Pearl's of Wisdom and SEO Gems from John Mueller during the month of April 2021

These edited and digestible byte-sized notes will save you about 53 minutes of time wading through video of John struggling gallantly to sincerely answer the myriad questions presented in a variety of interesting accents from a world-wide audience with insatiable curiosities. Here's the digest version of the most useful gems and pearls in the order they appeared.

Search Central Office Hours — April 9, 2021 Run Time: 59:46 / Read Time: 7 minutes

• Core Web Vitals Scores are affected by the Country Location of Your Users in terms of speed metrics — If the bulk of your users see a slow experience, regardless of why, then that's what'll apply to your Core Web Vitals scores.

  So, if 90% of your users are coming from locations that are slow, then Google sees that 90% of your users are having a suboptimal experience with your site and that will be the metric that Google uses to determine page experience. Link

• Soft 404 Errors have lately been cropping up for some pages viewed on Google Desktop apparently due to a "small change" Google made to their soft 404 detection algorithm causing it to pick things up in "weird ways."

  If you've experienced this lately, you aren't alone. If you have examples of this happening to you, then post them in the ...