John Heard's Articles

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.

Articles by John Heard

  1. Creative Under-the-Hood Solutions for Embedded Videos, Page Speed, & Accessibility SEO
  2. Avoid Lawsuits & Improve Your Future SEO by Fixing Accessibility Problems Now
  3. How to Spell Check Your Entire Website
  4. The 5 Most Productive Core Web Vitals Improvements You Can Make for WordPress
  5. Complete Guide to Migrating a Site to HTTPS
  6. 14 SEO Features of High Ranking Product Pages
  7. Pro's Guide to Understanding & Using Structured Data for Rich Search Results
  8. Webmaster's Guide to Advanced Image SEO
  9. 2020 WordPress Template Shootout: 10 Fast Loading Templates
  10. Video: THE Essential 'Starter Guide' to Structured Data Markup
  11. Your 2020 Advanced Guide to Page Speed Optimization - Part 2
  12. Experimental Speed Reporting added to Search Console
  13. 2020 Checklist to Protecting Traffic & Rankings During a Website Redesign!
  14. Open Graph Tags: The Secret to Doubling Your Traffic from Social Media
  15. How to Lazy Load YouTube Videos for *Dramatic* Speed Improvements
  16. A Pro's Guide to hreflang Tags: Make a Multilingual Website that Google Loves & Users Flock to!
  17. Beginners Guide to Optimizing Your WordPress Site for Top Rankings
  18. How to Quickly Migrate from Yoast SEO to the 'All in One SEO' WordPress Plugin Pack
  19. Your Ultimate Guide to XML Sitemaps: Why They Matter & How to Manage Them
  20. A Pros Guide to Nesting JSON/LD Markup For Your Product Pages
  21. 2020 Real World Structured Data Code Reference Guide
  22. 4 Quick Steps to a Faster WordPress Site
  23. An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
  24. An SEO's Ultimate Keyword Primer - Part 3
  25. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part Two
  26. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part One
  27. An Advanced SEO's Guide to Page Speed Optimization - Part 2
  28. An SEO's Ultimate Keyword Primer - Part 2
  29. Your 2020 Advanced Guide to Page Speed Optimization - Part 1
  30. An SEO’s Ultimate Keyword Primer - Part 1
  31. Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
  32. How to Cure the Painful Load Time of WordPress Social Plugins
  33. How To Get Started With Accelerated Mobile Pages Now
  34. A Webmaster's Guide to the Advanced Techniques of 301 Redirects
  35. How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
  36. 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
  37. Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
  38. Six Steps to Quickly Optimize Images & Boost Your Traffic
  39. How to Optimize YouTube Videos to Get the Search Rankings You Deserve
  40. Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
  41. How to Setup and Optimize Your YouTube Channel Like a Pro
  42. Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
  43. Google says "Time to Go Secure!"
  44. How to Evaluate a Directory Before You Submit a Site
  45. How to Use CSS Sprites to Slash Image Load Time
  46. Google's New Image Mismatch Penalty Explained
  47. The Practical Guide to Mobile SEO - Part 2
  48. Your Practical Guide to Mobile SEO - Part 1
  49. Work Google like a Pro with these Advanced Commands
  50. Getting Started with Google+ Communities
  51. Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
  52. Yahoo & Facebook Together for Search? Not Happening...
  53. Yahoo Testing Different Layouts
  54. Bing Releases Webmaster Guidelines
  55. Bing Ads introduces new Quality Impact Feature
  56. Bing Allows Home Page Wallpaper Downloads
  57. New Homepage Redesign in the Works
  58. Mobile Ap Company Acquired
  59. Mayer Outlines Yahoo's Plan for the Future
  60. New Bing Ads Reporting Features Released
  61. Sitelink Extensions now available in Bing Ads
  62. MSN & Bing Release a New Design for Windows 8
  63. Bing Search now available on Xbox
  64. Bing Adds Klout Score to Social Sidebar
  65. Yahoo's New Focus
  66. Mayer Pleases Investors and Employees with new Changes
  67. New Record Search Share for Bing
  68. Microsoft Ads rebranded Bing Ads
  69. Kindle Fire HD chooses Bing for Default Search
  70. Bing Testing Number of Search Results
  71. "Bing it On" - Side By Side Search SmackDown
  72. Facebook Photos Now Searchable on Bing
  73. Mayer bans "What is Yahoo?" Question & Focuses on Morale
  74. Windows 8 Promises Better Bing Search
  75. Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
  76. Bing Discloses Secret SEO Recipe
  77. Bing Webmaster Tools Report Metrics Change
  78. Annoy your Facebook Friends with Bing's New Tagging Feature
  79. Yahoo to Shut Down Koprol August 28th
  80. iHeartRadio now Official Yahoo Radio Service
  81. Yahoo Voices Email Accounts Hacked
  82. Marissa Mayer Named New Yahoo CEO
  83. 165 Terabytes of New HD Imagery added to Bing Maps
  84. Don't Focus on Links Says Bing
  85. Foursquare added to Socal Lineup
  86. Bing Adds Ability to Disavow Links in Webmaster Tools
  87. Yahoo Image & Video Search Updated with Freshness in Mind
  88. Bing's Search Quality Updates
  89. It's Christmas in July - Link Data now in Webmasters Toolbox!!!
  90. Bing Image Search Update Clamps Down on Duplicate Images Big Time
  91. Bing Loves Qwiki Video
  92. Launches Britannica Online Answers Snippets
  93. Bing's Local Results Now Powered By Yelp!
  94. How to Change Your Domain Name Without Losing Your Web site's Rankings
  95. Yahoo releases Marketing Dashboard
  96. Yahoo launches Axis, a new Plugin/App
  97. Further Chaos at Yahoo, CEO Thompson Resigns
  98. Microsoft Advertising rebranded under Bing
  99. Hit Wise - Bing now at 30%
  100. Nokia to give Bing Maps a Boost
  101. Bing Removes Streetside Maps in Germany
  102. Bing Going ALL In with New Level of Social Search Integration
  103. Search Alliance Wraps up in UK, France & Ireland
  104. 2000 Yahoo Employees get Sacked
  105. Bing Bar 7.1 Released
  106. Bing Now Recommending Pagination Tags
  107. More Venues Now in Bing Maps
  108. Bing to Charge for API Access
  109. Bing Updates Video Search
  110. Yahoo Sues Facebook over Multiple Patents
  111. Microsoft adCenter Releases New Features
  112. Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
  113. Small Tweaks Done to Bing Maps
  114. Bing Search Quality Insights Launched
  115. Bing Testing New Local Results
  116. New Bing Keyword Research Tool Launched
  117. Yahoo Nukes Mobile Apps
  118. A Civil War is Brewing at Yahoo
  119. Bing Releases "Linked Pages"
  120. How to be an Authority in Bing's Eyes
  121. Bing Adds Markup Validation Tool
  122. Bing Testing New Search Result Layouts
  123. Jerry Yang, Yahoo Co-Founder Resigns
  124. Scott Thompson New Yahoo CEO
  125. Don't Sweat Reciprocal Links says Bing
  126. Bing is for #Doing
  127. Yahoo rebrands Associated Content as Yahoo Voices
  128. Yahoo Image Search Updated
  129. Bing Voice Search now on Xbox 360
  130. Microsoft Moves into 2nd Place
  131. Bing Mobile App Updated to HTML5
  132. adCenter Releases New Tools
  133. Bing Daily Deals Renamed 'MSN Offers'
  134. Bing Webmaster Tools Updated
  135. Bing Adds Editors Picks
  136. Bing Maps Adds New Features Including Sharing Options
  137. Bing Market Share Still Rising
  138. Bing Closes Deal with Mozilla to Become Default Engine on Firefox
  139. Yahoo Adds Even More New Specialty Searches
  140. Yahoo Site Explorer Retired
  141. Google & Microsoft at Yahoo's Gates
  142. Bing Continues to Slowly Gain Against Google
  143. Bing Launches Airport Desktop First
  144. Yahoo Screen Beta Launched
  145. Yahoo Completes Switch to Bing Power...Almost
  146. Unraveling the Benefits of the Ever-Versatile QR Code
  147. Bing Adds New Features for Mobile Users
  148. Bing Renews Partnership With Twitter
  149. Bing First To Use Video On Home Page
  150. Bing Deals ReLaunches and Adds Local Deals
  151. Bing Launches Action Buttons and Something Isn't Right...
  152. Bing Introduces Adaptive Search Technology
  153. Bing Power Extended to Asia
  154. Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
  155. Yahoo CEO Bartz Fired
  156. Are Bing Users There By Default?
  157. Bing First to Release Mall Maps
  158. Yahoo Data & Security Features now in Bing Webmaster Tools
  159. Bing Shopping Adds Search Box with Auto Suggest and More!
  160. Visual Search Expanded
  161. Bing's View on What Makes for Quality Content
  162. Launches Attractions Instant Answers and Focuses More on Local Search
  163. Yahoo Sends Sites More Traffic Than the Other Engines
  164. BingHoo Expands into Europe and Arabic Countries.
  165. Bing Updates Mobile Search to Be Location Specific
  166. Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
  167. Bing Market Share Up, Yahoo Down
  168. Bing Maps Gets New Updates
  169. Bing Updates iPad App with new Lasso Feature
  170. Bing Makes Deal With Baidu
  171. Webmaster Tools Receives More Updates
  172. BingHoo Expands to Six More Countries
  173. Site Explorer to Close Soon
  174. DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
  175. "Honey Badger" upgrade to Bing Webmaster Tools Announced
  176. Mobile Features Updated & Apps Integrated into Search
  177. Streetside View goes Panoramic
  178. Yahoo Adds Mobile App Search
  179. Facebook Integration Deepened at Bing
  180. Bing Maps Global Ortho Project Announced
  181. Microsoft Buys Skype for 8.5 BILLION
  182. Blackberry to switch to Bing
  183. Bing Shopping Gets New Upgrades
  184. Yahoo Buys 5to1 to Extend Advertising Opportunities
  185. Yahoo Search Marketing Blog Shutdown
  186. How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
  187. Dramatically Increase Your Search Engine Exposure with Google Merchant
  188. Your Complete Guide to Bing's New Local Business Listing Portal
  189. Yahoo Launches 4Cast
  190. Buzz is the latest in Service Shutdowns.
  191. Bing Partners up with KAYAK Travel
  192. Natural Language Features added to Shopping Search
  193. Matchbox Technology offers new Personalization Capabilities
  194. Rolls out Local Deal Engine - Bing Deals
  195. Bing's Mobile Site gets New Features
  196. IE9 Released, Optimized for Bing Yet Easily Changed
  197. AdCenter to introduce Quality Score for Campaigns
  198. Tweets Added to Bing News
  199. Yahoo Shutting Down AlltheWeb
  200. Yahoo Researchers Explore the 3rd Dimension of Search
  201. Search Direct Launched to Keep Searches on Yahoo
  202. Bing to Power Nokia Smartphones
  203. Bing Webmaster Central Adds Detailed Stats
  204. Trademark Keywords now allowed at Bing & Yahoo
  205. New Bing Toolbar Released
  206. Personalization and Local Results now showing at Bing
  207. Facebook Likes now on all U.S. Search Results
  208. Bing Adds Tiles to Search Results
  209. Bing Admits Toolbar Click Stream Part of Ranking Algorithm
  210. Yahoo to Charge for Search BOSS Use
  211. Yahoo turns Real Estate Search over to Zillow
  212. New Yahoo Livestand to be released 1st half 2011
  213. Yahoo Shutting Down MyBlogLog May 24th
  214. The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
  215. How to Use Flash in Top Ranking Pages
  216. How to Build Your ‘Subscribers’ Network on Stumbleupon
  217. A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
  218. Top Seven Tricks The Pros Use to Get Around The Rules!
  219. Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
  220. How to get a spider to index your WHOLE site