How long should a 301 redirect be kept in place?
How long should a 301 redirect be kept in place?
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How
long I should keep a 301 redirect in place to be sure that Google will continue passing ranking signals from the original page to the new URL.
long I should keep a 301 redirect in place to be sure that Google will continue passing ranking signals from the original page to the new URL.
Answer:
The quick answer is for at least one year.
However, if you can keep them in place indefinitely, then that's even better. And, technically, it can be less than a year but the recommendation is that you keep your 301 redirects in place for as long as you can.
What's good to know is that, once a signal has already passed along to the destination URL, "it will stay there no matter what" according to Google's Gary Illyes.
So the main thread branched a lot with a lot of questions but I think this is the main takeaway. 301 redirects really do consolidate those signals (usually in under a year since G first crawled) and those signals still stay with the new page even after a redirect is removed. https://t.co/lGG4vZdix0
— Patrick Stox (@patrickstox) July 21, 2021
So there you have it!
