John Heard's Articles

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and SearchEngineNews.com since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.


Articles by John Heard

  1. The 5 Most Productive Core Web Vitals Improvements You Can Make for WordPress
  2. Complete Guide to Migrating a Site to HTTPS
  3. 14 SEO Features of High Ranking Product Pages
  4. Pro's Guide to Understanding & Using Structured Data for Rich Search Results
  5. Webmaster's Guide to Advanced Image SEO
  6. 2020 WordPress Template Shootout: 10 Fast Loading Templates
  7. Video: THE Essential 'Starter Guide' to Structured Data Markup
  8. Your 2020 Advanced Guide to Page Speed Optimization - Part 2
  9. Experimental Speed Reporting added to Search Console
  10. 2020 Checklist to Protecting Traffic & Rankings During a Website Redesign!
  11. Open Graph Tags: The Secret to Doubling Your Traffic from Social Media
  12. How to Lazy Load YouTube Videos for *Dramatic* Speed Improvements
  13. A Pro's Guide to hreflang Tags: Make a Multilingual Website that Google Loves & Users Flock to!
  14. Beginners Guide to Optimizing Your WordPress Site for Top Rankings
  15. How to Quickly Migrate from Yoast SEO to the 'All in One SEO' WordPress Plugin Pack
  16. Your Ultimate Guide to XML Sitemaps: Why They Matter & How to Manage Them
  17. A Pros Guide to Nesting JSON/LD Markup For Your Product Pages
  18. 2020 Real World Structured Data Code Reference Guide
  19. 4 Quick Steps to a Faster WordPress Site
  20. An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
  21. An SEO's Ultimate Keyword Primer - Part 3
  22. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part Two
  23. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part One
  24. An Advanced SEO's Guide to Page Speed Optimization - Part 2
  25. An SEO's Ultimate Keyword Primer - Part 2
  26. Your 2020 Advanced Guide to Page Speed Optimization - Part 1
  27. An SEO’s Ultimate Keyword Primer - Part 1
  28. Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
  29. How to Cure the Painful Load Time of WordPress Social Plugins
  30. How To Get Started With Accelerated Mobile Pages Now
  31. A Webmaster's Guide to the Advanced Techniques of 301 Redirects
  32. How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
  33. 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
  34. Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
  35. Six Steps to Quickly Optimize Images & Boost Your Traffic
  36. How to Optimize YouTube Videos to Get the Search Rankings You Deserve
  37. Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
  38. How to Setup and Optimize Your YouTube Channel Like a Pro
  39. Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
  40. Google says "Time to Go Secure!"
  41. How to Evaluate a Directory Before You Submit a Site
  42. How to Use CSS Sprites to Slash Image Load Time
  43. Google's New Image Mismatch Penalty Explained
  44. The Practical Guide to Mobile SEO - Part 2
  45. Your Practical Guide to Mobile SEO - Part 1
  46. Work Google like a Pro with these Advanced Commands
  47. Getting Started with Google+ Communities
  48. Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
  49. Yahoo & Facebook Together for Search? Not Happening...
  50. Yahoo Testing Different Layouts
  51. Bing Releases Webmaster Guidelines
  52. Bing Ads introduces new Quality Impact Feature
  53. Bing Allows Home Page Wallpaper Downloads
  54. New Homepage Redesign in the Works
  55. Mobile Ap Company Stamped.com Acquired
  56. Mayer Outlines Yahoo's Plan for the Future
  57. New Bing Ads Reporting Features Released
  58. Sitelink Extensions now available in Bing Ads
  59. MSN & Bing Release a New Design for Windows 8
  60. Bing Search now available on Xbox
  61. Bing Adds Klout Score to Social Sidebar
  62. Yahoo's New Focus
  63. Mayer Pleases Investors and Employees with new Changes
  64. New Record Search Share for Bing
  65. Microsoft Ads rebranded Bing Ads
  66. Kindle Fire HD chooses Bing for Default Search
  67. Bing Testing Number of Search Results
  68. "Bing it On" - Side By Side Search SmackDown
  69. Facebook Photos Now Searchable on Bing
  70. Mayer bans "What is Yahoo?" Question & Focuses on Morale
  71. Windows 8 Promises Better Bing Search
  72. Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
  73. Bing Discloses Secret SEO Recipe
  74. Bing Webmaster Tools Report Metrics Change
  75. Annoy your Facebook Friends with Bing's New Tagging Feature
  76. Yahoo to Shut Down Koprol August 28th
  77. iHeartRadio now Official Yahoo Radio Service
  78. Yahoo Voices Email Accounts Hacked
  79. Marissa Mayer Named New Yahoo CEO
  80. 165 Terabytes of New HD Imagery added to Bing Maps
  81. Don't Focus on Links Says Bing
  82. Foursquare added to Socal Lineup
  83. Bing Adds Ability to Disavow Links in Webmaster Tools
  84. Yahoo Image & Video Search Updated with Freshness in Mind
  85. Bing's Search Quality Updates
  86. It's Christmas in July - Link Data now in Webmasters Toolbox!!!
  87. Bing Image Search Update Clamps Down on Duplicate Images Big Time
  88. Bing Loves Qwiki Video
  89. Launches Britannica Online Answers Snippets
  90. Bing's Local Results Now Powered By Yelp!
  91. How to Change Your Domain Name Without Losing Your Web site's Rankings
  92. Yahoo releases Marketing Dashboard
  93. Yahoo launches Axis, a new Plugin/App
  94. Further Chaos at Yahoo, CEO Thompson Resigns
  95. Microsoft Advertising rebranded under Bing
  96. Hit Wise - Bing now at 30%
  97. Nokia to give Bing Maps a Boost
  98. Bing Removes Streetside Maps in Germany
  99. Bing Going ALL In with New Level of Social Search Integration
  100. Search Alliance Wraps up in UK, France & Ireland
  101. 2000 Yahoo Employees get Sacked
  102. Bing Bar 7.1 Released
  103. Bing Now Recommending Pagination Tags
  104. More Venues Now in Bing Maps
  105. Bing to Charge for API Access
  106. Bing Updates Video Search
  107. Yahoo Sues Facebook over Multiple Patents
  108. Microsoft adCenter Releases New Features
  109. Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
  110. Small Tweaks Done to Bing Maps
  111. Bing Search Quality Insights Launched
  112. Bing Testing New Local Results
  113. New Bing Keyword Research Tool Launched
  114. Yahoo Nukes Mobile Apps
  115. A Civil War is Brewing at Yahoo
  116. Bing Releases "Linked Pages"
  117. How to be an Authority in Bing's Eyes
  118. Bing Adds Markup Validation Tool
  119. Bing Testing New Search Result Layouts
  120. Jerry Yang, Yahoo Co-Founder Resigns
  121. Scott Thompson New Yahoo CEO
  122. Don't Sweat Reciprocal Links says Bing
  123. Bing is for #Doing
  124. Yahoo rebrands Associated Content as Yahoo Voices
  125. Yahoo Image Search Updated
  126. Bing Voice Search now on Xbox 360
  127. Microsoft Moves into 2nd Place
  128. Bing Mobile App Updated to HTML5
  129. adCenter Releases New Tools
  130. Bing Daily Deals Renamed 'MSN Offers'
  131. Bing Webmaster Tools Updated
  132. Bing Adds Editors Picks
  133. Bing Maps Adds New Features Including Sharing Options
  134. Bing Market Share Still Rising
  135. Bing Closes Deal with Mozilla to Become Default Engine on Firefox
  136. Yahoo Adds Even More New Specialty Searches
  137. Yahoo Site Explorer Retired
  138. Google & Microsoft at Yahoo's Gates
  139. Bing Continues to Slowly Gain Against Google
  140. Bing Launches Airport Maps...to Desktop First
  141. Yahoo Screen Beta Launched
  142. Yahoo Completes Switch to Bing Power...Almost
  143. Unraveling the Benefits of the Ever-Versatile QR Code
  144. Bing Adds New Features for Mobile Users
  145. Bing Renews Partnership With Twitter
  146. Bing First To Use Video On Home Page
  147. Bing Deals ReLaunches and Adds Local Deals
  148. Bing Launches Action Buttons and Something Isn't Right...
  149. Bing Introduces Adaptive Search Technology
  150. Bing Power Extended to Asia
  151. Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
  152. Yahoo CEO Bartz Fired
  153. Are Bing Users There By Default?
  154. Bing First to Release Mall Maps
  155. Yahoo Data & Security Features now in Bing Webmaster Tools
  156. Bing Shopping Adds Search Box with Auto Suggest and More!
  157. Visual Search Expanded
  158. Bing's View on What Makes for Quality Content
  159. Launches Attractions Instant Answers and Focuses More on Local Search
  160. Yahoo Sends Sites More Traffic Than the Other Engines
  161. BingHoo Expands into Europe and Arabic Countries.
  162. Bing Updates Mobile Search to Be Location Specific
  163. Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
  164. Bing Market Share Up, Yahoo Down
  165. Bing Maps Gets New Updates
  166. Bing Updates iPad App with new Lasso Feature
  167. Bing Makes Deal With Baidu
  168. Webmaster Tools Receives More Updates
  169. BingHoo Expands to Six More Countries
  170. Site Explorer to Close Soon
  171. DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
  172. "Honey Badger" upgrade to Bing Webmaster Tools Announced
  173. Mobile Features Updated & Apps Integrated into Search
  174. Streetside View goes Panoramic
  175. Yahoo Adds Mobile App Search
  176. Facebook Integration Deepened at Bing
  177. Bing Maps Global Ortho Project Announced
  178. Microsoft Buys Skype for 8.5 BILLION
  179. Blackberry to switch to Bing
  180. Bing Shopping Gets New Upgrades
  181. Yahoo Buys 5to1 to Extend Advertising Opportunities
  182. Yahoo Search Marketing Blog Shutdown
  183. How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
  184. Dramatically Increase Your Search Engine Exposure with Google Merchant
  185. Your Complete Guide to Bing's New Local Business Listing Portal
  186. Yahoo Launches 4Cast
  187. Buzz is the latest in Service Shutdowns.
  188. Bing Partners up with KAYAK Travel
  189. Natural Language Features added to Shopping Search
  190. Matchbox Technology offers new Personalization Capabilities
  191. Rolls out Local Deal Engine - Bing Deals
  192. Bing's Mobile Site gets New Features
  193. IE9 Released, Optimized for Bing Yet Easily Changed
  194. AdCenter to introduce Quality Score for Campaigns
  195. Tweets Added to Bing News
  196. Yahoo Shutting Down AlltheWeb
  197. Yahoo Researchers Explore the 3rd Dimension of Search
  198. Search Direct Launched to Keep Searches on Yahoo
  199. Bing to Power Nokia Smartphones
  200. Bing Webmaster Central Adds Detailed Stats
  201. Trademark Keywords now allowed at Bing & Yahoo
  202. New Bing Toolbar Released
  203. Personalization and Local Results now showing at Bing
  204. Facebook Likes now on all U.S. Search Results
  205. Bing Adds Tiles to Search Results
  206. Bing Admits Toolbar Click Stream Part of Ranking Algorithm
  207. Yahoo to Charge for Search BOSS Use
  208. Yahoo turns Real Estate Search over to Zillow
  209. New Yahoo Livestand to be released 1st half 2011
  210. Yahoo Shutting Down MyBlogLog May 24th
  211. The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
  212. How to Use Flash in Top Ranking Pages
  213. How to Build Your ‘Subscribers’ Network on Stumbleupon
  214. A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
  215. Top Seven Tricks The Pros Use to Get Around The Rules!
  216. Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
  217. How to get a spider to index your WHOLE site