Pearl's of Wisdom and SEO Gems from John Mueller during the month of March 2021

These edited and digestible byte-sized notes will save you about 50 minutes wading through video of John struggling gallantly to sincerely answer the myriad questions presented in a variety of interesting accents from a world-wide audience with insatiable curiosities. Here's the digest version of the most useful gems and pearls in the order they appeared.

Search Central Office Hours — March 26, 2021 Run Time: 56:08 / Read Time: 6 minutes

• Monetization in AMP pages – Having an ad in the AMP version of a page is "perfectly fine" provided that the AMP page and the canonical html version contain the same content and images. You saved 3:18 – Link

• Mobile Crawler Indexes Site Content for Both Mobile & Desktop – Google will index the content of your site with the mobile crawler and use that version "with all of the signals" as a basis for indexing both desktop and mobile rankings. However such is not the case for "things like core web vitals" where Google uses "different metrics for different places." You saved 1:06 – LINK

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