Stephen Mahaney's Articles

Stephen Mahaney

CEO & Founder of Planet Ocean
Washington State / Hawaii

Stephen Mahaney founded Planet Ocean in 1990, published 'The UnFair Advantage Book on Winning The Search Engine Wars' in 1996 (the Web's *original* $97 eBook) and established longest running membership-based publication site on the Internet--in 1997.

Today he splits his time between Kona, Hawaii and the Olympic Peninsula of Washington State.

Articles by Stephen Mahaney

  1. Google Ads Developer Blog Summary for July 2021
  2. Multiple Instances of Fact Check Markup Not Allowed
  3. How to Succeed With Google Posts: Case Study
  4. Facebook Expanding Access to AR Try On
  5. Facebook Pay Extends Availability to Streamline Checkout on Your Site
  6. Microsoft Advertising Now Offering Video Extensions
  7. Multimedia Ads Now Available on Microsoft Advertising
  8. Is Your Business Sitting On A One Legged Stool?
  9. Microsoft Ads Expands Verticals For Dynamic Remarketing
  10. Link Spam Update Rolling Out Until Aug 10th
  11. Showcase Product Promotions Across More Surfaces during Seasonal Shopping Moments
  12. GSC Links AMP Debugging to AMP Page Experience Guide
  13. AdSense Releases Faster New Embed Code
  14. Google Graphs & Explains Search Traffic Drops
  15. Ad Policy Violators: Three Strikes, Yer Out!
  16. Google Announces New Privacy Sandbox Timeline
  17. Google's Search Rankings Explained
  18. How long should a 301 redirect be kept in place?
  19. July 2021 Core Update
  20. How can product schema be added to a page when the price of the product is variable?
  21. Are Local Services Ads a good deal for service type businesses?
  22. Are reciprocal links OK if they are relevant and useful?
  23. Here's How Long It Takes to Get New Content Indexed
  24. Core, Page Experience, & Spam Updates All Rolled-out in June
  25. New Guidance - Redirects, HTTP Status Codes, Network Issues, & DNS Errors
  26. WordPress 5.8 adds WebP Support
  27. Facebook's Publishes Ad Review Process Guidelines
  28. Google Ads Developer Blog Summary for June 2021
  29. Curated List of PPC Articles for July 2021
  30. AdSense Site Approvals Video Tutorial Series
  31. New Tutorial Workflow Shows SMB's How to Advertise on YouTube
  32. Google Expands GMB Profile Editing & Adds Pointy for FREE
  33. Create A Web Story in 5 Steps in 5 Minutes
  34. You Can Now Edit Robots.txt in Shopify
  35. RSS-Powered Follow Button Being Tested in Chrome Canary
  36. Sunsetting the Generic Rich Results Search Appearance on GSC
  37. Google Updates GSC Help Docs For Robots.txt & Structured Data
  38. Google Limits FAQ Rich Results to Two Max Per Snippet
  39. PageSpeed Insights Showing More Field Data
  40. Lighthouse 8.0 to be Released With Chrome 93 in August
  41. Google Adds Negative Match Option to RegEx Filter
  42. Google Launches Search Console Insights
  43. Google Pauses FLoC & Extends Third Party Cookie Support Until Late 2023
  44. Yelp Releases New Yelp for Business Features
  45. Google Ads Developer Blog Summary for May 2021
  46. May 7th Digest - John Mueller's Hangouts - Search Central Office Hours
  47. May14th Digest - John Mueller's Hangouts - Search Central Office Hours
  48. May21st Digest - John Mueller's Hangouts - Search Central Office Hours
  49. May 28th Digest - John Mueller's Hangouts - Search Central Office Hours
  50. Project Starline Brings The WOW Factor to Video Conferencing
  51. MUM's The Word On Search
  52. Breakthrough in Conversation Technology - LaMDA
  53. Google Reveals Four Pillars of User Experience
  54. Google Wants Everyone to Just Get FLoC'ed!
  55. Google I/O Showcases Data-Hungry Apps & Long Overdue Privacy Controls for Android 12
  56. 17 Pro-Tips You Need to Know About Core Web Vitals Going LIVE
  57. Facebook Rolling Out New Ad Measurement Protocols
  58. Indexing Issues Can Now Be Reported to Google
  59. Google Ads Developer Blog Summary for April 2021
  60. Google Discover Nixes Satire
  61. The Only Reasons Google Will Remove a Page
  62. Algorithm Update - Google Product Reviews
  63. Google Updates Cumulative Layout Shift Scoring
  64. Page Experience Algorithm Launching Mid-June
  65. Google Is Going All-IN on Web Stories
  66. April 23rd Digest - John Mueller's Hangouts - Search Central Office Hours
  67. April 16th Digest - John Mueller's Hangouts - Search Central Office Hours
  68. April 9th Digest - John Mueller's Hangouts - Search Central Office Hours
  69. April 1st Digest - John Mueller's Hangouts - Search Central Office Hours
  70. March 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  71. March 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  72. March 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  73. March 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  74. WordPress Elementor Vulnerability
  75. Google Ads Developer Blog Summary for March 2021
  76. Static Headlines Now Available for Dynamic Search Ads
  77. Bing URL Submission Plugin for WordPress
  78. Bing Upgrades Search to Include Visually Rich Imagery
  79. Sketchy One Star "Fake" Review Ratings Win in Court
  80. New GMB Review Management Tool
  81. Check your Business Profile Performance in GMB
  82. Best Practices For Videos
  83. Mueller on Image Optimization
  84. How To Get Your Products Into Search
  85. HTTP/2 Magically Improves Core Web Vital Scores
  86. Core Web Vitals: How Prepared Are Leading Industries Today?
  87. Google Ads Developer Blog Summary for February 2021
  88. Facebook Breaks the News in Australia to Prove a Point
  89. Facebook Knew for Years Ad Reach Estimates Were Based on 'Wrong Data' But Blocked Fixes Over Revenue Impact
  90. Facebook Puff Piece Stirs Controversy For NYTimes Writer
  91. GMB Auto Populating Services
  92. GMB Messaging Rolling Out For Desktop
  93. Years in Business Feature Added to GMB
  94. GSC Changes To Web Story Performance Report
  95. Search Console Discover Report Adds Chrome Data
  96. Updated Metric Boundaries for Core Web Vitals
  97. Use 503 To Avoid Losing Rankings While in Social Statement Mode
  98. Official Google Video On Duplicate Content
  99. New Manual Action Penalties for Google News and Discover Policy Violations
  100. Google Expands Phrase Match To Include Broad Match Modifier Traffic
  101. Google Launches Passage Ranking
  102. Google Announces Price Enforcements for Merchants
  103. February 26th Digest - John Mueller's Hangouts - Search Central Office Hours
  104. February 19th Digest - John Mueller's Hangouts - Search Central Office Hours
  105. February 12th Digest - John Mueller's Hangouts - Search Central Office Hours
  106. February 5th Digest - John Mueller's Hangouts - Search Central Office Hours
  107. WebSite Cleanup Tips for a faster, better-indexed site
  108. How to relocate a GMB attorney listing
  109. Tips for getting listed in People Also Ask
  110. Does using the disavow tool indicate to Google that a site might be shady?
  111. What, exactly, is Core Web Vitals?
  112. DuckDuckGo Hits 100 Million Searches Per Day -- Updates Privacy Protections
  113. GMB Updates Flag Review Options
  114. Google to Invite Advertisers to Test Alternative to 3rd Party Cookies
  115. URL Removal Tool in GSC Doesn't Actually Remove Pages
  116. Price Drop Added to Google Rich Results
  117. Google to Stop Collecting Ad ID's To Avoid Pop Up Warning in iOS Apps
  118. Google Notifies Site Owners About New HTTP/2 Protocol Crawling
  119. Google Wants Web Stories, not Web Teasers
  120. Google Threatens to Leave Australia
  121. WordPress Launches New Website Building Service
  122. High-severity Vulnerability in WordPress Plugin Contact Form
  123. Facebook Moving UK Users to US Privacy Terms & Conditions
  124. Facebook Attacks Apple's Plan to Give Users a Privacy Choice
  125. Twitter Relaunching Verified Accounts
  126. Update on the Structured Data Testing Tool
  127. Noindexed Pages Can Impact Core Web Vitals
  128. Google Placing UK Users Under U.S. Jurisdiction
  129. Why Ad Heavy Pages Might Still Rank Well in the SERP
  130. Copied Content is Sometimes More Relevant
  131. Request Indexing Tool Reenabled in GSC
  132. Google Rolls Out Dec 2020 Core Algorithm Update
  133. Top Google Searches for 2020
  134. An Important Message from The Founder of Planet Ocean / SEN
  135. Would owning a new top level domain (TLD) with keywords provide a ranking advantage?
  136. Are keyword heavy titles a problem?
  137. Free Online Video Converter Tools
  138. Editorial: Subscribe With Google / The Google News Initiative
  139. Google for Jobs is LIVE & Based on Schema Markup
  140. Google Launches 'Ad Experience Report Tool' in their Fight Against "Bad" Ads
  141. Google Launches Free 'Website' for GMB Participants
  142. AdWords Expands Language Options for Structured Snippets Globally
  143. Need to Know Details of 'Ads Added by AdWords'
  144. SEO for Voice Search: Digital Assistants
  145. SEN Celebrates 20 Years!
  146. OMG! Here Comes A Whole New Can Of Black-Hat Whoopass!
  147. Why is America so polarized?'s the Echo Chamber!
  148. A Virtual Paradi$e of Low Hanging Fruit
  149. How to track customers without hurting your Local Listings in Google
  150. Once They Find Your Page How Do You Get Them to Take Action?! Common Mistakes Marketers Make.
  151. Once They Find Your Page How Do You Get Them to Take Action?
  152. The Missing Link To Writing Effective Ad Copy
  153. The Missing Link To Writing Effective Ad Copy
  154. How to Easily Analyze your Competition in Seconds Using the Site Strength Indicator Tool
  155. The 'Local Search' Gold Rush Begins
  156. The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb!
  157. Google's Local Business Center
  158. Advanced SEO Tutorials
  159. Essential Title Tag Strategies for Top Ranking Pages in 2009
  160. Entrepreneurial Thoughts on the so-called Financial Meltdown
  161. 7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
  162. 9 Critical Steps to Evaluating Incoming Link Quality
  163. Proof Positive that Run-of-Site 'Paid' Links are BAD for your Website!
  164. How to Use Flash in Top Ranking Pages
  165. Your 4 Week Step-by-Step Link Building Task Planner
  166. Wikia Search Launch
  167. The Ultimate Link Building Quick-Start Guide, Part II
  168. How to Legally and Instantly Download All of Your Competitor's Top-Secret PPC Keywords!!!
  169. How to Leverage Your Company's Most Powerful Asset
  170. How to Automatically Build an AdWords Campaign
  171. How to Craft a Money Making Home Page
  172. There are Some Lists You Just Don't Want to be On
  173. "The Most Effective, Yet Overlooked, Marketing Strategy on the Internet"
  174. Are you ignoring 350,000 potential customers?
  175. Check your Popularity!
  176. Guide to Infoseek's ESP Search Engine
  177. How to get your pages to "Stick" in Excite
  178. The Best Kept Secret on the Internet?
  179. Making Money the Easy Way
  180. The Best Way to Sell Products or Services On The Internet
  181. Mining "Gold" from your "Back-End" Market
  182. Creating Web Sites that Load Fast & Sell
  183. Once they find your page how do you get them to take action?