How long should a 301 redirect be kept in place?
 by Stephen Mahaney

How long should a 301 redirect be kept in place?

  • How 301 Redirect long I should keep a 301 redirect in place to be sure that Google will continue passing ranking signals from the original page to the new URL.

Answer:

The quick answer is for at least one year.

However, if you can keep them in place indefinitely, then that's even better. And, technically, it can be less than a year but the recommendation is that you keep your 301 redirects in place for as long as you can.

What's good to know is that, once a signal has already passed along to the destination URL, "it will stay there no matter what" according to Google's Gary Illyes.

So there you have it!SEN article end

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