Pearl's of Wisdom and SEO Gems from John Mueller during the month of April 2021

These edited and digestible byte-sized notes will save you 48 minutes of time wading through video of John struggling gallantly to sincerely answer the myriad questions presented in a variety of interesting accents from a world-wide audience with insatiable curiosities. Here's the digest version of the most useful gems and pearls in the order they appeared.

Search Central Office Hours — April 1st, 2021 Run Time: 54:12 / Read Time: 6 minutes

• There are only Two Ways for a New Website to Get Noticed (and ranked) Quickly – You can either "advertise" or you can you "do something really fantastic on your website and reach out to local press" thereby getting the News media to link to you.

  Those are the only two ways a site can get noticed faster than just waiting for Google to notice via links that build "naturally" through what can be a "years" long process. Link

• The Only Acceptable Link Building Practice is, from Google's perspective, anything where there's no exchange of value for a link.

  "If you're NOT doing something where you're saying, I will link to you if you link to me, or I'll pay you this much money if you link to me, then essentially, that's OK. The important part is that the other website is deciding on their ...