Stephen Mahaney's Articles

Stephen Mahaney

CEO & Founder of Planet Ocean
Washington State / Hawaii

Stephen Mahaney founded Planet Ocean in 1990, published 'The UnFair Advantage Book on Winning The Search Engine Wars' in 1996 (the Web's *original* $97 eBook) and established longest running membership-based publication site on the Internet--in 1997.

Today he splits his time between Kona, Hawaii and the Olympic Peninsula of Washington State.

Articles by Stephen Mahaney

  1. How to Build Your Own GPT Without Any Coding
  2. Bing Chat Introduces Multimodal Visual Search & Enterprise Pricing for Copilot
  3. Report: Generative AI is Quickly Evolving Superpowers
  4. Google Releases New AI Tools to Help Small Businesses
  5. ChatGPT Development Being Challenged by Advocacy Group
  6. A.I. Vaults Image Creation to a Whole New Level
  7. The Algo Masters Who Pick the Winners
  8. A.I. Bots Can Improve Your Work But They Cannot Critically Think
  9. A Virtual Army of A.I. Tools Are Marching Us Into the Future
  10. Interview with ChatGPT
  11. 26 Years of SEN & Counting
  12. Google Is Good! ...Very Good — but not as good as they pretend to be
  13. And the Award for 'Lame Advice of the Year' goes to...
  14. Lead Generation Sites Report Problems with Performance Max, and then...
  15. 5 Great Keyword Discovery Tools You Can Use for FREE
  16. Be Careful That AdBlockers Aren't Blocking Your Images
  17. Google's Launches Helpful Content Update
  18. Never Give Up!
  19. John Mueller Tells Us What He Really Thinks
  20. Google Updates Quality Rater Guidelines
  21. Google's Data Grab Masquerading as Minority Empowerment
  22. Google is Picking Winners & Congress has Noticed
  23. Startpage – Google Results Without Google's Crap!
  24. Finally! A Secure, Encrypted Email Provider That Doesn't Exploit It's Users
  25. If You Aren't Using a VPN, Maybe You Should Be
  26. Local Search Update in March Corrects "Vicinity" Update
  27. Never Mind Market Research, Just Pay Attention & Follow The Leader
  28. It's Time to Focus Your Efforts on Collecting First Party Data
  29. When Alt-Text is a Story in The NYTimes, THAT's Your Wake-Up Call
  30. Be Careful Your "Stop Lines" Aren't Crippling Your Conversions
  31. 25 Years of SEN & Counting
  32. Beware the Graphic Artist!
  33. Rare Penalty Limbo Can Last Several Years
  34. November Core Update 2021
  35. Google Ads Developer Blog Summary for November 2021
  36. Google says 'NeverMind' to Mobile-Indexing Deadline
  37. Google Officially Says Mixed Reviews Are More Trustworthy
  38. Google Logo Structured Data Changes
  39. Why do my pages keep falling in and out of Google's index?
  40. Can Googlebot crawl speed be controlled to avoid server overload?
  41. GMB becomes GBP
  42. High Profile Sites Slamming the Brakes on AMP Pages
  43. WordPress Sites At Risk Due to Plugin Vulnerability
  44. Do bold tags help SEO?
  45. Bonus Bytes from John Mueller
  46. Official Googlebot IP Addresses Now Available In JSON File
  47. Page Experience Algorithm Coming To Desktop
  48. How Key Moments Work In Videos In Search
  49. Place Videos on Dedicated Pages For Maximum Exposure
  50. MS Advertising Introduces Microsoft Clarity Insights
  51. UPI Limited Enforcement in Google Merchant Center
  52. Help Documentation Changes for October
  53. Google Aligns Search Console Testing Tools with URL Inspection Tool
  54. Google Ads Developer Blog Summary for October 2021
  55. Never "Meta" Worse Company in My Life!
  56. The Google "Unannounced Updates" Buzz for October
  57. Search Analytics API Now Supports Discover, Google News, and Regex
  58. Manual Deep Linking No Longer Required for Google Ads App Campaigns
  59. Microsoft Advertising Partners with Shopify
  60. BigCommerce Merchants Can Now Sync Product Catalogs to Google
  61. Job Posting Structured Data Errors Report Changes in GSC
  62. Search Quality Raters Guidelines Updated
  63. The One True Google Competitor Over Next 10 Years?
  64. Get Faster Indexing with IndexNow
  65. Google Search Adds Continuous Scrolling on Mobile
  66. On ecommerce pages, should the product name be put into headline tags?
  67. How can I prevent Google from showing specific content in my search result description snippet?
  68. Search On '21 Reveals New Features, More Details About MUM
  69. New Budget Report in Google Ads
  70. Mysterious Google Search Ranking Algorithm Update?
  71. Google Ads Developer Blog Summary for September 2021
  72. Google Adds Some Data, Drops Some Data In Search Terms Report
  73. Unique Product Identifiers Now Required on Free Merchant Listings
  74. New Ecommerce SEO Guide Documentation
  75. Google Reveals How YouTube Recommends Videos
  76. Lighthouse 8.4 Upgrades LCD, FID, PageSpeed Insights
  77. Page Experience Tutorial - Improving First Input Delay
  78. Google Expands 'About This Advertiser' Initiative
  79. Is shared hosting ok?
  80. How long should it take for a site to get re-crawled and re-ranked after cleaning out low quality pages?
  81. What's the best way to redirect a short domain name to a longer one without having duplicate content issues?
  82. Titlepocalypse Update
  83. The SEO Impact of WordPress Themes
  84. Google Shows How to Optimize for Discover's Follow Feature
  85. Which page title is Google using for ranking, my original or their autogenerated one?
  86. GSC Permanently Loses Performance Report Data for August 23rd and 24th
  87. Google Ads Developer Blog Summary for August 2021
  88. Google Publishes Video on Getting a "Great" Page Experience
  89. Reporting Channel for Indexing Bugs in the US Now Available in GSC
  90. Titlepocalypse! Google Updates How They Generate Web Page Titles
  91. Google Removes Safe Browsing and Ad Experience Widgets from Page Experience Report
  92. Behind the Curtains of Google Search Console Insights
  93. Large Images in Discover Improve CTR and Increase Traffic
  94. 15 Tips for Getting the Most Out of Google Trends
  95. Why are most of my site's pages missing in a Google site query?
  96. Will changing an IP address or DNS cause us to lose our first page rankings?
  97. What's the best type of website for SEO optimization purposes?
  98. Why your GMB listing might be filtered out of Google Maps
  99. CWVs More Than "just" A Tiebreaker
  100. Google Publishes Copyright Guidelines Video
  101. Google Ads Developer Blog Summary for July 2021
  102. Multiple Instances of Fact Check Markup Not Allowed
  103. How to Succeed With Google Posts: Case Study
  104. Facebook Expanding Access to AR Try On
  105. Facebook Pay Extends Availability to Streamline Checkout on Your Site
  106. Microsoft Advertising Now Offering Video Extensions
  107. Multimedia Ads Now Available on Microsoft Advertising
  108. Microsoft Ads Expands Verticals For Dynamic Remarketing
  109. Link Spam Update Rolling Out Until Aug 10th
  110. Showcase Product Promotions Across More Surfaces during Seasonal Shopping Moments
  111. GSC Links AMP Debugging to AMP Page Experience Guide
  112. AdSense Releases Faster New Embed Code
  113. Google Graphs & Explains Search Traffic Drops
  114. Ad Policy Violators: Three Strikes, Yer Out!
  115. Google Announces New Privacy Sandbox Timeline
  116. Google's Search Rankings Explained
  117. How long should a 301 redirect be kept in place?
  118. July 2021 Core Update
  119. How can product schema be added to a page when the price of the product is variable?
  120. Are Local Services Ads a good deal for service type businesses?
  121. Are reciprocal links OK if they are relevant and useful?
  122. Here's How Long It Takes to Get New Content Indexed
  123. Core, Page Experience, & Spam Updates All Rolled-out in June
  124. New Guidance - Redirects, HTTP Status Codes, Network Issues, & DNS Errors
  125. WordPress 5.8 adds WebP Support
  126. Facebook's Publishes Ad Review Process Guidelines
  127. Google Ads Developer Blog Summary for June 2021
  128. AdSense Site Approvals Video Tutorial Series
  129. New Tutorial Workflow Shows SMB's How to Advertise on YouTube
  130. Google Expands GMB Profile Editing & Adds Pointy for FREE
  131. Create A Web Story in 5 Steps in 5 Minutes
  132. You Can Now Edit Robots.txt in Shopify
  133. RSS-Powered Follow Button Being Tested in Chrome Canary
  134. Sunsetting the Generic Rich Results Search Appearance on GSC
  135. Google Updates GSC Help Docs For Robots.txt & Structured Data
  136. Google Limits FAQ Rich Results to Two Max Per Snippet
  137. PageSpeed Insights Showing More Field Data
  138. Lighthouse 8.0 to be Released With Chrome 93 in August
  139. Google Adds Negative Match Option to RegEx Filter
  140. Google Launches Search Console Insights
  141. Google Pauses FLoC & Extends Third Party Cookie Support Until Late 2023
  142. Yelp Releases New Yelp for Business Features
  143. Google Ads Developer Blog Summary for May 2021
  144. May 7th Digest - John Mueller's Hangouts - Search Central Office Hours
  145. May14th Digest - John Mueller's Hangouts - Search Central Office Hours
  146. May21st Digest - John Mueller's Hangouts - Search Central Office Hours
  147. May 28th Digest - John Mueller's Hangouts - Search Central Office Hours
  148. Project Starline Brings The WOW Factor to Video Conferencing
  149. MUM's The Word On Search
  150. Breakthrough in Conversation Technology - LaMDA
  151. Google Reveals Four Pillars of User Experience
  152. Google Wants Everyone to Just Get FLoC'ed!
  153. Google I/O Showcases Data-Hungry Apps & Long Overdue Privacy Controls for Android 12
  154. 17 Pro-Tips You Need to Know About Core Web Vitals Going LIVE
  155. Facebook Rolling Out New Ad Measurement Protocols
  156. Indexing Issues Can Now Be Reported to Google
  157. Google Ads Developer Blog Summary for April 2021
  158. Google Discover Nixes Satire
  159. The Only Reasons Google Will Remove a Page
  160. Algorithm Update - Google Product Reviews
  161. Google Updates Cumulative Layout Shift Scoring
  162. Page Experience Algorithm Launching Mid-June
  163. Google Is Going All-IN on Web Stories
  164. April 23rd Digest - John Mueller's Hangouts - Search Central Office Hours
  165. April 16th Digest - John Mueller's Hangouts - Search Central Office Hours
  166. April 9th Digest - John Mueller's Hangouts - Search Central Office Hours
  167. April 1st Digest - John Mueller's Hangouts - Search Central Office Hours
  168. March 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  169. March 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  170. March 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  171. March 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  172. WordPress Elementor Vulnerability
  173. Google Ads Developer Blog Summary for March 2021
  174. Static Headlines Now Available for Dynamic Search Ads
  175. Bing URL Submission Plugin for WordPress
  176. Bing Upgrades Search to Include Visually Rich Imagery
  177. Sketchy One Star "Fake" Review Ratings Win in Court
  178. New GMB Review Management Tool
  179. Check your Business Profile Performance in GMB
  180. Best Practices For Videos
  181. Mueller on Image Optimization
  182. How To Get Your Products Into Search
  183. HTTP/2 Magically Improves Core Web Vital Scores
  184. Core Web Vitals: How Prepared Are Leading Industries Today?
  185. Google Ads Developer Blog Summary for February 2021
  186. Facebook Breaks the News in Australia to Prove a Point
  187. Facebook Knew for Years Ad Reach Estimates Were Based on 'Wrong Data' But Blocked Fixes Over Revenue Impact
  188. Facebook Puff Piece Stirs Controversy For NYTimes Writer
  189. GMB Auto Populating Services
  190. GMB Messaging Rolling Out For Desktop
  191. Years in Business Feature Added to GMB
  192. GSC Changes To Web Story Performance Report
  193. Search Console Discover Report Adds Chrome Data
  194. Updated Metric Boundaries for Core Web Vitals
  195. Use 503 To Avoid Losing Rankings While in Social Statement Mode
  196. Official Google Video On Duplicate Content
  197. New Manual Action Penalties for Google News and Discover Policy Violations
  198. Google Expands Phrase Match To Include Broad Match Modifier Traffic
  199. Google Launches Passage Ranking
  200. Google Announces Price Enforcements for Merchants
  201. February 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  202. February 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  203. February 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  204. February 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  205. WebSite Cleanup Tips for a faster, better-indexed site
  206. How to relocate a GMB attorney listing
  207. Tips for getting listed in People Also Ask
  208. Does using the disavow tool indicate to Google that a site might be shady?
  209. What, exactly, is Core Web Vitals?
  210. DuckDuckGo Hits 100 Million Searches Per Day -- Updates Privacy Protections
  211. GMB Updates Flag Review Options
  212. Google to Invite Advertisers to Test Alternative to 3rd Party Cookies
  213. URL Removal Tool in GSC Doesn't Actually Remove Pages
  214. Price Drop Added to Google Rich Results
  215. Google to Stop Collecting Ad ID's To Avoid Pop Up Warning in iOS Apps
  216. Google Notifies Site Owners About New HTTP/2 Protocol Crawling
  217. Google Wants Web Stories, not Web Teasers
  218. Google Threatens to Leave Australia
  219. WordPress Launches New Website Building Service
  220. High-severity Vulnerability in WordPress Plugin Contact Form
  221. Facebook Moving UK Users to US Privacy Terms & Conditions
  222. Facebook Attacks Apple's Plan to Give Users a Privacy Choice
  223. Twitter Relaunching Verified Accounts
  224. Update on the Structured Data Testing Tool
  225. Noindexed Pages Can Impact Core Web Vitals
  226. Google Placing UK Users Under U.S. Jurisdiction
  227. Why Ad Heavy Pages Might Still Rank Well in the SERP
  228. Copied Content is Sometimes More Relevant
  229. Request Indexing Tool Reenabled in GSC
  230. Google Rolls Out Dec 2020 Core Algorithm Update
  231. Top Google Searches for 2020
  232. An Important Message from The Founder of Planet Ocean / SEN
  233. Would owning a new top level domain (TLD) with keywords provide a ranking advantage?
  234. Are keyword heavy titles a problem?
  235. Free Online Video Converter Tools
  236. Editorial: Subscribe With Google / The Google News Initiative
  237. Google for Jobs is LIVE & Based on Schema Markup
  238. Google Launches 'Ad Experience Report Tool' in their Fight Against "Bad" Ads
  239. Google Launches Free 'Website' for GMB Participants
  240. AdWords Expands Language Options for Structured Snippets Globally
  241. Need to Know Details of 'Ads Added by AdWords'
  242. SEO for Voice Search: Digital Assistants
  243. SEN Celebrates 20 Years!
  244. OMG! Here Comes A Whole New Can Of Black-Hat Whoopass!
  245. Why is America so polarized?'s the Echo Chamber!
  246. A Virtual Paradi$e of Low Hanging Fruit
  247. Search Engine Book - Chapter Eleven
  248. Search Engine Book - Chapter Ten
  249. Search Engine Book - Chapter Nine
  250. Search Engine Book - Chapter Eight
  251. Search Engine Book - Chapter Seven
  252. Search Engine Book - Chapter Six
  253. Search Engine Book - Chapter Five
  254. Search Engine Book - Chapter Four
  255. Search Engine Book - Chapter Three
  256. Search Engine Book - Chapter Two
  257. Search Engine Book - Chapter One
  258. How to track customers without hurting your Local Listings in Google
  259. Once They Find Your Page How Do You Get Them to Take Action?! Common Mistakes Marketers Make.
  260. Once They Find Your Page How Do You Get Them to Take Action?
  261. The Missing Link To Writing Effective Ad Copy
  262. The Missing Link To Writing Effective Ad Copy
  263. How to Easily Analyze your Competition in Seconds Using the Site Strength Indicator Tool
  264. The 'Local Search' Gold Rush Begins
  265. The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb!
  266. Google's Local Business Center
  267. Advanced SEO Tutorials
  268. Essential Title Tag Strategies for Top Ranking Pages in 2009
  269. Entrepreneurial Thoughts on the so-called Financial Meltdown
  270. 7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
  271. 9 Critical Steps to Evaluating Incoming Link Quality
  272. Proof Positive that Run-of-Site 'Paid' Links are BAD for your Website!
  273. How to Use Flash in Top Ranking Pages
  274. Your 4 Week Step-by-Step Link Building Task Planner
  275. Wikia Search Launch
  276. The Ultimate Link Building Quick-Start Guide, Part II
  277. How to Legally and Instantly Download All of Your Competitor's Top-Secret PPC Keywords!!!
  278. How to Leverage Your Company's Most Powerful Asset
  279. How to Automatically Build an AdWords Campaign
  280. How to Craft a Money Making Home Page
  281. There are Some Lists You Just Don't Want to be On
  282. "The Most Effective, Yet Overlooked, Marketing Strategy on the Internet"
  283. Are you ignoring 350,000 potential customers?
  284. Check your Popularity!
  285. Guide to Infoseek's ESP Search Engine
  286. How to get your pages to "Stick" in Excite
  287. The Best Kept Secret on the Internet?
  288. Making Money the Easy Way
  289. The Best Way to Sell Products or Services On The Internet
  290. Mining "Gold" from your "Back-End" Market
  291. Creating Web Sites that Load Fast & Sell
  292. Once they find your page how do you get them to take action?