John Heard's Articles

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and SearchEngineNews.com since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.


Articles by John Heard

  1. 14 SEO Features of High Ranking Product Pages
  2. Pro's Guide to Understanding & Using Structured Data for Rich Search Results
  3. Webmaster's Guide to Advanced Image SEO
  4. 2020 WordPress Template Shootout: 10 Fast Loading Templates
  5. Video: THE Essential 'Starter Guide' to Structured Data Markup
  6. Your 2020 Advanced Guide to Page Speed Optimization - Part 2
  7. Experimental Speed Reporting added to Search Console
  8. 2020 Checklist to Protecting Traffic & Rankings During a Website Redesign!
  9. Open Graph Tags: The Secret to Doubling Your Traffic from Social Media
  10. How to Lazy Load YouTube Videos for *Dramatic* Speed Improvements
  11. A Pro's Guide to hreflang Tags: Make a Multilingual Website that Google Loves & Users Flock to!
  12. Beginners Guide to Optimizing Your WordPress Site for Top Rankings
  13. How to Quickly Migrate from Yoast SEO to the 'All in One SEO' WordPress Plugin Pack
  14. Your Ultimate Guide to XML Sitemaps: Why They Matter & How to Manage Them
  15. A Pros Guide to Nesting JSON/LD Markup For Your Product Pages
  16. 2020 Real World Structured Data Code Reference Guide
  17. A 2019 Pro's Guide to Migrating a Site to HTTPS
  18. 4 Quick Steps to a Faster WordPress Site
  19. An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
  20. An SEO's Ultimate Keyword Primer - Part 3
  21. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part Two
  22. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part One
  23. An Advanced SEO's Guide to Page Speed Optimization - Part 2
  24. An SEO's Ultimate Keyword Primer - Part 2
  25. Your 2020 Advanced Guide to Page Speed Optimization - Part 1
  26. An SEO’s Ultimate Keyword Primer - Part 1
  27. Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
  28. How to Cure the Painful Load Time of WordPress Social Plugins
  29. How To Get Started With Accelerated Mobile Pages Now
  30. A Webmaster's Guide to the Advanced Techniques of 301 Redirects
  31. How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
  32. 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
  33. Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
  34. Six Steps to Quickly Optimize Images & Boost Your Traffic
  35. How to Optimize YouTube Videos to Get the Search Rankings You Deserve
  36. Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
  37. How to Setup and Optimize Your YouTube Channel Like a Pro
  38. Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
  39. Google says "Time to Go Secure!"
  40. How to Evaluate a Directory Before You Submit a Site
  41. How to Use CSS Sprites to Slash Image Load Time
  42. Google's New Image Mismatch Penalty Explained
  43. The Practical Guide to Mobile SEO - Part 2
  44. Your Practical Guide to Mobile SEO - Part 1
  45. Work Google like a Pro with these Advanced Commands
  46. Getting Started with Google+ Communities
  47. Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
  48. Yahoo & Facebook Together for Search? Not Happening...
  49. Yahoo Testing Different Layouts
  50. Bing Releases Webmaster Guidelines
  51. Bing Ads introduces new Quality Impact Feature
  52. Bing Allows Home Page Wallpaper Downloads
  53. New Homepage Redesign in the Works
  54. Mobile Ap Company Stamped.com Acquired
  55. Mayer Outlines Yahoo's Plan for the Future
  56. New Bing Ads Reporting Features Released
  57. Sitelink Extensions now available in Bing Ads
  58. MSN & Bing Release a New Design for Windows 8
  59. Bing Search now available on Xbox
  60. Bing Adds Klout Score to Social Sidebar
  61. Yahoo's New Focus
  62. Mayer Pleases Investors and Employees with new Changes
  63. New Record Search Share for Bing
  64. Microsoft Ads rebranded Bing Ads
  65. Kindle Fire HD chooses Bing for Default Search
  66. Bing Testing Number of Search Results
  67. "Bing it On" - Side By Side Search SmackDown
  68. Facebook Photos Now Searchable on Bing
  69. Mayer bans "What is Yahoo?" Question & Focuses on Morale
  70. Windows 8 Promises Better Bing Search
  71. Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
  72. Bing Discloses Secret SEO Recipe
  73. Bing Webmaster Tools Report Metrics Change
  74. Annoy your Facebook Friends with Bing's New Tagging Feature
  75. Yahoo to Shut Down Koprol August 28th
  76. iHeartRadio now Official Yahoo Radio Service
  77. Yahoo Voices Email Accounts Hacked
  78. Marissa Mayer Named New Yahoo CEO
  79. 165 Terabytes of New HD Imagery added to Bing Maps
  80. Don't Focus on Links Says Bing
  81. Foursquare added to Socal Lineup
  82. Bing Adds Ability to Disavow Links in Webmaster Tools
  83. Yahoo Image & Video Search Updated with Freshness in Mind
  84. Bing's Search Quality Updates
  85. It's Christmas in July - Link Data now in Webmasters Toolbox!!!
  86. Bing Image Search Update Clamps Down on Duplicate Images Big Time
  87. Bing Loves Qwiki Video
  88. Launches Britannica Online Answers Snippets
  89. Bing's Local Results Now Powered By Yelp!
  90. How to Change Your Domain Name Without Losing Your Web site's Rankings
  91. Yahoo releases Marketing Dashboard
  92. Yahoo launches Axis, a new Plugin/App
  93. Further Chaos at Yahoo, CEO Thompson Resigns
  94. Microsoft Advertising rebranded under Bing
  95. Hit Wise - Bing now at 30%
  96. Nokia to give Bing Maps a Boost
  97. Bing Removes Streetside Maps in Germany
  98. Bing Going ALL In with New Level of Social Search Integration
  99. Search Alliance Wraps up in UK, France & Ireland
  100. 2000 Yahoo Employees get Sacked
  101. Bing Bar 7.1 Released
  102. Bing Now Recommending Pagination Tags
  103. More Venues Now in Bing Maps
  104. Bing to Charge for API Access
  105. Bing Updates Video Search
  106. Yahoo Sues Facebook over Multiple Patents
  107. Microsoft adCenter Releases New Features
  108. Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
  109. Small Tweaks Done to Bing Maps
  110. Bing Search Quality Insights Launched
  111. Bing Testing New Local Results
  112. New Bing Keyword Research Tool Launched
  113. Yahoo Nukes Mobile Apps
  114. A Civil War is Brewing at Yahoo
  115. Bing Releases "Linked Pages"
  116. How to be an Authority in Bing's Eyes
  117. Bing Adds Markup Validation Tool
  118. Bing Testing New Search Result Layouts
  119. Jerry Yang, Yahoo Co-Founder Resigns
  120. Scott Thompson New Yahoo CEO
  121. Don't Sweat Reciprocal Links says Bing
  122. Bing is for #Doing
  123. Yahoo rebrands Associated Content as Yahoo Voices
  124. Yahoo Image Search Updated
  125. Bing Voice Search now on Xbox 360
  126. Microsoft Moves into 2nd Place
  127. Bing Mobile App Updated to HTML5
  128. adCenter Releases New Tools
  129. Bing Daily Deals Renamed 'MSN Offers'
  130. Bing Webmaster Tools Updated
  131. Bing Adds Editors Picks
  132. Bing Maps Adds New Features Including Sharing Options
  133. Bing Market Share Still Rising
  134. Bing Closes Deal with Mozilla to Become Default Engine on Firefox
  135. Yahoo Adds Even More New Specialty Searches
  136. Yahoo Site Explorer Retired
  137. Google & Microsoft at Yahoo's Gates
  138. Bing Continues to Slowly Gain Against Google
  139. Bing Launches Airport Maps...to Desktop First
  140. Yahoo Screen Beta Launched
  141. Yahoo Completes Switch to Bing Power...Almost
  142. Unraveling the Benefits of the Ever-Versatile QR Code
  143. Bing Adds New Features for Mobile Users
  144. Bing Renews Partnership With Twitter
  145. Bing First To Use Video On Home Page
  146. Bing Deals ReLaunches and Adds Local Deals
  147. Bing Launches Action Buttons and Something Isn't Right...
  148. Bing Introduces Adaptive Search Technology
  149. Bing Power Extended to Asia
  150. Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
  151. Yahoo CEO Bartz Fired
  152. Are Bing Users There By Default?
  153. Bing First to Release Mall Maps
  154. Yahoo Data & Security Features now in Bing Webmaster Tools
  155. Bing Shopping Adds Search Box with Auto Suggest and More!
  156. Visual Search Expanded
  157. Bing's View on What Makes for Quality Content
  158. Launches Attractions Instant Answers and Focuses More on Local Search
  159. Yahoo Sends Sites More Traffic Than the Other Engines
  160. BingHoo Expands into Europe and Arabic Countries.
  161. Bing Updates Mobile Search to Be Location Specific
  162. Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
  163. Bing Market Share Up, Yahoo Down
  164. Bing Maps Gets New Updates
  165. Bing Updates iPad App with new Lasso Feature
  166. Bing Makes Deal With Baidu
  167. Webmaster Tools Receives More Updates
  168. BingHoo Expands to Six More Countries
  169. Site Explorer to Close Soon
  170. DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
  171. "Honey Badger" upgrade to Bing Webmaster Tools Announced
  172. Mobile Features Updated & Apps Integrated into Search
  173. Streetside View goes Panoramic
  174. Yahoo Adds Mobile App Search
  175. Facebook Integration Deepened at Bing
  176. Bing Maps Global Ortho Project Announced
  177. Microsoft Buys Skype for 8.5 BILLION
  178. Blackberry to switch to Bing
  179. Bing Shopping Gets New Upgrades
  180. Yahoo Buys 5to1 to Extend Advertising Opportunities
  181. Yahoo Search Marketing Blog Shutdown
  182. How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
  183. Dramatically Increase Your Search Engine Exposure with Google Merchant
  184. Your Complete Guide to Bing's New Local Business Listing Portal
  185. Yahoo Launches 4Cast
  186. Buzz is the latest in Service Shutdowns.
  187. Bing Partners up with KAYAK Travel
  188. Natural Language Features added to Shopping Search
  189. Matchbox Technology offers new Personalization Capabilities
  190. Rolls out Local Deal Engine - Bing Deals
  191. Bing's Mobile Site gets New Features
  192. IE9 Released, Optimized for Bing Yet Easily Changed
  193. AdCenter to introduce Quality Score for Campaigns
  194. Tweets Added to Bing News
  195. Yahoo Shutting Down AlltheWeb
  196. Yahoo Researchers Explore the 3rd Dimension of Search
  197. Search Direct Launched to Keep Searches on Yahoo
  198. Bing to Power Nokia Smartphones
  199. Bing Webmaster Central Adds Detailed Stats
  200. Trademark Keywords now allowed at Bing & Yahoo
  201. New Bing Toolbar Released
  202. Personalization and Local Results now showing at Bing
  203. Facebook Likes now on all U.S. Search Results
  204. Bing Adds Tiles to Search Results
  205. Bing Admits Toolbar Click Stream Part of Ranking Algorithm
  206. Yahoo to Charge for Search BOSS Use
  207. Yahoo turns Real Estate Search over to Zillow
  208. New Yahoo Livestand to be released 1st half 2011
  209. Yahoo Shutting Down MyBlogLog May 24th
  210. The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
  211. How to Use Flash in Top Ranking Pages
  212. How to Build Your ‘Subscribers’ Network on Stumbleupon
  213. A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
  214. Top Seven Tricks The Pros Use to Get Around The Rules!
  215. Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
  216. How to get a spider to index your WHOLE site