An Advanced SEO's Guide to Page Speed Optimization - Part 1
 by John Heard

Increase your conversions and grab higher rankings! An Advanced SEO's Guide to Optimizing Your Site Speed - Part 1 — by John Heard

John Heard in his race car drag racingGoogle is serious about speed! Just like their big push to make the Internet Mobile Compatible for our own good, they've been harping at us for years to make our sites load faster. On July of 2018, Google will start factoring in page speed for Mobile ranking, just like they did in the past for Desktop sites. That change, along with continually updating and releasing more tools to help webmasters make their sites faster, is a very strong signal to us.

A fast loading site comes with some serious perks. Based on numerous studies, we know that faster loading pages have higher conversions, are far more pleasurable to use, and the almighty Google hopefully will reward us by ranking our pages higher in the process.

Chances are that this is old news to you as we've written about it, talked about in our Podcasts and drilled it home in our monthly MasterMind Meetups. Now, with this guide, we'll go into depth on what exactly you need to do to your pages in order to speed them up. Today we're getting down to the nitty gritty and not only giving you the tricks we use to speed up our pages, but we're also going to help you truly understand what matters so you can laser focus your efforts.

Page Speed Improvement Tools

1. Page Speed Insights Tool
Google PageSpeed InsightsPageSpeed Insights from Google is an online tool that performs multiple in depth performance analysis of a single URL. The tool breaks down its reporting into Mobile and Desktop Reports, and gives you a score for both Speed and Optimization Levels.

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