How to Change Your Domain Name Without Losing Your Web site’s Rankings
 by John Heard

A Real Step by Step Guide to Changing Your Domain Name Without Losing Your Web Site's Rankings- By John Heard

Domain ChangeIn 99% of the cases when someone asks us how to change their domain name without losing rankings, our advice is simple...DON'T!

In our experience, most webmasters are far too eager to change their domain names. In fact, unless the new domain is really (and we mean really) outstanding or the old domain is absolutely terrible, the drawbacks to changing a domain name far outweigh the advantages.

Of course there are some good long term reasons to change your domain. Say you've been using a very poor domain name for years, and finally the perfect domain, with your company or brand name becomes available. Sometimes, that's an opportunity just too good to pass up. However, switching domain names should be carefully considered in a long term scenario. Do not switch just because another TLD like .biz opened up allowing you to get or

  • We even advise caution if you get a chance to grab your exact match keyword domain name because exact match domains aren't as powerful as they used to be. Google turned down the boost those domains received over a year ago. That's not to say buying an exact match isn't a good investment, but switching an already established domain over to it may not be the best course of action. Although there is still a small boost for exact match domain names, it's not nearly as important as it used to be.

We're now in a period where brand signals are quite important in addition to relevancy that a keyword domain and links can provide. The brand signals that Google is looking for include: naturally occurring links to your site with your company name / product name, or combo of Brand and Keyword. For example: Chevy Trucks would have Chevy as the brand and Trucks as the keyword. A site that's well established with lots of naturally occurring l...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before November 3rd, 2016

 This form is encrypted for your security