In Part One of this series, we explained that "Search Marketing is undergoing yet another major transformation!"  We made the case that your website MUST become mobile compatible before the end of 2013! And, with only the rare exception of a site that doesn't get mobile site visitors, this is true across the board. That's because, right now, the vast majority of sites are getting 20% or more of their traffic coming from mobile devices. And, no surprise, that number is growing FAST!

So, taking into account all of the factors we shared with you in Part One, the only remaining question is:

Should you be using a separate mobile-only site
or a device adaptive responsive site?

This article will lay out the facts to help you make an informed decision and take the right action.

What Devices are your Customers Using?

Your first step is to determine how your customers are currently accessing your site. Your Web stats will tell you what percentages are using mobile, tablet and desktop devices. And then you should think about what type of users are likely to be attracted to your site. For example, if your website focuses on mobile apps, ring tones or other mobile oriented content then a mobile first design strategy is a practical choice. However, if the vast majority of your site visitors are using desktops, then of course you should focus on a desktop first strategy.

We highly recommend that you study your sites current usage by mobile and tablet users as compared to desktop. If you haven't looked yet, you might be in for a surprise. We typically see non-local oriented ecommerce sites run...