Your 2020 Advanced Guide to Page Speed Optimization - Part 2
 by John Heard

7 Ways to Improve Your Page Load Time!Your 2020 Advanced Guide to Page Speed Optimization - Part 2 ...for increased conversions and a higher ranking website! — by John Heard

tachometer Optimizing a site for speed can seem like a daunting task but this article series was specifically designed to take you through the process step-by-step to make it as simple as possible. Now, if you haven't already read the first installment of this article series, then you'll want to stop here and go read that one first. That first article lays out the easiest wins when it comes to quickly improving your page's load time and is absolutely the place to start.

Now, if you've already tackled those tasks then congratulations on a job well done - let me give you the pat on the back you deserve! You're now ready to move onto the more advanced strategies, which also happen to be where your average webmaster will stop and give up. But let me assure you that this is time VERY well spent. There is no doubt as to the importance Google places on a fast loading site in user satisfaction. Anytime they publicly state they are making it a part of the ranking algorithm you do NOT want to ignore their signals!

The side benefit will be your faster site will be improving your conversion rates - kudos for your hard work, it will pay off!

7 Ways to Improve Your Page Load Time

1. Enable Keep-Alive

To minimize the number of requests a browser generates in order to download resources when rendering a web page, web servers can generate a Keep-Alive header that tells the browser to keep the connection open. This is basically the serve...

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