The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb!
 by Stephen Mahaney

The Top 12 Link-Offenders You Should Avoid Like A Ticking Bomb! How to build a link structure that will stand the test of time.
—by Stephen Mahaney and John Heard

In today's world of sophisticated search engines there are good links and bad links—what we call natural and artificial incoming link structures. Building a network of good links, the natural ones, will reward your pages with ranking favor. Yielding to the siren song of the bad links, the artificial ones can sentence your pages to languish in dungeons of obscurity.

The important question you should be asking is: How do you tell the difference? Glad you asked.

For starters, it's important to understand that most types of links don't fall neatly into black and white boxes—neither do the penalties associated with the so-called bad links. If you have a lot of good links, then you can often be quite alright with having some bad ones. Clearly, one does not need to go on a witch-hunt to eradicate every bad link that's pointing to their Web site.

What's much more important is to avoid acquiring so many bad links that your site's link structure begins to trip the artificial link triggers that Google has in place to determine when a Web page or site warrants a smack down in the rankings.

So, without further adieu, I present to you the triggers that Google uses to determine if your site's overall link structure looks like a good guy or a bad guy from the search engine point of view.

And The Dirty Dozen are...

bullet 1. Link Farms

This one's obvious, right? Not really. Every SEO and their brother will tell you to avoid link farms—the problem is that most so-called experts can't tell you exactly what a link farm ac...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for April 2021
  • SEN's Monthly Marketing Podcast for Strategies on the Go
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Internet Marketing Glossary
  • The Pro SEO's Local Search Directory List
  • 2019 Unfair Advantage SEO Beginner's Book
  • Pro's Ultimate WordPress Plugin Guide
  • The Vault: SEN's Internet Marketing Research Libraries
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before April 18th, 2021

 This form is encrypted for your security