John Heard's Articles

SEO with Tenure
Midwest Man

John Heard has been with Planet Ocean and SearchEngineNews.com since 1997 and he's got the resume to prove it.  He and Stephen Mahaney started sharing notes about what they were seeing online and from then on the collaboration never ended.  When John's not fielding SEO FastAnswer questions, researching the latest search engine update or helping our customers succeed with his hands on approach to his consultations -  he's standing on the sidelines of his local race track watching his latest car make history at breakneck speed.


Articles by John Heard

  1. Avoid Lawsuits & Improve Your Future SEO by Fixing Accessibility Problems Now
  2. How to Spell Check Your Entire Website
  3. The 5 Most Productive Core Web Vitals Improvements You Can Make for WordPress
  4. Complete Guide to Migrating a Site to HTTPS
  5. 14 SEO Features of High Ranking Product Pages
  6. Pro's Guide to Understanding & Using Structured Data for Rich Search Results
  7. Webmaster's Guide to Advanced Image SEO
  8. 2020 WordPress Template Shootout: 10 Fast Loading Templates
  9. Video: THE Essential 'Starter Guide' to Structured Data Markup
  10. Your 2020 Advanced Guide to Page Speed Optimization - Part 2
  11. Experimental Speed Reporting added to Search Console
  12. 2020 Checklist to Protecting Traffic & Rankings During a Website Redesign!
  13. Open Graph Tags: The Secret to Doubling Your Traffic from Social Media
  14. How to Lazy Load YouTube Videos for *Dramatic* Speed Improvements
  15. A Pro's Guide to hreflang Tags: Make a Multilingual Website that Google Loves & Users Flock to!
  16. Beginners Guide to Optimizing Your WordPress Site for Top Rankings
  17. How to Quickly Migrate from Yoast SEO to the 'All in One SEO' WordPress Plugin Pack
  18. Your Ultimate Guide to XML Sitemaps: Why They Matter & How to Manage Them
  19. A Pros Guide to Nesting JSON/LD Markup For Your Product Pages
  20. 2020 Real World Structured Data Code Reference Guide
  21. 4 Quick Steps to a Faster WordPress Site
  22. An SEO's Guide to the New Gutenberg Editor: WordPress 5.0
  23. An SEO's Ultimate Keyword Primer - Part 3
  24. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part Two
  25. The SEO Pro's *Complete* 2020 Website Audit Checklist: Part One
  26. An Advanced SEO's Guide to Page Speed Optimization - Part 2
  27. An SEO's Ultimate Keyword Primer - Part 2
  28. Your 2020 Advanced Guide to Page Speed Optimization - Part 1
  29. An SEO’s Ultimate Keyword Primer - Part 1
  30. Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
  31. How to Cure the Painful Load Time of WordPress Social Plugins
  32. How To Get Started With Accelerated Mobile Pages Now
  33. A Webmaster's Guide to the Advanced Techniques of 301 Redirects
  34. How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
  35. 2019 Robots.txt Primer: Get Your Site Properly Indexed by Controlling Google's Spider
  36. Boost Your Site's Rankings With This Hidden Stash of Unclaimed Links
  37. Six Steps to Quickly Optimize Images & Boost Your Traffic
  38. How to Optimize YouTube Videos to Get the Search Rankings You Deserve
  39. Leverage Your Video Content Like the Pros to Skyrocket Your Site's Traffic
  40. How to Setup and Optimize Your YouTube Channel Like a Pro
  41. Why Buying an Existing Website May be the Smartest Way to Jumpstart Your SEO Strategy
  42. Google says "Time to Go Secure!"
  43. How to Evaluate a Directory Before You Submit a Site
  44. How to Use CSS Sprites to Slash Image Load Time
  45. Google's New Image Mismatch Penalty Explained
  46. The Practical Guide to Mobile SEO - Part 2
  47. Your Practical Guide to Mobile SEO - Part 1
  48. Work Google like a Pro with these Advanced Commands
  49. Getting Started with Google+ Communities
  50. Bing's Updated Webmaster Guidelines Focuses Heavily on Social Signals & Page Speed
  51. Yahoo & Facebook Together for Search? Not Happening...
  52. Yahoo Testing Different Layouts
  53. Bing Releases Webmaster Guidelines
  54. Bing Ads introduces new Quality Impact Feature
  55. Bing Allows Home Page Wallpaper Downloads
  56. New Homepage Redesign in the Works
  57. Mobile Ap Company Stamped.com Acquired
  58. Mayer Outlines Yahoo's Plan for the Future
  59. New Bing Ads Reporting Features Released
  60. Sitelink Extensions now available in Bing Ads
  61. MSN & Bing Release a New Design for Windows 8
  62. Bing Search now available on Xbox
  63. Bing Adds Klout Score to Social Sidebar
  64. Yahoo's New Focus
  65. Mayer Pleases Investors and Employees with new Changes
  66. New Record Search Share for Bing
  67. Microsoft Ads rebranded Bing Ads
  68. Kindle Fire HD chooses Bing for Default Search
  69. Bing Testing Number of Search Results
  70. "Bing it On" - Side By Side Search SmackDown
  71. Facebook Photos Now Searchable on Bing
  72. Mayer bans "What is Yahoo?" Question & Focuses on Morale
  73. Windows 8 Promises Better Bing Search
  74. Establish Yourself as an Expert on Quora to be Featured in Bing's Social Sidebar
  75. Bing Discloses Secret SEO Recipe
  76. Bing Webmaster Tools Report Metrics Change
  77. Annoy your Facebook Friends with Bing's New Tagging Feature
  78. Yahoo to Shut Down Koprol August 28th
  79. iHeartRadio now Official Yahoo Radio Service
  80. Yahoo Voices Email Accounts Hacked
  81. Marissa Mayer Named New Yahoo CEO
  82. 165 Terabytes of New HD Imagery added to Bing Maps
  83. Don't Focus on Links Says Bing
  84. Foursquare added to Socal Lineup
  85. Bing Adds Ability to Disavow Links in Webmaster Tools
  86. Yahoo Image & Video Search Updated with Freshness in Mind
  87. Bing's Search Quality Updates
  88. It's Christmas in July - Link Data now in Webmasters Toolbox!!!
  89. Bing Image Search Update Clamps Down on Duplicate Images Big Time
  90. Bing Loves Qwiki Video
  91. Launches Britannica Online Answers Snippets
  92. Bing's Local Results Now Powered By Yelp!
  93. How to Change Your Domain Name Without Losing Your Web site's Rankings
  94. Yahoo releases Marketing Dashboard
  95. Yahoo launches Axis, a new Plugin/App
  96. Further Chaos at Yahoo, CEO Thompson Resigns
  97. Microsoft Advertising rebranded under Bing
  98. Hit Wise - Bing now at 30%
  99. Nokia to give Bing Maps a Boost
  100. Bing Removes Streetside Maps in Germany
  101. Bing Going ALL In with New Level of Social Search Integration
  102. Search Alliance Wraps up in UK, France & Ireland
  103. 2000 Yahoo Employees get Sacked
  104. Bing Bar 7.1 Released
  105. Bing Now Recommending Pagination Tags
  106. More Venues Now in Bing Maps
  107. Bing to Charge for API Access
  108. Bing Updates Video Search
  109. Yahoo Sues Facebook over Multiple Patents
  110. Microsoft adCenter Releases New Features
  111. Bing Does Spring Cleaning of Its Search Results - Be Sure Your Sites Aren't Hit
  112. Small Tweaks Done to Bing Maps
  113. Bing Search Quality Insights Launched
  114. Bing Testing New Local Results
  115. New Bing Keyword Research Tool Launched
  116. Yahoo Nukes Mobile Apps
  117. A Civil War is Brewing at Yahoo
  118. Bing Releases "Linked Pages"
  119. How to be an Authority in Bing's Eyes
  120. Bing Adds Markup Validation Tool
  121. Bing Testing New Search Result Layouts
  122. Jerry Yang, Yahoo Co-Founder Resigns
  123. Scott Thompson New Yahoo CEO
  124. Don't Sweat Reciprocal Links says Bing
  125. Bing is for #Doing
  126. Yahoo rebrands Associated Content as Yahoo Voices
  127. Yahoo Image Search Updated
  128. Bing Voice Search now on Xbox 360
  129. Microsoft Moves into 2nd Place
  130. Bing Mobile App Updated to HTML5
  131. adCenter Releases New Tools
  132. Bing Daily Deals Renamed 'MSN Offers'
  133. Bing Webmaster Tools Updated
  134. Bing Adds Editors Picks
  135. Bing Maps Adds New Features Including Sharing Options
  136. Bing Market Share Still Rising
  137. Bing Closes Deal with Mozilla to Become Default Engine on Firefox
  138. Yahoo Adds Even More New Specialty Searches
  139. Yahoo Site Explorer Retired
  140. Google & Microsoft at Yahoo's Gates
  141. Bing Continues to Slowly Gain Against Google
  142. Bing Launches Airport Maps...to Desktop First
  143. Yahoo Screen Beta Launched
  144. Yahoo Completes Switch to Bing Power...Almost
  145. Unraveling the Benefits of the Ever-Versatile QR Code
  146. Bing Adds New Features for Mobile Users
  147. Bing Renews Partnership With Twitter
  148. Bing First To Use Video On Home Page
  149. Bing Deals ReLaunches and Adds Local Deals
  150. Bing Launches Action Buttons and Something Isn't Right...
  151. Bing Introduces Adaptive Search Technology
  152. Bing Power Extended to Asia
  153. Yahoo Getting Chummy with Facebook and Redesigns Search Results Page
  154. Yahoo CEO Bartz Fired
  155. Are Bing Users There By Default?
  156. Bing First to Release Mall Maps
  157. Yahoo Data & Security Features now in Bing Webmaster Tools
  158. Bing Shopping Adds Search Box with Auto Suggest and More!
  159. Visual Search Expanded
  160. Bing's View on What Makes for Quality Content
  161. Launches Attractions Instant Answers and Focuses More on Local Search
  162. Yahoo Sends Sites More Traffic Than the Other Engines
  163. BingHoo Expands into Europe and Arabic Countries.
  164. Bing Updates Mobile Search to Be Location Specific
  165. Redesigns Weather and Finance Sites and Snags Top Lists For Themselves
  166. Bing Market Share Up, Yahoo Down
  167. Bing Maps Gets New Updates
  168. Bing Updates iPad App with new Lasso Feature
  169. Bing Makes Deal With Baidu
  170. Webmaster Tools Receives More Updates
  171. BingHoo Expands to Six More Countries
  172. Site Explorer to Close Soon
  173. DoFollow — The nofollow Work-Around For Building Incoming Links by the Truckload!
  174. "Honey Badger" upgrade to Bing Webmaster Tools Announced
  175. Mobile Features Updated & Apps Integrated into Search
  176. Streetside View goes Panoramic
  177. Yahoo Adds Mobile App Search
  178. Facebook Integration Deepened at Bing
  179. Bing Maps Global Ortho Project Announced
  180. Microsoft Buys Skype for 8.5 BILLION
  181. Blackberry to switch to Bing
  182. Bing Shopping Gets New Upgrades
  183. Yahoo Buys 5to1 to Extend Advertising Opportunities
  184. Yahoo Search Marketing Blog Shutdown
  185. How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
  186. Dramatically Increase Your Search Engine Exposure with Google Merchant
  187. Your Complete Guide to Bing's New Local Business Listing Portal
  188. Yahoo Launches 4Cast
  189. Buzz is the latest in Service Shutdowns.
  190. Bing Partners up with KAYAK Travel
  191. Natural Language Features added to Shopping Search
  192. Matchbox Technology offers new Personalization Capabilities
  193. Rolls out Local Deal Engine - Bing Deals
  194. Bing's Mobile Site gets New Features
  195. IE9 Released, Optimized for Bing Yet Easily Changed
  196. AdCenter to introduce Quality Score for Campaigns
  197. Tweets Added to Bing News
  198. Yahoo Shutting Down AlltheWeb
  199. Yahoo Researchers Explore the 3rd Dimension of Search
  200. Search Direct Launched to Keep Searches on Yahoo
  201. Bing to Power Nokia Smartphones
  202. Bing Webmaster Central Adds Detailed Stats
  203. Trademark Keywords now allowed at Bing & Yahoo
  204. New Bing Toolbar Released
  205. Personalization and Local Results now showing at Bing
  206. Facebook Likes now on all U.S. Search Results
  207. Bing Adds Tiles to Search Results
  208. Bing Admits Toolbar Click Stream Part of Ranking Algorithm
  209. Yahoo to Charge for Search BOSS Use
  210. Yahoo turns Real Estate Search over to Zillow
  211. New Yahoo Livestand to be released 1st half 2011
  212. Yahoo Shutting Down MyBlogLog May 24th
  213. The Top 10 'On-Page' SEO Spamming Tricks to Avoid Like the Plague
  214. How to Use Flash in Top Ranking Pages
  215. How to Build Your ‘Subscribers’ Network on Stumbleupon
  216. A Professional SEO's Cheat Sheet for Building a Search Engine Friendly Web Site for 2010
  217. Top Seven Tricks The Pros Use to Get Around The Rules!
  218. Three Easy Steps to Protect Your Site from Spambots that can Hijack your Site's Content!
  219. How to get a spider to index your WHOLE site