christmas in July - Link Data now in Webmasters Toolbox!!!
- Bing Image Search Update Clamps Down on Duplicate Images Big Time
- Bing Loves Qwiki Video
- Launches Britannica Online Answers Snippets
- Bing's Local Results Now Powered By Yelp!
- How to Change Your Domain Name Without Losing Your Web site's Rankings
- Yahoo releases Marketing Dashboard
- Yahoo launches Axis, a new Plugin/App
- Further Chaos at Yahoo, CEO Thompson Resigns
- Microsoft Advertising rebranded under Bing
- Hit Wise - Bing now at 30%
- Nokia to give Bing Maps a Boost
- Bing Removes Streetside Maps in Germany
- Bing Going ALL In with New Level of Social Search Integration
- Search Alliance Wraps up in UK, France & Ireland
- 2000 Yahoo Employees get Sacked
- Bing Bar 7.1 Released
- Bing Now Recommending Pagination Tags
- More Venues Now in Bing Maps
- Bing to Charge for API Access
- Bing Updates Video Search
- Yahoo Sues Facebook over Multiple Patents
- Microsoft adCenter Releases New Features
- Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
- Small Tweaks Done to Bing Maps
- Bing Search Quality Insights Launched
- Bing Testing New Local Results
- New Bing Keyword Research Tool Launched
- Yahoo Nukes Mobile Apps
- A Civil War is Brewing at Yahoo
- Bing Releases "Linked Pages"
- How to be an Authority in Bing's Eyes
- Bing Adds Markup Validation Tool
- Bing Testing New Search Result Layouts
- Jerry Yang, Yahoo Co-Founder Resigns
- Scott Thompson New Yahoo CEO
- Don't Sweat Reciprocal Links says Bing
- Bing is for #Doing
- Yahoo rebrands Associated Content as Yahoo Voices
- Yahoo Image Search Updated
- Bing Voice Search now on Xbox 360
- Microsoft Moves into 2nd Place
- Bing Mobile App Updated to HTML5
- adCenter Releases New Tools
- Bing Daily Deals Renamed 'MSN Offers'
- Bing Webmaster Tools Updated
- Bing Adds Editors Picks
- Bing Maps Adds New Features Including Sharing Options
- Bing Market Share Still Rising
- Bing Closes Deal with Mozilla to Become Default Engine on Firefox
- Yahoo Adds Even More New Specialty Searches
- Yahoo Site Explorer Retired
- Google & Microsoft at Yahoo's Gates
- Bing Continues to Slowly Gain Against Google
- Bing Launches Airport Maps...to Desktop First
- Yahoo Screen Beta Launched
- Yahoo Completes Switch to Bing Power...Almost
- Unraveling the Benefits of the Ever-Versatile QR Code
- Bing Adds New Features for Mobile Users
- Bing Renews Partnership With Twitter
- Bing First To Use Video On Home Page
- Bing Deals ReLaunches and Adds Local Deals
- Bing Launches Action Buttons and Something Isn't Right...
- Bing Introduces Adaptive Search Technology
- Bing Power Extended to Asia
- Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
- Yahoo CEO Bartz Fired
- Are Bing Users There By Default?
- Bing First to Release Mall Maps
- Yahoo Data & Security Features now in Bing Webmaster Tools
- Bing Shopping Adds Search Box with Auto Suggest and More!
- Visual Search Expanded
- Bing's View on What Makes for Quality Content
- Launches Attractions Instant Answers and Focuses More on Local Search
- Yahoo Sends Sites More Traffic Than the Other Engines
- BingHoo Expands into Europe and Arabic Countries.
- Bing Updates Mobile Search to Be Location Specific
- Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
- Bing Market Share Up, Yahoo Down
- Bing Maps Gets New Updates
- Bing Updates iPad App with new Lasso Feature
- Bing Makes Deal With Baidu
- Webmaster Tools Receives More Updates
- BingHoo Expands to Six More Countries
- Site Explorer to Close Soon
- DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
- "Honey Badger" upgrade to Bing Webmaster Tools Announced
- Mobile Features Updated & Apps Integrated into Search
- Streetside View goes Panoramic
- Yahoo Adds Mobile App Search
- Facebook Integration Deepened at Bing
- Bing Maps Global Ortho Project Announced
- Microsoft Buys Skype for 8.5 BILLION
- Blackberry to switch to Bing
- Bing Shopping Gets New Upgrades
- Yahoo Buys 5to1 to Extend Advertising Opportunities
- Yahoo Search Marketing Blog Shutdown
- How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
- Dramatically Increase Your Search Engine Exposure with Google Merchant
- Your Complete Guide to Bing's New Local Business Listing Portal
- Yahoo Launches 4Cast
- Buzz is the latest in Service Shutdowns.
- Bing Partners up with KAYAK Travel
- Natural Language Features added to Shopping Search
- Matchbox Technology offers new Personalization Capabilities
- Rolls out Local Deal Engine - Bing Deals
- Bing's Mobile Site gets New Features
- IE9 Released, Optimized for Bing Yet Easily Changed
- AdCenter to introduce Quality Score for Campaigns
- Tweets Added to Bing News
- Yahoo Shutting Down AlltheWeb
- Yahoo Researchers Explore the 3rd Dimension of Search
- Search Direct Launched to Keep Searches on Yahoo
- Bing to Power Nokia Smartphones
- Bing Webmaster Central Adds Detailed Stats
- Trademark Keywords now allowed at Bing & Yahoo
- New Bing Toolbar Released
- Personalization and Local Results now showing at Bing
- Facebook Likes now on all U.S. Search Results
- Bing Adds Tiles to Search Results
- Bing Admits Toolbar Click Stream Part of Ranking Algorithm
- Yahoo to Charge for Search BOSS Use
- Yahoo turns Real Estate Search over to Zillow
- New Yahoo Livestand to be released 1st half 2011
- Yahoo Shutting Down MyBlogLog May 24th
- The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
- How to Use Flash in Top Ranking Pages
- How to Build Your ‘Subscribers’ Network on Stumbleupon
- A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
- Top Seven Tricks The Pros Use to Get Around The Rules!
- Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
- How to get a spider to index your WHOLE site