How can product schema be added to a page when the price of the product is variable?

• I would like to add product schema to my page but it appears to require a price. This is a problem since the price of my product (insurance) varies widely. Is it possible/useful to add product schema without price?

Answer:

To get a rich snippet, you would pretty much need to use schema.org/Product. However, Product Schema Markup requires either Offer (price), AggregateRating, or Review to be valid (or combinations of each). Without at least one of those, it's not valid.

If possible, we suggest doing something like "Starting at..." pricing or maybe a Price Range which is also doable in Product Markup using multiple embedded offer markups.

The next issue is images — which are not only important, they're required. This is where you might need to get creative.

And, even though there are some new insurance related markup categories coming out like https://schema.org/HealthInsurancePlan, unfortunately they won't get you a rich snippet at this time. So, your best bet is to follow the advice above and to figure out what you can use for images.

For more info, take a look at the dev docs for products.