Pearl's of Wisdom and SEO Gems from John Mueller during the month of May 2021

These edited and digestible byte-sized notes will save you about 54 minutes of time wading through video of John struggling gallantly to sincerely answer the myriad questions presented in a variety of interesting accents from a world-wide audience with insatiable curiosities. Here's the digest version of the most useful gems and pearls in the order they appeared.

Search Central Office Hours — May 21, 2021 Run Time: 59:05 / Read Time: 5 minutes

• Google's "Preference" for JSON-LD Markup is Not Strong – Although Google has stated a preference for JSOM markup, the preference is not a strong one. Google also supports structured data in JSON-LD, Microdata, and RDFa formats.

  In addition, when asked about SIGMA markup, John replied,