Optimizing Your Site URL Structure for Top Search Engine Rankings + Siloing Strategies
 by John Heard

Foundational URL Primer that quickly builds into advanced strategies...

Optimizing Your Site Structure for Top Search Engine Rankings + Siloing Strategies

...and how URLs are the key to it all! — By John Heard


You've seen it a million times; you even know it by name—URL.

You probably know that URL stands for Uniform Resource Locator and you likely refer to it by its 3-letter acronym: "U-R-L."

Or maybe you're one of the cool kids who call it an "Earl." Either way, you may not know how much URLs can and do affect your search engine optimization strategies.

Well, move over cool kids, 'cause the geeks are here to teach you something new...

Let's begin with the basics so that later, when we drill down into the important need-to-know details pertaining to SEO strategy, you'll be perched on a solid knowledge-base and primed to follow through when it comes time to implement what you've learned. Much of this could be review for you and if it is, a little refresher always helps to keep you on the right track!

The Nice-to-Know Stuff...

A typical URL, like the one seen below, can be broken down into the following individual components. (Be warned much of the info within this section will likely be review for you.)


https - stands for Hyper Text Transport Protocol Secure, which defines the method used to view the resource. Basically, it's what tells us a webpage is reachable via a web browser and that search engines can index it. It also defines which Communication Port to use—in this case the default for http unsecure protocol uses Port 80. Different protocols typically use different ports. For example, https protocol uses Port 443 and ftp typically uses Port 21.

www - the section of a domain name commonly referred to as the subdomain. Most website...