February 12th Digest - John Mueller's Hangouts - Search Central Office Hours
 by Stephen Mahaney

February 12th Digest
John Mueller's Hangouts — Search Central Office Hours

Pearl's of Wisdom and SEO Gems from John Mueller during the month of February 2021

These edited and digestible byte-sized notes will save you hours of time wading through video of John struggling gallantly to sincerely answer the myriad questions presented in a variety of interesting accents from a world-wide audience with insatiable curiosities. Here's the digest version of the most useful gems and pearls in the order in which they appeared.

Office Hours · February 12, 2021 · 58:38

Search Central Office Hours — February 12, 2021 Run Time: 58:38 / Read Time: 5 minutes

  • 'Unavailable After' Robots Meta Tag – If you are using the 'unavailable after' robots meta tag in seasonal pages, Google will treat the page as no index after the passing of the unavailable date even if they don't recrawl it. However, since seasonal pages tend to be more prominently displayed on a site, Google tends to recrawl them more frequently and picks up changes even if the tag isn't used.

    The 'unavailable after' tag is most useful for pages that Google doesn't crawl as frequently such as classified ad pages and pages buried deep within a site. You saved 5:02 – Link

  • Robots.txt file not required – It's totally optional...

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