7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
 by Stephen Mahaney

The Top 7 Ways to Boost Your Sales and Build More Links By Increasing Your Site's Speed!
— By Stephen Mahaney

As you might imagine, our Tech Help service here at SearchEngineNews.com answers a lot of SEO related questions from members each month. And one question we see again and again goes something like this...

Is there any SEO value to having a fast server? In other words, does a site hosted on a super-fast server have any ranking advantage over another site hosted on a slower server when all else is equal?

The complete answer...

This is a case where the 'quick' answer isn't necessarily the complete answer. For starters we need to consider what Google's Matt Cutts had to say on the topic in November 2006...

Google's Matt Cutts says;
"As long as Google can load your web pages, it doesn't really make a different whether the pages load in half a second or 5 seconds."

Case closed, right? Well, not so fast. While load speed may not be a critical ranking factor, there are three important reasons to be concerned about it.

  1. First, note that Matt doesn't specify what will happen if your pages take longer than 5 seconds to load. It's reasonable to assume that if your pages are routinely taking more than about 60 seconds to download, Google could give them a lower crawling priority.

    That means your site gets crawled less frequently with less depth (i.e., fewer pages indexed)

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