On ecommerce pages, should the product name be put into headline tags?

• I'm wondering if it's a good idea to put the name of the product in a headline tag on my product pages. It would seem to make sense to do so but I couldn't find anything specific about this in Google's SEO Starter Guide.

  What are your thoughts?

Answer:

Google's John Mueller recently addressed this question in an Office Hours session. According to John,

From our point of view that’s totally up to you.

From purely a technical point of view, it can be the case the the product is a heading on a page. I think that makes sense in a lot of cases because you have your business maybe as a heading, you have the product or the kind of the product that it is as a heading.

That seems to make total sense from a semantic point of view.

Here's John's answer, starting at the 42:33 mark...

On ecommerce page, should product title be marked up as a heading? · runs 42:33-43:39