9 Critical Steps to Evaluating Incoming Link Quality
 by Stephen Mahaney

Maximize your link building efforts with these...
9 Critical Steps to Evaluating Incoming Link Quality
— By Stephen Mahaney

It's no surprise that your inbound links are the single most important factor in determining your site's rankings. But not all links are created equal. Some have the power to dramatically boost rankings, while others can actually drag your rankings down and even get you penalized.

When building links, you must be able to quickly evaluate a link's value and determine exactly how much effort and cost should go into acquiring it—or if you should just avoid the link altogether.

This report will give you the top strategies we use to determine link value when building links for our own sites and those of our clients, as well as the key metrics we use when judging the value of a link .

1. The Site's Total Number of Incoming Links

In most cases, this is the most important metric we use in determining a link's value. We break it into two separate areas...

Global link authority — This is the number and quality of links coming into the overall site. This number is essential in establishing the site's authority and determining the value of getting a link from that site.

Specific link authority — This is the number and quality of links coming into the specific page your link is on. This number is typically the most important factor when evaluating a link because the value of that page's links will be channeled to your site.

By the way, we designed our Site Strength Indicator (SSI) tool to specifically measure both of these metrics as such...

  • ssi-incoming-links.jpg
    Just another way of saying Global link authority.


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