Many small businesses can benefit considerably from Google AdWords advertising if their ads are seen by the right searchers.
The first thing to take into account is whether to set up a managed account or to use AdWords Express. Express used to be called Google Boost. I think of it as automatic AdWords.
This product was a brilliant way for Google to get more small businesses to advertise online and gives SMBs a quick and easy way to participate in ppc advertising without having to learn how to use AdWords, which becomes more complex all the time. With Express, all of the advertising bud...
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