We here at Planet Ocean know and understand the power of full SEO page optimization on your profit margin. With this in mind, we've been doing our best to simplify the concepts behind realistically leveraging structured data within your sites.

In our previous article, Pro's Guide to Understanding & Using Structured Data for Rich Search Results, we walked you through understanding what structured data is, how to use it to generate rich snippets and how it impacts the Knowledge Graph in Google's search results.

To complete the story we've designed this guide to show you real world examples of how using structured data can generate rich results you see in the search results and the *actual* code behind the scenes. We're going to review examples that were formed based on JSON-LD Javascript using the Schema.org vocabulary, as that is the format all of the search engines have agreed fully to support. Even though most search engines also support Microdata (which uses inline markup), Google clearly prefers JSON-LD in their examples and recommendations, so much that some options are not even available using Microdata. For that reason, we highly recommend using JSON-LD whenever possible.

Please note that there are other inline formats used for structured data that Schema.org supports such as RDFa and there are also other vocabularies like data-vocabulary.org and vCard still in use by w...