John Heard's Articles

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and SearchEngineNews.com since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.


Articles by John Heard

  1. A 2019 Pro's Guide to Migrating a Site to HTTPS
  2. 4 Quick Steps to a Faster WordPress Site
  3. An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
  4. An SEO's Ultimate Keyword Primer - Part 3
  5. A Webmaster's Guide to Advanced Image Optimization
  6. The Complete SEO Website Audit Checklist for 2018: Part One
  7. An Advanced SEO's Guide to Page Speed Optimization - Part 2
  8. An SEO's Ultimate Keyword Primer - Part 2
  9. An Advanced SEO's Guide to Page Speed Optimization - Part 1
  10. An SEO’s Ultimate Keyword Primer - Part 1
  11. Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
  12. A Pro's Guide to Nesting JSON/LD Markup For Your Product Pages
  13. How to Cure the Painful Load Time of WordPress Social Plugins
  14. A Webmaster's Checklist to Protecting Traffic & Rankings During a Redesign!
  15. 13 SEO Features of High Ranking Product Pages
  16. How To Get Started With Accelerated Mobile Pages Now
  17. A Webmaster's Guide to the Advanced Techniques of 301 Redirects
  18. How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
  19. Your Ultimate Guide to XML Sitemaps
  20. 2016 WordPress Template Shootout
  21. The Ultimate Real World Structured Data Code Reference Guide
  22. Understanding and Leveraging Structured Data to Dominate Your Industry
  23. 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
  24. Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
  25. Six Steps to Quickly Optimize Images & Boost Your Traffic
  26. How to Optimize YouTube Videos to Get the Search Rankings You Deserve
  27. Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
  28. How to Setup and Optimize Your YouTube Channel Like a Pro
  29. Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
  30. Google says "Time to Go Secure!"
  31. A Geek's Guide to Getting a Dynamic Site Fully Indexed with Google
  32. How to Evaluate a Directory Before You Submit a Site
  33. Double Your Social Referral Traffic with Open Graph Tags
  34. How to Use CSS Sprites to Slash Image Load Time
  35. Google's New Image Mismatch Penalty Explained
  36. The Practical Guide to Mobile SEO - Part 2
  37. Your Practical Guide to Mobile SEO - Part 1
  38. Work Google like a Pro with these Advanced Commands
  39. Getting Started with Google+ Communities
  40. Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
  41. Yahoo & Facebook Together for Search? Not Happening...
  42. Yahoo Testing Different Layouts
  43. Bing Releases Webmaster Guidelines
  44. Bing Ads introduces new Quality Impact Feature
  45. Bing Allows Home Page Wallpaper Downloads
  46. New Homepage Redesign in the Works
  47. Mobile Ap Company Stamped.com Acquired
  48. Mayer Outlines Yahoo's Plan for the Future
  49. New Bing Ads Reporting Features Released
  50. Sitelink Extensions now available in Bing Ads
  51. MSN & Bing Release a New Design for Windows 8
  52. Bing Search now available on Xbox
  53. Bing Adds Klout Score to Social Sidebar
  54. Yahoo's New Focus
  55. Mayer Pleases Investors and Employees with new Changes
  56. New Record Search Share for Bing
  57. Microsoft Ads rebranded Bing Ads
  58. Kindle Fire HD chooses Bing for Default Search
  59. Bing Testing Number of Search Results
  60. "Bing it On" - Side By Side Search SmackDown
  61. Facebook Photos Now Searchable on Bing
  62. Mayer bans "What is Yahoo?" Question & Focuses on Morale
  63. Windows 8 Promises Better Bing Search
  64. Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
  65. Bing Discloses Secret SEO Recipe
  66. Bing Webmaster Tools Report Metrics Change
  67. Annoy your Facebook Friends with Bing's New Tagging Feature
  68. Yahoo to Shut Down Koprol August 28th
  69. iHeartRadio now Official Yahoo Radio Service
  70. Yahoo Voices Email Accounts Hacked
  71. Marissa Mayer Named New Yahoo CEO
  72. 165 Terabytes of New HD Imagery added to Bing Maps
  73. Don't Focus on Links Says Bing
  74. Foursquare added to Socal Lineup
  75. Bing Adds Ability to Disavow Links in Webmaster Tools
  76. Yahoo Image & Video Search Updated with Freshness in Mind
  77. Bing's Search Quality Updates
  78. It's Christmas in July - Link Data now in Webmasters Toolbox!!!
  79. Bing Image Search Update Clamps Down on Duplicate Images Big Time
  80. Bing Loves Qwiki Video
  81. Launches Britannica Online Answers Snippets
  82. Bing's Local Results Now Powered By Yelp!
  83. How to Change Your Domain Name Without Losing Your Web site's Rankings
  84. Yahoo releases Marketing Dashboard
  85. Yahoo launches Axis, a new Plugin/App
  86. Further Chaos at Yahoo, CEO Thompson Resigns
  87. Microsoft Advertising rebranded under Bing
  88. Hit Wise - Bing now at 30%
  89. Nokia to give Bing Maps a Boost
  90. Bing Removes Streetside Maps in Germany
  91. Bing Going ALL In with New Level of Social Search Integration
  92. Search Alliance Wraps up in UK, France & Ireland
  93. 2000 Yahoo Employees get Sacked
  94. Bing Bar 7.1 Released
  95. Bing Now Recommending Pagination Tags
  96. More Venues Now in Bing Maps
  97. Bing to Charge for API Access
  98. Bing Updates Video Search
  99. Boost your Facebook and Google+ Traffic with Open Graph Tags
  100. Yahoo Sues Facebook over Multiple Patents
  101. Microsoft adCenter Releases New Features
  102. Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
  103. Small Tweaks Done to Bing Maps
  104. Bing Search Quality Insights Launched
  105. Bing Testing New Local Results
  106. New Bing Keyword Research Tool Launched
  107. Yahoo Nukes Mobile Apps
  108. A Civil War is Brewing at Yahoo
  109. Bing Releases "Linked Pages"
  110. How to be an Authority in Bing's Eyes
  111. Bing Adds Markup Validation Tool
  112. Bing Testing New Search Result Layouts
  113. Jerry Yang, Yahoo Co-Founder Resigns
  114. Scott Thompson New Yahoo CEO
  115. Don't Sweat Reciprocal Links says Bing
  116. Bing is for #Doing
  117. Yahoo rebrands Associated Content as Yahoo Voices
  118. Yahoo Image Search Updated
  119. Bing Voice Search now on Xbox 360
  120. Microsoft Moves into 2nd Place
  121. Bing Mobile App Updated to HTML5
  122. adCenter Releases New Tools
  123. Bing Daily Deals Renamed 'MSN Offers'
  124. Bing Webmaster Tools Updated
  125. Bing Adds Editors Picks
  126. Bing Maps Adds New Features Including Sharing Options
  127. Bing Market Share Still Rising
  128. Bing Closes Deal with Mozilla to Become Default Engine on Firefox
  129. Yahoo Adds Even More New Specialty Searches
  130. Yahoo Site Explorer Retired
  131. Dramatically Enhance Your Site's Location Signals with KML
  132. Google & Microsoft at Yahoo's Gates
  133. Bing Continues to Slowly Gain Against Google
  134. Bing Launches Airport Maps...to Desktop First
  135. Yahoo Screen Beta Launched
  136. Yahoo Completes Switch to Bing Power...Almost
  137. Unraveling the Benefits of the Ever-Versatile QR Code
  138. Bing Adds New Features for Mobile Users
  139. Bing Renews Partnership With Twitter
  140. Bing First To Use Video On Home Page
  141. Bing Deals ReLaunches and Adds Local Deals
  142. Bing Launches Action Buttons and Something Isn't Right...
  143. Bing Introduces Adaptive Search Technology
  144. Bing Power Extended to Asia
  145. Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
  146. Yahoo CEO Bartz Fired
  147. Are Bing Users There By Default?
  148. Bing First to Release Mall Maps
  149. Yahoo Data & Security Features now in Bing Webmaster Tools
  150. Bing Shopping Adds Search Box with Auto Suggest and More!
  151. Visual Search Expanded
  152. Bing's View on What Makes for Quality Content
  153. Launches Attractions Instant Answers and Focuses More on Local Search
  154. Yahoo Sends Sites More Traffic Than the Other Engines
  155. BingHoo Expands into Europe and Arabic Countries.
  156. Bing Updates Mobile Search to Be Location Specific
  157. Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
  158. Bing Market Share Up, Yahoo Down
  159. Bing Maps Gets New Updates
  160. Bing Updates iPad App with new Lasso Feature
  161. Bing Makes Deal With Baidu
  162. Webmaster Tools Receives More Updates
  163. BingHoo Expands to Six More Countries
  164. Site Explorer to Close Soon
  165. DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
  166. "Honey Badger" upgrade to Bing Webmaster Tools Announced
  167. Mobile Features Updated & Apps Integrated into Search
  168. Streetside View goes Panoramic
  169. Yahoo Adds Mobile App Search
  170. Facebook Integration Deepened at Bing
  171. Bing Maps Global Ortho Project Announced
  172. Microsoft Buys Skype for 8.5 BILLION
  173. Blackberry to switch to Bing
  174. Bing Shopping Gets New Upgrades
  175. Yahoo Buys 5to1 to Extend Advertising Opportunities
  176. Yahoo Search Marketing Blog Shutdown
  177. How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
  178. Dramatically Increase Your Search Engine Exposure with Google Merchant
  179. Your Complete Guide to Bing's New Local Business Listing Portal
  180. Yahoo Launches 4Cast
  181. Buzz is the latest in Service Shutdowns.
  182. Bing Partners up with KAYAK Travel
  183. Natural Language Features added to Shopping Search
  184. Matchbox Technology offers new Personalization Capabilities
  185. Rolls out Local Deal Engine - Bing Deals
  186. Bing's Mobile Site gets New Features
  187. IE9 Released, Optimized for Bing Yet Easily Changed
  188. AdCenter to introduce Quality Score for Campaigns
  189. Tweets Added to Bing News
  190. Yahoo Shutting Down AlltheWeb
  191. Yahoo Researchers Explore the 3rd Dimension of Search
  192. Search Direct Launched to Keep Searches on Yahoo
  193. Bing to Power Nokia Smartphones
  194. Bing Webmaster Central Adds Detailed Stats
  195. Trademark Keywords now allowed at Bing & Yahoo
  196. New Bing Toolbar Released
  197. Personalization and Local Results now showing at Bing
  198. Facebook Likes now on all U.S. Search Results
  199. Bing Adds Tiles to Search Results
  200. Bing Admits Toolbar Click Stream Part of Ranking Algorithm
  201. Yahoo to Charge for Search BOSS Use
  202. Yahoo turns Real Estate Search over to Zillow
  203. New Yahoo Livestand to be released 1st half 2011
  204. Yahoo Shutting Down MyBlogLog May 24th
  205. The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
  206. How to Use Flash in Top Ranking Pages
  207. How to Build Your ‘Subscribers’ Network on Stumbleupon
  208. A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
  209. Top Seven Tricks The Pros Use to Get Around The Rules!
  210. Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
  211. How to get a spider to index your WHOLE site