The Top 10 ‘On-Page’ SEO Spamming Tricks to Avoid Like the Plague
This tutorial reveals the so-called 'black hat' SEO strategies that have been widely used at one time or another to improve search engine rankings. However today, each of them clearly violates the search engines' published guidelines. In other words: These are the SEO tactics that you should not use! ...doing so could put your Web site at risk of being de-listed (banned) from the search results.
Regardless, the best way to avoid the 'traps-of-the-trade' are to know precisely what they are. By exposing the tricks and schemes that search engines hate, you'll learn to recognize them, along with their hybrids, so that you'll know in advance what to avoid. This is your best insurance against your site being penalized in the search results.
As a side benefit, you'll also be able to recognize when your competition is employing these tricks to artificially boost their own search rankings. In such cases, you should follow our advice and resist the temptation to duplicate their short-sighted strategy. Rest assured that, sooner or later, any prohibited 'tricks' your competition may be using will come back around to bite them in the butt. Remember, the race is long. Sustainable SEO strategy does not typically employ any of the following tricks.
#1 – Keyword Stuffing
Literally, the oldest trick in the SEO book! And the search engines absolutely hate it. Keyword stuffing consists of repeating keywords over and over—usually at the bottom of the page in very small letters.
Let's say someone wanted to keyword stuff a page to optimize it for the keyword Hawaii. Such an example of keyword stuffing might look like this in the page's HTML code...