Google has begun releasing short 2-3min video tutorials on some of the most basic of questions related to search and your Web site. We have decided to feature these quick tutorials to be sure that ALL of your questions are answered!

Today’s tutorial answers the question, “Does social matter?” Absolutely yes! There are different ways to interact with potential and existing customers. Establish your presence on social media, link to it on your Web site, hold contests and engage with people regularly! Watch this video to see a real-world example from Google of how social media can influence potential customers.