Stephen Mahaney's Articles

Stephen Mahaney

CEO & Founder of Planet Ocean
Washington State / Hawaii

Stephen Mahaney founded Planet Ocean in 1990, published 'The UnFair Advantage Book on Winning The Search Engine Wars' in 1996 (the Web's *original* $97 eBook) and established longest running membership-based publication site on the Internet--in 1997.

Today he splits his time between Kona, Hawaii and the Olympic Peninsula of Washington State.

Articles by Stephen Mahaney

  1. And the Award for 'Lame Advice of the Year' goes to...
  2. Lead Generation Sites Report Problems with Performance Max, and then...
  3. 5 Great Keyword Discovery Tools You Can Use for FREE
  4. Be Careful That AdBlockers Aren't Blocking Your Images
  5. Google's Launches Helpful Content Update
  6. Never Give Up!
  7. John Mueller Tells Us What He Really Thinks
  8. Google Updates Quality Rater Guidelines
  9. Google's Data Grab Masquerading as Minority Empowerment
  10. Google is Picking Winners & Congress has Noticed
  11. Startpage – Google Results Without Google's Crap!
  12. Finally! A Secure, Encrypted Email Provider That Doesn't Exploit It's Users
  13. If You Aren't Using a VPN, Maybe You Should Be
  14. Local Search Update in March Corrects "Vicinity" Update
  15. Never Mind Market Research, Just Pay Attention & Follow The Leader
  16. It's Time to Focus Your Efforts on Collecting First Party Data
  17. When Alt-Text is a Story in The NYTimes, THAT's Your Wake-Up Call
  18. Be Careful Your "Stop Lines" Aren't Crippling Your Conversions
  19. 25 Years of SEN & Counting
  20. Beware the Graphic Artist!
  21. Rare Penalty Limbo Can Last Several Years
  22. November Core Update 2021
  23. Google Ads Developer Blog Summary for November 2021
  24. Google says 'NeverMind' to Mobile-Indexing Deadline
  25. Google Officially Says Mixed Reviews Are More Trustworthy
  26. Google Logo Structured Data Changes
  27. Why do my pages keep falling in and out of Google's index?
  28. Can Googlebot crawl speed be controlled to avoid server overload?
  29. GMB becomes GBP
  30. High Profile Sites Slamming the Brakes on AMP Pages
  31. WordPress Sites At Risk Due to Plugin Vulnerability
  32. Do bold tags help SEO?
  33. Bonus Bytes from John Mueller
  34. Official Googlebot IP Addresses Now Available In JSON File
  35. Page Experience Algorithm Coming To Desktop
  36. How Key Moments Work In Videos In Search
  37. Place Videos on Dedicated Pages For Maximum Exposure
  38. MS Advertising Introduces Microsoft Clarity Insights
  39. UPI Limited Enforcement in Google Merchant Center
  40. Help Documentation Changes for October
  41. Google Aligns Search Console Testing Tools with URL Inspection Tool
  42. Google Ads Developer Blog Summary for October 2021
  43. Never "Meta" Worse Company in My Life!
  44. The Google "Unannounced Updates" Buzz for October
  45. Search Analytics API Now Supports Discover, Google News, and Regex
  46. Manual Deep Linking No Longer Required for Google Ads App Campaigns
  47. Microsoft Advertising Partners with Shopify
  48. BigCommerce Merchants Can Now Sync Product Catalogs to Google
  49. Job Posting Structured Data Errors Report Changes in GSC
  50. Search Quality Raters Guidelines Updated
  51. The One True Google Competitor Over Next 10 Years?
  52. Get Faster Indexing with IndexNow
  53. Google Search Adds Continuous Scrolling on Mobile
  54. On ecommerce pages, should the product name be put into headline tags?
  55. How can I prevent Google from showing specific content in my search result description snippet?
  56. Search On '21 Reveals New Features, More Details About MUM
  57. New Budget Report in Google Ads
  58. Mysterious Google Search Ranking Algorithm Update?
  59. Google Ads Developer Blog Summary for September 2021
  60. Google Adds Some Data, Drops Some Data In Search Terms Report
  61. Unique Product Identifiers Now Required on Free Merchant Listings
  62. New Ecommerce SEO Guide Documentation
  63. Google Reveals How YouTube Recommends Videos
  64. Lighthouse 8.4 Upgrades LCD, FID, PageSpeed Insights
  65. Page Experience Tutorial - Improving First Input Delay
  66. Google Expands 'About This Advertiser' Initiative
  67. Is shared hosting ok?
  68. How long should it take for a site to get re-crawled and re-ranked after cleaning out low quality pages?
  69. What's the best way to redirect a short domain name to a longer one without having duplicate content issues?
  70. Titlepocalypse Update
  71. The SEO Impact of WordPress Themes
  72. Google Shows How to Optimize for Discover's Follow Feature
  73. Which page title is Google using for ranking, my original or their autogenerated one?
  74. GSC Permanently Loses Performance Report Data for August 23rd and 24th
  75. Google Ads Developer Blog Summary for August 2021
  76. Google Publishes Video on Getting a "Great" Page Experience
  77. Reporting Channel for Indexing Bugs in the US Now Available in GSC
  78. Titlepocalypse! Google Updates How They Generate Web Page Titles
  79. Google Removes Safe Browsing and Ad Experience Widgets from Page Experience Report
  80. Behind the Curtains of Google Search Console Insights
  81. Large Images in Discover Improve CTR and Increase Traffic
  82. 15 Tips for Getting the Most Out of Google Trends
  83. Why are most of my site's pages missing in a Google site query?
  84. Will changing an IP address or DNS cause us to lose our first page rankings?
  85. What's the best type of website for SEO optimization purposes?
  86. Why your GMB listing might be filtered out of Google Maps
  87. CWVs More Than "just" A Tiebreaker
  88. Google Publishes Copyright Guidelines Video
  89. Google Ads Developer Blog Summary for July 2021
  90. Multiple Instances of Fact Check Markup Not Allowed
  91. How to Succeed With Google Posts: Case Study
  92. Facebook Expanding Access to AR Try On
  93. Facebook Pay Extends Availability to Streamline Checkout on Your Site
  94. Microsoft Advertising Now Offering Video Extensions
  95. Multimedia Ads Now Available on Microsoft Advertising
  96. Microsoft Ads Expands Verticals For Dynamic Remarketing
  97. Link Spam Update Rolling Out Until Aug 10th
  98. Showcase Product Promotions Across More Surfaces during Seasonal Shopping Moments
  99. GSC Links AMP Debugging to AMP Page Experience Guide
  100. AdSense Releases Faster New Embed Code
  101. Google Graphs & Explains Search Traffic Drops
  102. Ad Policy Violators: Three Strikes, Yer Out!
  103. Google Announces New Privacy Sandbox Timeline
  104. Google's Search Rankings Explained
  105. How long should a 301 redirect be kept in place?
  106. July 2021 Core Update
  107. How can product schema be added to a page when the price of the product is variable?
  108. Are Local Services Ads a good deal for service type businesses?
  109. Are reciprocal links OK if they are relevant and useful?
  110. Here's How Long It Takes to Get New Content Indexed
  111. Core, Page Experience, & Spam Updates All Rolled-out in June
  112. New Guidance - Redirects, HTTP Status Codes, Network Issues, & DNS Errors
  113. WordPress 5.8 adds WebP Support
  114. Facebook's Publishes Ad Review Process Guidelines
  115. Google Ads Developer Blog Summary for June 2021
  116. AdSense Site Approvals Video Tutorial Series
  117. New Tutorial Workflow Shows SMB's How to Advertise on YouTube
  118. Google Expands GMB Profile Editing & Adds Pointy for FREE
  119. Create A Web Story in 5 Steps in 5 Minutes
  120. You Can Now Edit Robots.txt in Shopify
  121. RSS-Powered Follow Button Being Tested in Chrome Canary
  122. Sunsetting the Generic Rich Results Search Appearance on GSC
  123. Google Updates GSC Help Docs For Robots.txt & Structured Data
  124. Google Limits FAQ Rich Results to Two Max Per Snippet
  125. PageSpeed Insights Showing More Field Data
  126. Lighthouse 8.0 to be Released With Chrome 93 in August
  127. Google Adds Negative Match Option to RegEx Filter
  128. Google Launches Search Console Insights
  129. Google Pauses FLoC & Extends Third Party Cookie Support Until Late 2023
  130. Yelp Releases New Yelp for Business Features
  131. Google Ads Developer Blog Summary for May 2021
  132. May 7th Digest - John Mueller's Hangouts - Search Central Office Hours
  133. May14th Digest - John Mueller's Hangouts - Search Central Office Hours
  134. May21st Digest - John Mueller's Hangouts - Search Central Office Hours
  135. May 28th Digest - John Mueller's Hangouts - Search Central Office Hours
  136. Project Starline Brings The WOW Factor to Video Conferencing
  137. MUM's The Word On Search
  138. Breakthrough in Conversation Technology - LaMDA
  139. Google Reveals Four Pillars of User Experience
  140. Google Wants Everyone to Just Get FLoC'ed!
  141. Google I/O Showcases Data-Hungry Apps & Long Overdue Privacy Controls for Android 12
  142. 17 Pro-Tips You Need to Know About Core Web Vitals Going LIVE
  143. Facebook Rolling Out New Ad Measurement Protocols
  144. Indexing Issues Can Now Be Reported to Google
  145. Google Ads Developer Blog Summary for April 2021
  146. Google Discover Nixes Satire
  147. The Only Reasons Google Will Remove a Page
  148. Algorithm Update - Google Product Reviews
  149. Google Updates Cumulative Layout Shift Scoring
  150. Page Experience Algorithm Launching Mid-June
  151. Google Is Going All-IN on Web Stories
  152. April 23rd Digest - John Mueller's Hangouts - Search Central Office Hours
  153. April 16th Digest - John Mueller's Hangouts - Search Central Office Hours
  154. April 9th Digest - John Mueller's Hangouts - Search Central Office Hours
  155. April 1st Digest - John Mueller's Hangouts - Search Central Office Hours
  156. March 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  157. March 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  158. March 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  159. March 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  160. WordPress Elementor Vulnerability
  161. Google Ads Developer Blog Summary for March 2021
  162. Static Headlines Now Available for Dynamic Search Ads
  163. Bing URL Submission Plugin for WordPress
  164. Bing Upgrades Search to Include Visually Rich Imagery
  165. Sketchy One Star "Fake" Review Ratings Win in Court
  166. New GMB Review Management Tool
  167. Check your Business Profile Performance in GMB
  168. Best Practices For Videos
  169. Mueller on Image Optimization
  170. How To Get Your Products Into Search
  171. HTTP/2 Magically Improves Core Web Vital Scores
  172. Core Web Vitals: How Prepared Are Leading Industries Today?
  173. Google Ads Developer Blog Summary for February 2021
  174. Facebook Breaks the News in Australia to Prove a Point
  175. Facebook Knew for Years Ad Reach Estimates Were Based on 'Wrong Data' But Blocked Fixes Over Revenue Impact
  176. Facebook Puff Piece Stirs Controversy For NYTimes Writer
  177. GMB Auto Populating Services
  178. GMB Messaging Rolling Out For Desktop
  179. Years in Business Feature Added to GMB
  180. GSC Changes To Web Story Performance Report
  181. Search Console Discover Report Adds Chrome Data
  182. Updated Metric Boundaries for Core Web Vitals
  183. Use 503 To Avoid Losing Rankings While in Social Statement Mode
  184. Official Google Video On Duplicate Content
  185. New Manual Action Penalties for Google News and Discover Policy Violations
  186. Google Expands Phrase Match To Include Broad Match Modifier Traffic
  187. Google Launches Passage Ranking
  188. Google Announces Price Enforcements for Merchants
  189. February 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  190. February 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  191. February 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  192. February 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  193. WebSite Cleanup Tips for a faster, better-indexed site
  194. How to relocate a GMB attorney listing
  195. Tips for getting listed in People Also Ask
  196. Does using the disavow tool indicate to Google that a site might be shady?
  197. What, exactly, is Core Web Vitals?
  198. DuckDuckGo Hits 100 Million Searches Per Day -- Updates Privacy Protections
  199. GMB Updates Flag Review Options
  200. Google to Invite Advertisers to Test Alternative to 3rd Party Cookies
  201. URL Removal Tool in GSC Doesn't Actually Remove Pages
  202. Price Drop Added to Google Rich Results
  203. Google to Stop Collecting Ad ID's To Avoid Pop Up Warning in iOS Apps
  204. Google Notifies Site Owners About New HTTP/2 Protocol Crawling
  205. Google Wants Web Stories, not Web Teasers
  206. Google Threatens to Leave Australia
  207. WordPress Launches New Website Building Service
  208. High-severity Vulnerability in WordPress Plugin Contact Form
  209. Facebook Moving UK Users to US Privacy Terms & Conditions
  210. Facebook Attacks Apple's Plan to Give Users a Privacy Choice
  211. Twitter Relaunching Verified Accounts
  212. Update on the Structured Data Testing Tool
  213. Noindexed Pages Can Impact Core Web Vitals
  214. Google Placing UK Users Under U.S. Jurisdiction
  215. Why Ad Heavy Pages Might Still Rank Well in the SERP
  216. Copied Content is Sometimes More Relevant
  217. Request Indexing Tool Reenabled in GSC
  218. Google Rolls Out Dec 2020 Core Algorithm Update
  219. Top Google Searches for 2020
  220. An Important Message from The Founder of Planet Ocean / SEN
  221. Would owning a new top level domain (TLD) with keywords provide a ranking advantage?
  222. Are keyword heavy titles a problem?
  223. Free Online Video Converter Tools
  224. Editorial: Subscribe With Google / The Google News Initiative
  225. Google for Jobs is LIVE & Based on Schema Markup
  226. Google Launches 'Ad Experience Report Tool' in their Fight Against "Bad" Ads
  227. Google Launches Free 'Website' for GMB Participants
  228. AdWords Expands Language Options for Structured Snippets Globally
  229. Need to Know Details of 'Ads Added by AdWords'
  230. SEO for Voice Search: Digital Assistants
  231. SEN Celebrates 20 Years!
  232. OMG! Here Comes A Whole New Can Of Black-Hat Whoopass!
  233. Why is America so polarized?'s the Echo Chamber!
  234. A Virtual Paradi$e of Low Hanging Fruit
  235. Search Engine Book - Chapter Eleven
  236. Search Engine Book - Chapter Ten
  237. Search Engine Book - Chapter Nine
  238. Search Engine Book - Chapter Eight
  239. Search Engine Book - Chapter Seven
  240. Search Engine Book - Chapter Six
  241. Search Engine Book - Chapter Five
  242. Search Engine Book - Chapter Four
  243. Search Engine Book - Chapter Three
  244. Search Engine Book - Chapter Two
  245. Search Engine Book - Chapter One
  246. How to track customers without hurting your Local Listings in Google
  247. Once They Find Your Page How Do You Get Them to Take Action?! Common Mistakes Marketers Make.
  248. Once They Find Your Page How Do You Get Them to Take Action?
  249. The Missing Link To Writing Effective Ad Copy
  250. The Missing Link To Writing Effective Ad Copy
  251. How to Easily Analyze your Competition in Seconds Using the Site Strength Indicator Tool
  252. The 'Local Search' Gold Rush Begins
  253. The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb!
  254. Google's Local Business Center
  255. Advanced SEO Tutorials
  256. Essential Title Tag Strategies for Top Ranking Pages in 2009
  257. Entrepreneurial Thoughts on the so-called Financial Meltdown
  258. 7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
  259. 9 Critical Steps to Evaluating Incoming Link Quality
  260. Proof Positive that Run-of-Site 'Paid' Links are BAD for your Website!
  261. How to Use Flash in Top Ranking Pages
  262. Your 4 Week Step-by-Step Link Building Task Planner
  263. Wikia Search Launch
  264. The Ultimate Link Building Quick-Start Guide, Part II
  265. How to Legally and Instantly Download All of Your Competitor's Top-Secret PPC Keywords!!!
  266. How to Leverage Your Company's Most Powerful Asset
  267. How to Automatically Build an AdWords Campaign
  268. How to Craft a Money Making Home Page
  269. There are Some Lists You Just Don't Want to be On
  270. "The Most Effective, Yet Overlooked, Marketing Strategy on the Internet"
  271. Are you ignoring 350,000 potential customers?
  272. Check your Popularity!
  273. Guide to Infoseek's ESP Search Engine
  274. How to get your pages to "Stick" in Excite
  275. The Best Kept Secret on the Internet?
  276. Making Money the Easy Way
  277. The Best Way to Sell Products or Services On The Internet
  278. Mining "Gold" from your "Back-End" Market
  279. Creating Web Sites that Load Fast & Sell
  280. Once they find your page how do you get them to take action?