Your Practical Guide to Mobile SEO - Part 1
 by John Heard

Understanding how search engines see and treat mobile search...
Your Practical Guide to Mobile SEO - Part 1
— by John Heard
Example Google Local Mobile Search

Search Marketing is undergoing yet another major transformation!

As you may be aware, we've been analyzing search engine strategies and publishing our findings for almost 17 years now. We've seen strategies come and go. We've seen search engines come and go (AltaVista, Infoseek, Excite, Lycos, Webcrawler, etc.). It's fair to say we have seen everything!

It's our job to tell you what's happening, strategy-wise, in all aspects of search marketing. But even more than that, we pride ourselves on our ability to alert you in advance of a coming trend that will seriously affect your overall approach to search marketing sometime in the near future so that you can prepare and avoid being blindsided by the changes.

Today we're telling you to PAY ATTENTION.

This is a very BIG deal.

It's no surprise to any of us that mobile computing is becoming the people's Web connection of choice. It's also no surprise that Google is adjusting their search algorithms to accommodate this reality. But, as they say, the devil is in the details and some of those details are crystalizing into requirements.

So, this is Part 1 of a two part report that identifies the details and provides you with the new search optimization strategies that you'll need to implement going forward regardless of what platform your visitors are using to access your site. In plain language this means that very soon...

Your site must become fully mobile compatible
to be considered relevant to Google.

Chances are you have your work cut out for you. But, in actuality, this is a golden opportunity to gain a leg up on competitors who are slow to make the necessary changes. By making adjustments now in preparation for the inevitable, you're opportunistically positioning yourself for success. so, let's dig in, shall we?

Search Emphasis is About to Capsize

For all the years we've been doing this, organic search rankings have focused on ...


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