Double Your Social Referral Traffic with Open Graph Tags
 by John Heard

Double Your Social Referral Traffic with Open Graph Tags — by John Heard & Kristi Hagen

high_traffic.jpgUnless you've been in a coma for the last few years, you're aware of the reputation both Facebook and Google+ have for their ability to push impressive referral traffic numbers to Web sites that are optimized to perform well socially.

Now, if you've skipped optimizing your content with Open Graph Tags then this is the month you're going to tackle that project and thank us later! Because adding these tags is just too easy and it comes with too high of a return on your investment for you to afford to skip any longer.

In this article we'll give a bit of an explanation of what Open Graph Tags are and then move quickly onto the real code examples. If you get lost or need some support, shoot us a note and we'll be happy to help you along. Now, let's get to it...

The Open Graph protocol (ogp.me) is supported by both Facebook and Google+, although Google does say that they prefer Schema.org Microdata. However, since Facebook does not yet support Microdata at all, in order to cover both of these sites - you'll need to use Open Graph tags. In a perfect world you'd use both Microdata and Open Graph tags on the same page in order to optimize your content for both Search & Social.

If you aren't yet familiar with Microdata or need a refresher then you can add this feature article as the next thing on your 'to read' list:

Why Open Graph Tags Are Important

If your Web pages lack even the basic Open Graph Meta Tags, when someone Likes, +1's, or shares your URL - you have little control over what shows up in that person's post. For example, this is a S...

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