The Complete SEO Website Audit Checklist for 2018: Part One
 by John Heard

The Complete SEO Website Audit Checklist for 2018: Part One — by John Heard

2018 SEO ChecklistWhen starting a new SEO project or taking a fresh look at an existing project, it can be hard to know where to start. That's why we've decided to share our in-house checklist to save you the trouble of making your own and to help you avoid missing the important aspects along the way.

The following steps can be used for a comprehensive technical review and to help generate a plan of action to fix problems on most websites. Of course each website is different, but we intentionally made this checklist generic, so it should be applicable to most sites you come across.

We have used examples from the "New" version of Google Search Console where available. At this time, Google has not finished moving all features from the new to old system, so at times we will have to refer to the old reporting methods.


1. Review # of indexed pages

  • The most accurate method to determine the number of indexed URLs (HTML not images) in Google is to view the Google Search Console Index Coverage Report . The Valid section of this shows URLs that are actually in the index.

    Google Search Console Indexed Pages

    You can also see the number of URLs that Google is aware of, but cannot reach because they are blocked either by Robots.txt, the meta noindex tag, or other error that is occurring. Click the excluded link to view the details on where problems maybe occurring at. This is one of the most comprehensive reports Google Search Console has available on what is going on when they attempt to spider and index the site. You can dig deeper into the data by clicking each line to see more details on why URLs were excluded for more information.

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