John Heard's Articles

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and SearchEngineNews.com since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.


Articles by John Heard

  1. Open Graph Tags: The Secret to Doubling Your Traffic from Social Media
  2. How to Lazy Load YouTube Videos for *Dramatic* Speed Improvements
  3. A Pro's Guide to hreflang Tags: Make a Multilingual Website that Google Loves & Users Flock to!
  4. Beginners Guide to Optimizing Your WordPress Site for Top Rankings
  5. How to Quickly Migrate from Yoast SEO to the 'All in One SEO' WordPress Plugin Pack
  6. Your Ultimate Guide to XML Sitemaps: Why They Matter & How to Manage Them
  7. A 2019 Pros Guide to Nesting JSON/LD Markup For Your Product Pages
  8. 2019 Real World Structured Data Code Reference Guide
  9. A 2019 Pro's Guide to Migrating a Site to HTTPS
  10. 4 Quick Steps to a Faster WordPress Site
  11. An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
  12. An SEO's Ultimate Keyword Primer - Part 3
  13. A Webmaster's Guide to Advanced Image Optimization
  14. The Complete SEO Website Audit Checklist: Part One
  15. An Advanced SEO's Guide to Page Speed Optimization - Part 2
  16. An SEO's Ultimate Keyword Primer - Part 2
  17. An Advanced SEO's Guide to Page Speed Optimization - Part 1
  18. An SEO’s Ultimate Keyword Primer - Part 1
  19. Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
  20. A Pro's Guide to Nesting JSON/LD Markup For Your Product Pages
  21. How to Cure the Painful Load Time of WordPress Social Plugins
  22. A Webmaster's Checklist to Protecting Traffic & Rankings During a Redesign!
  23. 13 SEO Features of High Ranking Product Pages
  24. How To Get Started With Accelerated Mobile Pages Now
  25. A Webmaster's Guide to the Advanced Techniques of 301 Redirects
  26. How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
  27. 2016 WordPress Template Shootout
  28. 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
  29. Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
  30. Six Steps to Quickly Optimize Images & Boost Your Traffic
  31. How to Optimize YouTube Videos to Get the Search Rankings You Deserve
  32. Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
  33. How to Setup and Optimize Your YouTube Channel Like a Pro
  34. Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
  35. Google says "Time to Go Secure!"
  36. A Geek's Guide to Getting a Dynamic Site Fully Indexed with Google
  37. How to Evaluate a Directory Before You Submit a Site
  38. How to Use CSS Sprites to Slash Image Load Time
  39. Google's New Image Mismatch Penalty Explained
  40. The Practical Guide to Mobile SEO - Part 2
  41. Your Practical Guide to Mobile SEO - Part 1
  42. Work Google like a Pro with these Advanced Commands
  43. Getting Started with Google+ Communities
  44. Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
  45. Yahoo & Facebook Together for Search? Not Happening...
  46. Yahoo Testing Different Layouts
  47. Bing Releases Webmaster Guidelines
  48. Bing Ads introduces new Quality Impact Feature
  49. Bing Allows Home Page Wallpaper Downloads
  50. New Homepage Redesign in the Works
  51. Mobile Ap Company Stamped.com Acquired
  52. Mayer Outlines Yahoo's Plan for the Future
  53. New Bing Ads Reporting Features Released
  54. Sitelink Extensions now available in Bing Ads
  55. MSN & Bing Release a New Design for Windows 8
  56. Bing Search now available on Xbox
  57. Bing Adds Klout Score to Social Sidebar
  58. Yahoo's New Focus
  59. Mayer Pleases Investors and Employees with new Changes
  60. New Record Search Share for Bing
  61. Microsoft Ads rebranded Bing Ads
  62. Kindle Fire HD chooses Bing for Default Search
  63. Bing Testing Number of Search Results
  64. "Bing it On" - Side By Side Search SmackDown
  65. Facebook Photos Now Searchable on Bing
  66. Mayer bans "What is Yahoo?" Question & Focuses on Morale
  67. Windows 8 Promises Better Bing Search
  68. Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
  69. Bing Discloses Secret SEO Recipe
  70. Bing Webmaster Tools Report Metrics Change
  71. Annoy your Facebook Friends with Bing's New Tagging Feature
  72. Yahoo to Shut Down Koprol August 28th
  73. iHeartRadio now Official Yahoo Radio Service
  74. Yahoo Voices Email Accounts Hacked
  75. Marissa Mayer Named New Yahoo CEO
  76. 165 Terabytes of New HD Imagery added to Bing Maps
  77. Don't Focus on Links Says Bing
  78. Foursquare added to Socal Lineup
  79. Bing Adds Ability to Disavow Links in Webmaster Tools
  80. Yahoo Image & Video Search Updated with Freshness in Mind
  81. Bing's Search Quality Updates
  82. It's Christmas in July - Link Data now in Webmasters Toolbox!!!
  83. Bing Image Search Update Clamps Down on Duplicate Images Big Time
  84. Bing Loves Qwiki Video
  85. Launches Britannica Online Answers Snippets
  86. Bing's Local Results Now Powered By Yelp!
  87. How to Change Your Domain Name Without Losing Your Web site's Rankings
  88. Yahoo releases Marketing Dashboard
  89. Yahoo launches Axis, a new Plugin/App
  90. Further Chaos at Yahoo, CEO Thompson Resigns
  91. Microsoft Advertising rebranded under Bing
  92. Hit Wise - Bing now at 30%
  93. Nokia to give Bing Maps a Boost
  94. Bing Removes Streetside Maps in Germany
  95. Bing Going ALL In with New Level of Social Search Integration
  96. Search Alliance Wraps up in UK, France & Ireland
  97. 2000 Yahoo Employees get Sacked
  98. Bing Bar 7.1 Released
  99. Bing Now Recommending Pagination Tags
  100. More Venues Now in Bing Maps
  101. Bing to Charge for API Access
  102. Bing Updates Video Search
  103. Yahoo Sues Facebook over Multiple Patents
  104. Microsoft adCenter Releases New Features
  105. Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
  106. Small Tweaks Done to Bing Maps
  107. Bing Search Quality Insights Launched
  108. Bing Testing New Local Results
  109. New Bing Keyword Research Tool Launched
  110. Yahoo Nukes Mobile Apps
  111. A Civil War is Brewing at Yahoo
  112. Bing Releases "Linked Pages"
  113. How to be an Authority in Bing's Eyes
  114. Bing Adds Markup Validation Tool
  115. Bing Testing New Search Result Layouts
  116. Jerry Yang, Yahoo Co-Founder Resigns
  117. Scott Thompson New Yahoo CEO
  118. Don't Sweat Reciprocal Links says Bing
  119. Bing is for #Doing
  120. Yahoo rebrands Associated Content as Yahoo Voices
  121. Yahoo Image Search Updated
  122. Bing Voice Search now on Xbox 360
  123. Microsoft Moves into 2nd Place
  124. Bing Mobile App Updated to HTML5
  125. adCenter Releases New Tools
  126. Bing Daily Deals Renamed 'MSN Offers'
  127. Bing Webmaster Tools Updated
  128. Bing Adds Editors Picks
  129. Bing Maps Adds New Features Including Sharing Options
  130. Bing Market Share Still Rising
  131. Bing Closes Deal with Mozilla to Become Default Engine on Firefox
  132. Yahoo Adds Even More New Specialty Searches
  133. Yahoo Site Explorer Retired
  134. Google & Microsoft at Yahoo's Gates
  135. Bing Continues to Slowly Gain Against Google
  136. Bing Launches Airport Maps...to Desktop First
  137. Yahoo Screen Beta Launched
  138. Yahoo Completes Switch to Bing Power...Almost
  139. Unraveling the Benefits of the Ever-Versatile QR Code
  140. Bing Adds New Features for Mobile Users
  141. Bing Renews Partnership With Twitter
  142. Bing First To Use Video On Home Page
  143. Bing Deals ReLaunches and Adds Local Deals
  144. Bing Launches Action Buttons and Something Isn't Right...
  145. Bing Introduces Adaptive Search Technology
  146. Bing Power Extended to Asia
  147. Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
  148. Yahoo CEO Bartz Fired
  149. Are Bing Users There By Default?
  150. Bing First to Release Mall Maps
  151. Yahoo Data & Security Features now in Bing Webmaster Tools
  152. Bing Shopping Adds Search Box with Auto Suggest and More!
  153. Visual Search Expanded
  154. Bing's View on What Makes for Quality Content
  155. Launches Attractions Instant Answers and Focuses More on Local Search
  156. Yahoo Sends Sites More Traffic Than the Other Engines
  157. BingHoo Expands into Europe and Arabic Countries.
  158. Bing Updates Mobile Search to Be Location Specific
  159. Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
  160. Bing Market Share Up, Yahoo Down
  161. Bing Maps Gets New Updates
  162. Bing Updates iPad App with new Lasso Feature
  163. Bing Makes Deal With Baidu
  164. Webmaster Tools Receives More Updates
  165. BingHoo Expands to Six More Countries
  166. Site Explorer to Close Soon
  167. DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
  168. "Honey Badger" upgrade to Bing Webmaster Tools Announced
  169. Mobile Features Updated & Apps Integrated into Search
  170. Streetside View goes Panoramic
  171. Yahoo Adds Mobile App Search
  172. Facebook Integration Deepened at Bing
  173. Bing Maps Global Ortho Project Announced
  174. Microsoft Buys Skype for 8.5 BILLION
  175. Blackberry to switch to Bing
  176. Bing Shopping Gets New Upgrades
  177. Yahoo Buys 5to1 to Extend Advertising Opportunities
  178. Yahoo Search Marketing Blog Shutdown
  179. How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
  180. Dramatically Increase Your Search Engine Exposure with Google Merchant
  181. Your Complete Guide to Bing's New Local Business Listing Portal
  182. Yahoo Launches 4Cast
  183. Buzz is the latest in Service Shutdowns.
  184. Bing Partners up with KAYAK Travel
  185. Natural Language Features added to Shopping Search
  186. Matchbox Technology offers new Personalization Capabilities
  187. Rolls out Local Deal Engine - Bing Deals
  188. Bing's Mobile Site gets New Features
  189. IE9 Released, Optimized for Bing Yet Easily Changed
  190. AdCenter to introduce Quality Score for Campaigns
  191. Tweets Added to Bing News
  192. Yahoo Shutting Down AlltheWeb
  193. Yahoo Researchers Explore the 3rd Dimension of Search
  194. Search Direct Launched to Keep Searches on Yahoo
  195. Bing to Power Nokia Smartphones
  196. Bing Webmaster Central Adds Detailed Stats
  197. Trademark Keywords now allowed at Bing & Yahoo
  198. New Bing Toolbar Released
  199. Personalization and Local Results now showing at Bing
  200. Facebook Likes now on all U.S. Search Results
  201. Bing Adds Tiles to Search Results
  202. Bing Admits Toolbar Click Stream Part of Ranking Algorithm
  203. Yahoo to Charge for Search BOSS Use
  204. Yahoo turns Real Estate Search over to Zillow
  205. New Yahoo Livestand to be released 1st half 2011
  206. Yahoo Shutting Down MyBlogLog May 24th
  207. The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
  208. How to Use Flash in Top Ranking Pages
  209. How to Build Your ‘Subscribers’ Network on Stumbleupon
  210. A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
  211. Top Seven Tricks The Pros Use to Get Around The Rules!
  212. Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
  213. How to get a spider to index your WHOLE site