April 16th Digest - John Mueller's Hangouts - Search Central Office Hours
 by Stephen Mahaney

April 16th Digest
John Mueller's Hangouts — Search Central Office Hours

Pearl's of Wisdom and SEO Gems from John Mueller during the month of April 2021

These edited and digestible byte-sized notes will save you about 50 minutes of time wading through video of John struggling gallantly to sincerely answer the myriad questions presented in a variety of interesting accents from a world-wide audience with insatiable curiosities. Here's the digest version of the most useful gems and pearls in the order they appeared.

Office Hours · April 16, 2021 · 57:17

Search Central Office Hours — April 16, 2021 Run Time: 57:17 / Read Time: 7 minutes

  • Any website that's expanding globally runs into tricky issues in terms of getting ranked correctly for the country being targeted. One option is to make lots of different country specific versions and hope that one of them works – but that can be impractical from a maintenance point of view.

    Otherwise, there's geotargeting and the hreflang annotations which Google can differentiate between. Geotargeting can be set in Search Console and should be used when you have something that is specific to an individual country and you know users are looking with local intent. This will get you a "little bit of a ranking boost."

    Hreflang, on the other hand, is about showing the right versions of your pages in the SERPs.