Today's search results are impressively buyer friendly. With professional style thumbnails and quick snapshots of vital product details to help you make your buying decisions before you even click into a site.

The code behind those Rich Results is Structured Data Markup, specifically JSON/LD markup, which in turn can result in higher click through rates (CTR) and potentially higher rankings for your products and services. Taking advantage of this technology is your way of gaining that much needed edge.

Marking up your products and services is not only the future of search - in many cases your pages may not even show up in the today's most important search results for your industry - such as carousels and other special result locations - without this markup in place. It's time to face it, plain old web pages pale in comparison to those pages that have done the work to markup their products.

If you're new to Structured Data, or need a refresher, then please read the following resources prior to this one:

• Understanding and Leveraging Structured Data to Dominate Your Industry

• Real World Structured Data Reference Guide

This article is an Advanced Resource designed to show you exactly how to markup your products like a pro.

At this point in time we advise using schema.org/Product mar...