Stephen Mahaney's Articles

Stephen Mahaney

CEO & Founder of Planet Ocean
Washington State / Hawaii

Stephen Mahaney founded Planet Ocean in 1990, published 'The UnFair Advantage Book on Winning The Search Engine Wars' in 1996 (the Web's *original* $97 eBook) and established longest running membership-based publication site on the Internet--in 1997.

Today he splits his time between Kona, Hawaii and the Olympic Peninsula of Washington State.

Articles by Stephen Mahaney

  1. Google Updates Quality Rater Guidelines
  2. Google is Picking Winners & Congress has Noticed
  3. Startpage – Google Results Without Google's Crap!
  4. Finally! A Secure, Encrypted Email Provider That Doesn't Exploit It's Users
  5. If You Aren't Using a VPN, Maybe You Should Be
  6. Local Search Update in March Corrects "Vicinity" Update
  7. Never Mind Market Research, Just Pay Attention & Follow The Leader
  8. It's Time to Focus Your Efforts on Collecting First Party Data
  9. When Alt-Text is a Story in The NYTimes, THAT's Your Wake-Up Call
  10. Be Careful Your "Stop Lines" Aren't Crippling Your Conversions
  11. 25 Years of SEN & Counting
  12. Beware the Graphic Artist!
  13. Rare Penalty Limbo Can Last Several Years
  14. November Core Update 2021
  15. Google Ads Developer Blog Summary for November 2021
  16. Google says 'NeverMind' to Mobile-Indexing Deadline
  17. Google Officially Says Mixed Reviews Are More Trustworthy
  18. Google Logo Structured Data Changes
  19. Why do my pages keep falling in and out of Google's index?
  20. Can Googlebot crawl speed be controlled to avoid server overload?
  21. GMB becomes GBP
  22. High Profile Sites Slamming the Brakes on AMP Pages
  23. WordPress Sites At Risk Due to Plugin Vulnerability
  24. Do bold tags help SEO?
  25. Bonus Bytes from John Mueller
  26. Official Googlebot IP Addresses Now Available In JSON File
  27. Page Experience Algorithm Coming To Desktop
  28. How Key Moments Work In Videos In Search
  29. Place Videos on Dedicated Pages For Maximum Exposure
  30. MS Advertising Introduces Microsoft Clarity Insights
  31. UPI Limited Enforcement in Google Merchant Center
  32. Help Documentation Changes for October
  33. Google Aligns Search Console Testing Tools with URL Inspection Tool
  34. Google Ads Developer Blog Summary for October 2021
  35. Never "Meta" Worse Company in My Life!
  36. The Google "Unannounced Updates" Buzz for October
  37. Search Analytics API Now Supports Discover, Google News, and Regex
  38. Manual Deep Linking No Longer Required for Google Ads App Campaigns
  39. Microsoft Advertising Partners with Shopify
  40. BigCommerce Merchants Can Now Sync Product Catalogs to Google
  41. Job Posting Structured Data Errors Report Changes in GSC
  42. Search Quality Raters Guidelines Updated
  43. The One True Google Competitor Over Next 10 Years?
  44. Get Faster Indexing with IndexNow
  45. Google Search Adds Continuous Scrolling on Mobile
  46. On ecommerce pages, should the product name be put into headline tags?
  47. How can I prevent Google from showing specific content in my search result description snippet?
  48. Search On '21 Reveals New Features, More Details About MUM
  49. New Budget Report in Google Ads
  50. Mysterious Google Search Ranking Algorithm Update?
  51. Google Ads Developer Blog Summary for September 2021
  52. Google Adds Some Data, Drops Some Data In Search Terms Report
  53. Unique Product Identifiers Now Required on Free Merchant Listings
  54. New Ecommerce SEO Guide Documentation
  55. Google Reveals How YouTube Recommends Videos
  56. Lighthouse 8.4 Upgrades LCD, FID, PageSpeed Insights
  57. Page Experience Tutorial - Improving First Input Delay
  58. Google Expands 'About This Advertiser' Initiative
  59. Is shared hosting ok?
  60. How long should it take for a site to get re-crawled and re-ranked after cleaning out low quality pages?
  61. What's the best way to redirect a short domain name to a longer one without having duplicate content issues?
  62. Titlepocalypse Update
  63. The SEO Impact of WordPress Themes
  64. Google Shows How to Optimize for Discover's Follow Feature
  65. Which page title is Google using for ranking, my original or their autogenerated one?
  66. GSC Permanently Loses Performance Report Data for August 23rd and 24th
  67. Google Ads Developer Blog Summary for August 2021
  68. Google Publishes Video on Getting a "Great" Page Experience
  69. Reporting Channel for Indexing Bugs in the US Now Available in GSC
  70. Titlepocalypse! Google Updates How They Generate Web Page Titles
  71. Google Removes Safe Browsing and Ad Experience Widgets from Page Experience Report
  72. Behind the Curtains of Google Search Console Insights
  73. Large Images in Discover Improve CTR and Increase Traffic
  74. 15 Tips for Getting the Most Out of Google Trends
  75. Why are most of my site's pages missing in a Google site query?
  76. Will changing an IP address or DNS cause us to lose our first page rankings?
  77. What's the best type of website for SEO optimization purposes?
  78. Why your GMB listing might be filtered out of Google Maps
  79. CWVs More Than "just" A Tiebreaker
  80. Google Publishes Copyright Guidelines Video
  81. Google Ads Developer Blog Summary for July 2021
  82. Multiple Instances of Fact Check Markup Not Allowed
  83. How to Succeed With Google Posts: Case Study
  84. Facebook Expanding Access to AR Try On
  85. Facebook Pay Extends Availability to Streamline Checkout on Your Site
  86. Microsoft Advertising Now Offering Video Extensions
  87. Multimedia Ads Now Available on Microsoft Advertising
  88. Microsoft Ads Expands Verticals For Dynamic Remarketing
  89. Link Spam Update Rolling Out Until Aug 10th
  90. Showcase Product Promotions Across More Surfaces during Seasonal Shopping Moments
  91. GSC Links AMP Debugging to AMP Page Experience Guide
  92. AdSense Releases Faster New Embed Code
  93. Google Graphs & Explains Search Traffic Drops
  94. Ad Policy Violators: Three Strikes, Yer Out!
  95. Google Announces New Privacy Sandbox Timeline
  96. Google's Search Rankings Explained
  97. How long should a 301 redirect be kept in place?
  98. July 2021 Core Update
  99. How can product schema be added to a page when the price of the product is variable?
  100. Are Local Services Ads a good deal for service type businesses?
  101. Are reciprocal links OK if they are relevant and useful?
  102. Here's How Long It Takes to Get New Content Indexed
  103. Core, Page Experience, & Spam Updates All Rolled-out in June
  104. New Guidance - Redirects, HTTP Status Codes, Network Issues, & DNS Errors
  105. WordPress 5.8 adds WebP Support
  106. Facebook's Publishes Ad Review Process Guidelines
  107. Google Ads Developer Blog Summary for June 2021
  108. AdSense Site Approvals Video Tutorial Series
  109. New Tutorial Workflow Shows SMB's How to Advertise on YouTube
  110. Google Expands GMB Profile Editing & Adds Pointy for FREE
  111. Create A Web Story in 5 Steps in 5 Minutes
  112. You Can Now Edit Robots.txt in Shopify
  113. RSS-Powered Follow Button Being Tested in Chrome Canary
  114. Sunsetting the Generic Rich Results Search Appearance on GSC
  115. Google Updates GSC Help Docs For Robots.txt & Structured Data
  116. Google Limits FAQ Rich Results to Two Max Per Snippet
  117. PageSpeed Insights Showing More Field Data
  118. Lighthouse 8.0 to be Released With Chrome 93 in August
  119. Google Adds Negative Match Option to RegEx Filter
  120. Google Launches Search Console Insights
  121. Google Pauses FLoC & Extends Third Party Cookie Support Until Late 2023
  122. Yelp Releases New Yelp for Business Features
  123. Google Ads Developer Blog Summary for May 2021
  124. May 7th Digest - John Mueller's Hangouts - Search Central Office Hours
  125. May14th Digest - John Mueller's Hangouts - Search Central Office Hours
  126. May21st Digest - John Mueller's Hangouts - Search Central Office Hours
  127. May 28th Digest - John Mueller's Hangouts - Search Central Office Hours
  128. Project Starline Brings The WOW Factor to Video Conferencing
  129. MUM's The Word On Search
  130. Breakthrough in Conversation Technology - LaMDA
  131. Google Reveals Four Pillars of User Experience
  132. Google Wants Everyone to Just Get FLoC'ed!
  133. Google I/O Showcases Data-Hungry Apps & Long Overdue Privacy Controls for Android 12
  134. 17 Pro-Tips You Need to Know About Core Web Vitals Going LIVE
  135. Facebook Rolling Out New Ad Measurement Protocols
  136. Indexing Issues Can Now Be Reported to Google
  137. Google Ads Developer Blog Summary for April 2021
  138. Google Discover Nixes Satire
  139. The Only Reasons Google Will Remove a Page
  140. Algorithm Update - Google Product Reviews
  141. Google Updates Cumulative Layout Shift Scoring
  142. Page Experience Algorithm Launching Mid-June
  143. Google Is Going All-IN on Web Stories
  144. April 23rd Digest - John Mueller's Hangouts - Search Central Office Hours
  145. April 16th Digest - John Mueller's Hangouts - Search Central Office Hours
  146. April 9th Digest - John Mueller's Hangouts - Search Central Office Hours
  147. April 1st Digest - John Mueller's Hangouts - Search Central Office Hours
  148. March 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  149. March 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  150. March 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  151. March 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  152. WordPress Elementor Vulnerability
  153. Google Ads Developer Blog Summary for March 2021
  154. Static Headlines Now Available for Dynamic Search Ads
  155. Bing URL Submission Plugin for WordPress
  156. Bing Upgrades Search to Include Visually Rich Imagery
  157. Sketchy One Star "Fake" Review Ratings Win in Court
  158. New GMB Review Management Tool
  159. Check your Business Profile Performance in GMB
  160. Best Practices For Videos
  161. Mueller on Image Optimization
  162. How To Get Your Products Into Search
  163. HTTP/2 Magically Improves Core Web Vital Scores
  164. Core Web Vitals: How Prepared Are Leading Industries Today?
  165. Google Ads Developer Blog Summary for February 2021
  166. Facebook Breaks the News in Australia to Prove a Point
  167. Facebook Knew for Years Ad Reach Estimates Were Based on 'Wrong Data' But Blocked Fixes Over Revenue Impact
  168. Facebook Puff Piece Stirs Controversy For NYTimes Writer
  169. GMB Auto Populating Services
  170. GMB Messaging Rolling Out For Desktop
  171. Years in Business Feature Added to GMB
  172. GSC Changes To Web Story Performance Report
  173. Search Console Discover Report Adds Chrome Data
  174. Updated Metric Boundaries for Core Web Vitals
  175. Use 503 To Avoid Losing Rankings While in Social Statement Mode
  176. Official Google Video On Duplicate Content
  177. New Manual Action Penalties for Google News and Discover Policy Violations
  178. Google Expands Phrase Match To Include Broad Match Modifier Traffic
  179. Google Launches Passage Ranking
  180. Google Announces Price Enforcements for Merchants
  181. February 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  182. February 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  183. February 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  184. February 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  185. WebSite Cleanup Tips for a faster, better-indexed site
  186. How to relocate a GMB attorney listing
  187. Tips for getting listed in People Also Ask
  188. Does using the disavow tool indicate to Google that a site might be shady?
  189. What, exactly, is Core Web Vitals?
  190. DuckDuckGo Hits 100 Million Searches Per Day -- Updates Privacy Protections
  191. GMB Updates Flag Review Options
  192. Google to Invite Advertisers to Test Alternative to 3rd Party Cookies
  193. URL Removal Tool in GSC Doesn't Actually Remove Pages
  194. Price Drop Added to Google Rich Results
  195. Google to Stop Collecting Ad ID's To Avoid Pop Up Warning in iOS Apps
  196. Google Notifies Site Owners About New HTTP/2 Protocol Crawling
  197. Google Wants Web Stories, not Web Teasers
  198. Google Threatens to Leave Australia
  199. WordPress Launches New Website Building Service
  200. High-severity Vulnerability in WordPress Plugin Contact Form
  201. Facebook Moving UK Users to US Privacy Terms & Conditions
  202. Facebook Attacks Apple's Plan to Give Users a Privacy Choice
  203. Twitter Relaunching Verified Accounts
  204. Update on the Structured Data Testing Tool
  205. Noindexed Pages Can Impact Core Web Vitals
  206. Google Placing UK Users Under U.S. Jurisdiction
  207. Why Ad Heavy Pages Might Still Rank Well in the SERP
  208. Copied Content is Sometimes More Relevant
  209. Request Indexing Tool Reenabled in GSC
  210. Google Rolls Out Dec 2020 Core Algorithm Update
  211. Top Google Searches for 2020
  212. An Important Message from The Founder of Planet Ocean / SEN
  213. Would owning a new top level domain (TLD) with keywords provide a ranking advantage?
  214. Are keyword heavy titles a problem?
  215. Free Online Video Converter Tools
  216. Editorial: Subscribe With Google / The Google News Initiative
  217. Google for Jobs is LIVE & Based on Schema Markup
  218. Google Launches 'Ad Experience Report Tool' in their Fight Against "Bad" Ads
  219. Google Launches Free 'Website' for GMB Participants
  220. AdWords Expands Language Options for Structured Snippets Globally
  221. Need to Know Details of 'Ads Added by AdWords'
  222. SEO for Voice Search: Digital Assistants
  223. SEN Celebrates 20 Years!
  224. OMG! Here Comes A Whole New Can Of Black-Hat Whoopass!
  225. Why is America so polarized?'s the Echo Chamber!
  226. A Virtual Paradi$e of Low Hanging Fruit
  227. Search Engine Book - Chapter Eleven
  228. Search Engine Book - Chapter Ten
  229. Search Engine Book - Chapter Nine
  230. Search Engine Book - Chapter Eight
  231. Search Engine Book - Chapter Seven
  232. Search Engine Book - Chapter Six
  233. Search Engine Book - Chapter Five
  234. Search Engine Book - Chapter Four
  235. Search Engine Book - Chapter Three
  236. Search Engine Book - Chapter Two
  237. Search Engine Book - Chapter One
  238. How to track customers without hurting your Local Listings in Google
  239. Once They Find Your Page How Do You Get Them to Take Action?! Common Mistakes Marketers Make.
  240. Once They Find Your Page How Do You Get Them to Take Action?
  241. The Missing Link To Writing Effective Ad Copy
  242. The Missing Link To Writing Effective Ad Copy
  243. How to Easily Analyze your Competition in Seconds Using the Site Strength Indicator Tool
  244. The 'Local Search' Gold Rush Begins
  245. The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb!
  246. Google's Local Business Center
  247. Advanced SEO Tutorials
  248. Essential Title Tag Strategies for Top Ranking Pages in 2009
  249. Entrepreneurial Thoughts on the so-called Financial Meltdown
  250. 7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
  251. 9 Critical Steps to Evaluating Incoming Link Quality
  252. Proof Positive that Run-of-Site 'Paid' Links are BAD for your Website!
  253. How to Use Flash in Top Ranking Pages
  254. Your 4 Week Step-by-Step Link Building Task Planner
  255. Wikia Search Launch
  256. The Ultimate Link Building Quick-Start Guide, Part II
  257. How to Legally and Instantly Download All of Your Competitor's Top-Secret PPC Keywords!!!
  258. How to Leverage Your Company's Most Powerful Asset
  259. How to Automatically Build an AdWords Campaign
  260. How to Craft a Money Making Home Page
  261. There are Some Lists You Just Don't Want to be On
  262. "The Most Effective, Yet Overlooked, Marketing Strategy on the Internet"
  263. Are you ignoring 350,000 potential customers?
  264. Check your Popularity!
  265. Guide to Infoseek's ESP Search Engine
  266. How to get your pages to "Stick" in Excite
  267. The Best Kept Secret on the Internet?
  268. Making Money the Easy Way
  269. The Best Way to Sell Products or Services On The Internet
  270. Mining "Gold" from your "Back-End" Market
  271. Creating Web Sites that Load Fast & Sell
  272. Once they find your page how do you get them to take action?