Stephen Mahaney's Articles

Stephen Mahaney

CEO & Founder of Planet Ocean
Washington State / Hawaii

Stephen Mahaney founded Planet Ocean in 1990, published 'The UnFair Advantage Book on Winning The Search Engine Wars' in 1996 (the Web's *original* $97 eBook) and established longest running membership-based publication site on the Internet--in 1997.

Today he splits his time between Kona, Hawaii and the Olympic Peninsula of Washington State.

Articles by Stephen Mahaney

  1. Search On '21 Reveals New Features, More Details About MUM
  2. New Budget Report in Google Ads
  3. Mysterious Google Search Ranking Algorithm Update?
  4. Google Ads Developer Blog Summary for September 2021
  5. Google Adds Some Data, Drops Some Data In Search Terms Report
  6. Unique Product Identifiers Now Required on Free Merchant Listings
  7. New Ecommerce SEO Guide Documentation
  8. Google Reveals How YouTube Recommends Videos
  9. Lighthouse 8.4 Upgrades LCD, FID, PageSpeed Insights
  10. Page Experience Tutorial - Improving First Input Delay
  11. Google Expands 'About This Advertiser' Initiative
  12. Is shared hosting ok?
  13. How long should it take for a site to get re-crawled and re-ranked after cleaning out low quality pages?
  14. What's the best way to redirect a short domain name to a longer one without having duplicate content issues?
  15. Titlepocalypse Update
  16. The SEO Impact of WordPress Themes
  17. Google Shows How to Optimize for Discover's Follow Feature
  18. Which page title is Google using for ranking, my original or their autogenerated one?
  19. GSC Permanently Loses Performance Report Data for August 23rd and 24th
  20. Google Ads Developer Blog Summary for August 2021
  21. Google Publishes Video on Getting a "Great" Page Experience
  22. Reporting Channel for Indexing Bugs in the US Now Available in GSC
  23. Titlepocalypse! Google Updates How They Generate Web Page Titles
  24. Google Removes Safe Browsing and Ad Experience Widgets from Page Experience Report
  25. Behind the Curtains of Google Search Console Insights
  26. Large Images in Discover Improve CTR and Increase Traffic
  27. 15 Tips for Getting the Most Out of Google Trends
  28. Why are most of my site's pages missing in a Google site query?
  29. Will changing an IP address or DNS cause us to lose our first page rankings?
  30. What's the best type of website for SEO optimization purposes?
  31. Why your GMB listing might be filtered out of Google Maps
  32. CWVs More Than "just" A Tiebreaker
  33. Google Publishes Copyright Guidelines Video
  34. Google Ads Developer Blog Summary for July 2021
  35. Multiple Instances of Fact Check Markup Not Allowed
  36. How to Succeed With Google Posts: Case Study
  37. Facebook Expanding Access to AR Try On
  38. Facebook Pay Extends Availability to Streamline Checkout on Your Site
  39. Microsoft Advertising Now Offering Video Extensions
  40. Multimedia Ads Now Available on Microsoft Advertising
  41. Microsoft Ads Expands Verticals For Dynamic Remarketing
  42. Link Spam Update Rolling Out Until Aug 10th
  43. Showcase Product Promotions Across More Surfaces during Seasonal Shopping Moments
  44. GSC Links AMP Debugging to AMP Page Experience Guide
  45. AdSense Releases Faster New Embed Code
  46. Google Graphs & Explains Search Traffic Drops
  47. Ad Policy Violators: Three Strikes, Yer Out!
  48. Google Announces New Privacy Sandbox Timeline
  49. Google's Search Rankings Explained
  50. How long should a 301 redirect be kept in place?
  51. July 2021 Core Update
  52. How can product schema be added to a page when the price of the product is variable?
  53. Are Local Services Ads a good deal for service type businesses?
  54. Are reciprocal links OK if they are relevant and useful?
  55. Here's How Long It Takes to Get New Content Indexed
  56. Core, Page Experience, & Spam Updates All Rolled-out in June
  57. New Guidance - Redirects, HTTP Status Codes, Network Issues, & DNS Errors
  58. WordPress 5.8 adds WebP Support
  59. Facebook's Publishes Ad Review Process Guidelines
  60. Google Ads Developer Blog Summary for June 2021
  61. AdSense Site Approvals Video Tutorial Series
  62. New Tutorial Workflow Shows SMB's How to Advertise on YouTube
  63. Google Expands GMB Profile Editing & Adds Pointy for FREE
  64. Create A Web Story in 5 Steps in 5 Minutes
  65. You Can Now Edit Robots.txt in Shopify
  66. RSS-Powered Follow Button Being Tested in Chrome Canary
  67. Sunsetting the Generic Rich Results Search Appearance on GSC
  68. Google Updates GSC Help Docs For Robots.txt & Structured Data
  69. Google Limits FAQ Rich Results to Two Max Per Snippet
  70. PageSpeed Insights Showing More Field Data
  71. Lighthouse 8.0 to be Released With Chrome 93 in August
  72. Google Adds Negative Match Option to RegEx Filter
  73. Google Launches Search Console Insights
  74. Google Pauses FLoC & Extends Third Party Cookie Support Until Late 2023
  75. Yelp Releases New Yelp for Business Features
  76. Google Ads Developer Blog Summary for May 2021
  77. May 7th Digest - John Mueller's Hangouts - Search Central Office Hours
  78. May14th Digest - John Mueller's Hangouts - Search Central Office Hours
  79. May21st Digest - John Mueller's Hangouts - Search Central Office Hours
  80. May 28th Digest - John Mueller's Hangouts - Search Central Office Hours
  81. Project Starline Brings The WOW Factor to Video Conferencing
  82. MUM's The Word On Search
  83. Breakthrough in Conversation Technology - LaMDA
  84. Google Reveals Four Pillars of User Experience
  85. Google Wants Everyone to Just Get FLoC'ed!
  86. Google I/O Showcases Data-Hungry Apps & Long Overdue Privacy Controls for Android 12
  87. 17 Pro-Tips You Need to Know About Core Web Vitals Going LIVE
  88. Facebook Rolling Out New Ad Measurement Protocols
  89. Indexing Issues Can Now Be Reported to Google
  90. Google Ads Developer Blog Summary for April 2021
  91. Google Discover Nixes Satire
  92. The Only Reasons Google Will Remove a Page
  93. Algorithm Update - Google Product Reviews
  94. Google Updates Cumulative Layout Shift Scoring
  95. Page Experience Algorithm Launching Mid-June
  96. Google Is Going All-IN on Web Stories
  97. April 23rd Digest - John Mueller's Hangouts - Search Central Office Hours
  98. April 16th Digest - John Mueller's Hangouts - Search Central Office Hours
  99. April 9th Digest - John Mueller's Hangouts - Search Central Office Hours
  100. April 1st Digest - John Mueller's Hangouts - Search Central Office Hours
  101. March 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  102. March 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  103. March 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  104. March 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  105. WordPress Elementor Vulnerability
  106. Google Ads Developer Blog Summary for March 2021
  107. Static Headlines Now Available for Dynamic Search Ads
  108. Bing URL Submission Plugin for WordPress
  109. Bing Upgrades Search to Include Visually Rich Imagery
  110. Sketchy One Star "Fake" Review Ratings Win in Court
  111. New GMB Review Management Tool
  112. Check your Business Profile Performance in GMB
  113. Best Practices For Videos
  114. Mueller on Image Optimization
  115. How To Get Your Products Into Search
  116. HTTP/2 Magically Improves Core Web Vital Scores
  117. Core Web Vitals: How Prepared Are Leading Industries Today?
  118. Google Ads Developer Blog Summary for February 2021
  119. Facebook Breaks the News in Australia to Prove a Point
  120. Facebook Knew for Years Ad Reach Estimates Were Based on 'Wrong Data' But Blocked Fixes Over Revenue Impact
  121. Facebook Puff Piece Stirs Controversy For NYTimes Writer
  122. GMB Auto Populating Services
  123. GMB Messaging Rolling Out For Desktop
  124. Years in Business Feature Added to GMB
  125. GSC Changes To Web Story Performance Report
  126. Search Console Discover Report Adds Chrome Data
  127. Updated Metric Boundaries for Core Web Vitals
  128. Use 503 To Avoid Losing Rankings While in Social Statement Mode
  129. Official Google Video On Duplicate Content
  130. New Manual Action Penalties for Google News and Discover Policy Violations
  131. Google Expands Phrase Match To Include Broad Match Modifier Traffic
  132. Google Launches Passage Ranking
  133. Google Announces Price Enforcements for Merchants
  134. February 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  135. February 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  136. February 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  137. February 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  138. WebSite Cleanup Tips for a faster, better-indexed site
  139. How to relocate a GMB attorney listing
  140. Tips for getting listed in People Also Ask
  141. Does using the disavow tool indicate to Google that a site might be shady?
  142. What, exactly, is Core Web Vitals?
  143. DuckDuckGo Hits 100 Million Searches Per Day -- Updates Privacy Protections
  144. GMB Updates Flag Review Options
  145. Google to Invite Advertisers to Test Alternative to 3rd Party Cookies
  146. URL Removal Tool in GSC Doesn't Actually Remove Pages
  147. Price Drop Added to Google Rich Results
  148. Google to Stop Collecting Ad ID's To Avoid Pop Up Warning in iOS Apps
  149. Google Notifies Site Owners About New HTTP/2 Protocol Crawling
  150. Google Wants Web Stories, not Web Teasers
  151. Google Threatens to Leave Australia
  152. WordPress Launches New Website Building Service
  153. High-severity Vulnerability in WordPress Plugin Contact Form
  154. Facebook Moving UK Users to US Privacy Terms & Conditions
  155. Facebook Attacks Apple's Plan to Give Users a Privacy Choice
  156. Twitter Relaunching Verified Accounts
  157. Update on the Structured Data Testing Tool
  158. Noindexed Pages Can Impact Core Web Vitals
  159. Google Placing UK Users Under U.S. Jurisdiction
  160. Why Ad Heavy Pages Might Still Rank Well in the SERP
  161. Copied Content is Sometimes More Relevant
  162. Request Indexing Tool Reenabled in GSC
  163. Google Rolls Out Dec 2020 Core Algorithm Update
  164. Top Google Searches for 2020
  165. An Important Message from The Founder of Planet Ocean / SEN
  166. Would owning a new top level domain (TLD) with keywords provide a ranking advantage?
  167. Are keyword heavy titles a problem?
  168. Free Online Video Converter Tools
  169. Editorial: Subscribe With Google / The Google News Initiative
  170. Google for Jobs is LIVE & Based on Schema Markup
  171. Google Launches 'Ad Experience Report Tool' in their Fight Against "Bad" Ads
  172. Google Launches Free 'Website' for GMB Participants
  173. AdWords Expands Language Options for Structured Snippets Globally
  174. Need to Know Details of 'Ads Added by AdWords'
  175. SEO for Voice Search: Digital Assistants
  176. SEN Celebrates 20 Years!
  177. OMG! Here Comes A Whole New Can Of Black-Hat Whoopass!
  178. Why is America so polarized?'s the Echo Chamber!
  179. A Virtual Paradi$e of Low Hanging Fruit
  180. How to track customers without hurting your Local Listings in Google
  181. Once They Find Your Page How Do You Get Them to Take Action?! Common Mistakes Marketers Make.
  182. Once They Find Your Page How Do You Get Them to Take Action?
  183. The Missing Link To Writing Effective Ad Copy
  184. The Missing Link To Writing Effective Ad Copy
  185. How to Easily Analyze your Competition in Seconds Using the Site Strength Indicator Tool
  186. The 'Local Search' Gold Rush Begins
  187. The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb!
  188. Google's Local Business Center
  189. Advanced SEO Tutorials
  190. Essential Title Tag Strategies for Top Ranking Pages in 2009
  191. Entrepreneurial Thoughts on the so-called Financial Meltdown
  192. 7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
  193. 9 Critical Steps to Evaluating Incoming Link Quality
  194. Proof Positive that Run-of-Site 'Paid' Links are BAD for your Website!
  195. How to Use Flash in Top Ranking Pages
  196. Your 4 Week Step-by-Step Link Building Task Planner
  197. Wikia Search Launch
  198. The Ultimate Link Building Quick-Start Guide, Part II
  199. How to Legally and Instantly Download All of Your Competitor's Top-Secret PPC Keywords!!!
  200. How to Leverage Your Company's Most Powerful Asset
  201. How to Automatically Build an AdWords Campaign
  202. How to Craft a Money Making Home Page
  203. There are Some Lists You Just Don't Want to be On
  204. "The Most Effective, Yet Overlooked, Marketing Strategy on the Internet"
  205. Are you ignoring 350,000 potential customers?
  206. Check your Popularity!
  207. Guide to Infoseek's ESP Search Engine
  208. How to get your pages to "Stick" in Excite
  209. The Best Kept Secret on the Internet?
  210. Making Money the Easy Way
  211. The Best Way to Sell Products or Services On The Internet
  212. Mining "Gold" from your "Back-End" Market
  213. Creating Web Sites that Load Fast & Sell
  214. Once they find your page how do you get them to take action?