Stephen Mahaney's Articles

Stephen Mahaney

CEO & Founder of Planet Ocean
Washington State / Hawaii

Stephen Mahaney founded Planet Ocean in 1990, published 'The UnFair Advantage Book on Winning The Search Engine Wars' in 1996 (the Web's *original* $97 eBook) and established longest running membership-based publication site on the Internet--in 1997.

Today he splits his time between Kona, Hawaii and the Olympic Peninsula of Washington State.

Articles by Stephen Mahaney

  1. 25 Years of SEN & Counting
  2. Beware the Graphic Artist!
  3. Rare Penalty Limbo Can Last Several Years
  4. November Core Update 2021
  5. Google Ads Developer Blog Summary for November 2021
  6. Google says 'NeverMind' to Mobile-Indexing Deadline
  7. Google Officially Says Mixed Reviews Are More Trustworthy
  8. Google Logo Structured Data Changes
  9. Why do my pages keep falling in and out of Google's index?
  10. Can Googlebot crawl speed be controlled to avoid server overload?
  11. GMB becomes GBP
  12. High Profile Sites Slamming the Brakes on AMP Pages
  13. WordPress Sites At Risk Due to Plugin Vulnerability
  14. Do bold tags help SEO?
  15. Bonus Bytes from John Mueller
  16. Official Googlebot IP Addresses Now Available In JSON File
  17. Page Experience Algorithm Coming To Desktop
  18. How Key Moments Work In Videos In Search
  19. Place Videos on Dedicated Pages For Maximum Exposure
  20. MS Advertising Introduces Microsoft Clarity Insights
  21. UPI Limited Enforcement in Google Merchant Center
  22. Help Documentation Changes for October
  23. Google Aligns Search Console Testing Tools with URL Inspection Tool
  24. Google Ads Developer Blog Summary for October 2021
  25. Never "Meta" Worse Company in My Life!
  26. The Google "Unannounced Updates" Buzz for October
  27. Search Analytics API Now Supports Discover, Google News, and Regex
  28. Manual Deep Linking No Longer Required for Google Ads App Campaigns
  29. Microsoft Advertising Partners with Shopify
  30. BigCommerce Merchants Can Now Sync Product Catalogs to Google
  31. Job Posting Structured Data Errors Report Changes in GSC
  32. Search Quality Raters Guidelines Updated
  33. The One True Google Competitor Over Next 10 Years?
  34. Get Faster Indexing with IndexNow
  35. Google Search Adds Continuous Scrolling on Mobile
  36. On ecommerce pages, should the product name be put into headline tags?
  37. How can I prevent Google from showing specific content in my search result description snippet?
  38. Search On '21 Reveals New Features, More Details About MUM
  39. New Budget Report in Google Ads
  40. Mysterious Google Search Ranking Algorithm Update?
  41. Google Ads Developer Blog Summary for September 2021
  42. Google Adds Some Data, Drops Some Data In Search Terms Report
  43. Unique Product Identifiers Now Required on Free Merchant Listings
  44. New Ecommerce SEO Guide Documentation
  45. Google Reveals How YouTube Recommends Videos
  46. Lighthouse 8.4 Upgrades LCD, FID, PageSpeed Insights
  47. Page Experience Tutorial - Improving First Input Delay
  48. Google Expands 'About This Advertiser' Initiative
  49. Is shared hosting ok?
  50. How long should it take for a site to get re-crawled and re-ranked after cleaning out low quality pages?
  51. What's the best way to redirect a short domain name to a longer one without having duplicate content issues?
  52. Titlepocalypse Update
  53. The SEO Impact of WordPress Themes
  54. Google Shows How to Optimize for Discover's Follow Feature
  55. Which page title is Google using for ranking, my original or their autogenerated one?
  56. GSC Permanently Loses Performance Report Data for August 23rd and 24th
  57. Google Ads Developer Blog Summary for August 2021
  58. Google Publishes Video on Getting a "Great" Page Experience
  59. Reporting Channel for Indexing Bugs in the US Now Available in GSC
  60. Titlepocalypse! Google Updates How They Generate Web Page Titles
  61. Google Removes Safe Browsing and Ad Experience Widgets from Page Experience Report
  62. Behind the Curtains of Google Search Console Insights
  63. Large Images in Discover Improve CTR and Increase Traffic
  64. 15 Tips for Getting the Most Out of Google Trends
  65. Why are most of my site's pages missing in a Google site query?
  66. Will changing an IP address or DNS cause us to lose our first page rankings?
  67. What's the best type of website for SEO optimization purposes?
  68. Why your GMB listing might be filtered out of Google Maps
  69. CWVs More Than "just" A Tiebreaker
  70. Google Publishes Copyright Guidelines Video
  71. Google Ads Developer Blog Summary for July 2021
  72. Multiple Instances of Fact Check Markup Not Allowed
  73. How to Succeed With Google Posts: Case Study
  74. Facebook Expanding Access to AR Try On
  75. Facebook Pay Extends Availability to Streamline Checkout on Your Site
  76. Microsoft Advertising Now Offering Video Extensions
  77. Multimedia Ads Now Available on Microsoft Advertising
  78. Microsoft Ads Expands Verticals For Dynamic Remarketing
  79. Link Spam Update Rolling Out Until Aug 10th
  80. Showcase Product Promotions Across More Surfaces during Seasonal Shopping Moments
  81. GSC Links AMP Debugging to AMP Page Experience Guide
  82. AdSense Releases Faster New Embed Code
  83. Google Graphs & Explains Search Traffic Drops
  84. Ad Policy Violators: Three Strikes, Yer Out!
  85. Google Announces New Privacy Sandbox Timeline
  86. Google's Search Rankings Explained
  87. How long should a 301 redirect be kept in place?
  88. July 2021 Core Update
  89. How can product schema be added to a page when the price of the product is variable?
  90. Are Local Services Ads a good deal for service type businesses?
  91. Are reciprocal links OK if they are relevant and useful?
  92. Here's How Long It Takes to Get New Content Indexed
  93. Core, Page Experience, & Spam Updates All Rolled-out in June
  94. New Guidance - Redirects, HTTP Status Codes, Network Issues, & DNS Errors
  95. WordPress 5.8 adds WebP Support
  96. Facebook's Publishes Ad Review Process Guidelines
  97. Google Ads Developer Blog Summary for June 2021
  98. AdSense Site Approvals Video Tutorial Series
  99. New Tutorial Workflow Shows SMB's How to Advertise on YouTube
  100. Google Expands GMB Profile Editing & Adds Pointy for FREE
  101. Create A Web Story in 5 Steps in 5 Minutes
  102. You Can Now Edit Robots.txt in Shopify
  103. RSS-Powered Follow Button Being Tested in Chrome Canary
  104. Sunsetting the Generic Rich Results Search Appearance on GSC
  105. Google Updates GSC Help Docs For Robots.txt & Structured Data
  106. Google Limits FAQ Rich Results to Two Max Per Snippet
  107. PageSpeed Insights Showing More Field Data
  108. Lighthouse 8.0 to be Released With Chrome 93 in August
  109. Google Adds Negative Match Option to RegEx Filter
  110. Google Launches Search Console Insights
  111. Google Pauses FLoC & Extends Third Party Cookie Support Until Late 2023
  112. Yelp Releases New Yelp for Business Features
  113. Google Ads Developer Blog Summary for May 2021
  114. May 7th Digest - John Mueller's Hangouts - Search Central Office Hours
  115. May14th Digest - John Mueller's Hangouts - Search Central Office Hours
  116. May21st Digest - John Mueller's Hangouts - Search Central Office Hours
  117. May 28th Digest - John Mueller's Hangouts - Search Central Office Hours
  118. Project Starline Brings The WOW Factor to Video Conferencing
  119. MUM's The Word On Search
  120. Breakthrough in Conversation Technology - LaMDA
  121. Google Reveals Four Pillars of User Experience
  122. Google Wants Everyone to Just Get FLoC'ed!
  123. Google I/O Showcases Data-Hungry Apps & Long Overdue Privacy Controls for Android 12
  124. 17 Pro-Tips You Need to Know About Core Web Vitals Going LIVE
  125. Facebook Rolling Out New Ad Measurement Protocols
  126. Indexing Issues Can Now Be Reported to Google
  127. Google Ads Developer Blog Summary for April 2021
  128. Google Discover Nixes Satire
  129. The Only Reasons Google Will Remove a Page
  130. Algorithm Update - Google Product Reviews
  131. Google Updates Cumulative Layout Shift Scoring
  132. Page Experience Algorithm Launching Mid-June
  133. Google Is Going All-IN on Web Stories
  134. April 23rd Digest - John Mueller's Hangouts - Search Central Office Hours
  135. April 16th Digest - John Mueller's Hangouts - Search Central Office Hours
  136. April 9th Digest - John Mueller's Hangouts - Search Central Office Hours
  137. April 1st Digest - John Mueller's Hangouts - Search Central Office Hours
  138. March 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  139. March 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  140. March 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  141. March 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  142. WordPress Elementor Vulnerability
  143. Google Ads Developer Blog Summary for March 2021
  144. Static Headlines Now Available for Dynamic Search Ads
  145. Bing URL Submission Plugin for WordPress
  146. Bing Upgrades Search to Include Visually Rich Imagery
  147. Sketchy One Star "Fake" Review Ratings Win in Court
  148. New GMB Review Management Tool
  149. Check your Business Profile Performance in GMB
  150. Best Practices For Videos
  151. Mueller on Image Optimization
  152. How To Get Your Products Into Search
  153. HTTP/2 Magically Improves Core Web Vital Scores
  154. Core Web Vitals: How Prepared Are Leading Industries Today?
  155. Google Ads Developer Blog Summary for February 2021
  156. Facebook Breaks the News in Australia to Prove a Point
  157. Facebook Knew for Years Ad Reach Estimates Were Based on 'Wrong Data' But Blocked Fixes Over Revenue Impact
  158. Facebook Puff Piece Stirs Controversy For NYTimes Writer
  159. GMB Auto Populating Services
  160. GMB Messaging Rolling Out For Desktop
  161. Years in Business Feature Added to GMB
  162. GSC Changes To Web Story Performance Report
  163. Search Console Discover Report Adds Chrome Data
  164. Updated Metric Boundaries for Core Web Vitals
  165. Use 503 To Avoid Losing Rankings While in Social Statement Mode
  166. Official Google Video On Duplicate Content
  167. New Manual Action Penalties for Google News and Discover Policy Violations
  168. Google Expands Phrase Match To Include Broad Match Modifier Traffic
  169. Google Launches Passage Ranking
  170. Google Announces Price Enforcements for Merchants
  171. February 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  172. February 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  173. February 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  174. February 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  175. WebSite Cleanup Tips for a faster, better-indexed site
  176. How to relocate a GMB attorney listing
  177. Tips for getting listed in People Also Ask
  178. Does using the disavow tool indicate to Google that a site might be shady?
  179. What, exactly, is Core Web Vitals?
  180. DuckDuckGo Hits 100 Million Searches Per Day -- Updates Privacy Protections
  181. GMB Updates Flag Review Options
  182. Google to Invite Advertisers to Test Alternative to 3rd Party Cookies
  183. URL Removal Tool in GSC Doesn't Actually Remove Pages
  184. Price Drop Added to Google Rich Results
  185. Google to Stop Collecting Ad ID's To Avoid Pop Up Warning in iOS Apps
  186. Google Notifies Site Owners About New HTTP/2 Protocol Crawling
  187. Google Wants Web Stories, not Web Teasers
  188. Google Threatens to Leave Australia
  189. WordPress Launches New Website Building Service
  190. High-severity Vulnerability in WordPress Plugin Contact Form
  191. Facebook Moving UK Users to US Privacy Terms & Conditions
  192. Facebook Attacks Apple's Plan to Give Users a Privacy Choice
  193. Twitter Relaunching Verified Accounts
  194. Update on the Structured Data Testing Tool
  195. Noindexed Pages Can Impact Core Web Vitals
  196. Google Placing UK Users Under U.S. Jurisdiction
  197. Why Ad Heavy Pages Might Still Rank Well in the SERP
  198. Copied Content is Sometimes More Relevant
  199. Request Indexing Tool Reenabled in GSC
  200. Google Rolls Out Dec 2020 Core Algorithm Update
  201. Top Google Searches for 2020
  202. An Important Message from The Founder of Planet Ocean / SEN
  203. Would owning a new top level domain (TLD) with keywords provide a ranking advantage?
  204. Are keyword heavy titles a problem?
  205. Free Online Video Converter Tools
  206. Editorial: Subscribe With Google / The Google News Initiative
  207. Google for Jobs is LIVE & Based on Schema Markup
  208. Google Launches 'Ad Experience Report Tool' in their Fight Against "Bad" Ads
  209. Google Launches Free 'Website' for GMB Participants
  210. AdWords Expands Language Options for Structured Snippets Globally
  211. Need to Know Details of 'Ads Added by AdWords'
  212. SEO for Voice Search: Digital Assistants
  213. SEN Celebrates 20 Years!
  214. OMG! Here Comes A Whole New Can Of Black-Hat Whoopass!
  215. Why is America so polarized?'s the Echo Chamber!
  216. A Virtual Paradi$e of Low Hanging Fruit
  217. How to track customers without hurting your Local Listings in Google
  218. Once They Find Your Page How Do You Get Them to Take Action?! Common Mistakes Marketers Make.
  219. Once They Find Your Page How Do You Get Them to Take Action?
  220. The Missing Link To Writing Effective Ad Copy
  221. The Missing Link To Writing Effective Ad Copy
  222. How to Easily Analyze your Competition in Seconds Using the Site Strength Indicator Tool
  223. The 'Local Search' Gold Rush Begins
  224. The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb!
  225. Google's Local Business Center
  226. Advanced SEO Tutorials
  227. Essential Title Tag Strategies for Top Ranking Pages in 2009
  228. Entrepreneurial Thoughts on the so-called Financial Meltdown
  229. 7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
  230. 9 Critical Steps to Evaluating Incoming Link Quality
  231. Proof Positive that Run-of-Site 'Paid' Links are BAD for your Website!
  232. How to Use Flash in Top Ranking Pages
  233. Your 4 Week Step-by-Step Link Building Task Planner
  234. Wikia Search Launch
  235. The Ultimate Link Building Quick-Start Guide, Part II
  236. How to Legally and Instantly Download All of Your Competitor's Top-Secret PPC Keywords!!!
  237. How to Leverage Your Company's Most Powerful Asset
  238. How to Automatically Build an AdWords Campaign
  239. How to Craft a Money Making Home Page
  240. There are Some Lists You Just Don't Want to be On
  241. "The Most Effective, Yet Overlooked, Marketing Strategy on the Internet"
  242. Are you ignoring 350,000 potential customers?
  243. Check your Popularity!
  244. Guide to Infoseek's ESP Search Engine
  245. How to get your pages to "Stick" in Excite
  246. The Best Kept Secret on the Internet?
  247. Making Money the Easy Way
  248. The Best Way to Sell Products or Services On The Internet
  249. Mining "Gold" from your "Back-End" Market
  250. Creating Web Sites that Load Fast & Sell
  251. Once they find your page how do you get them to take action?