SEO Experts Blog

Google has just released an animated and interactive Web site called 'How Search Works' that spells out the A -- Z of search, in three parts.

• Crawling and Indexing
• Algorithms
• Fighting Spam

It's a beginner friendly site that feels like an infographic on steroids. It starts out explaining the crawling of a site and moves on from there. The idea is similar in style to last year's "Story of Send" -- the animated story of the journey of an email as it's a simple explanation, that has...

In a recent Adweek interview Google's Senior Vice President of Advertising, Susan Wojcicki, spoke of the demise of print advertisements. As users switch from purchasing magazines and newspapers to reading said publications on their tablets or laptops, the need for print diminishes at an astonishing rate.

Publishing a print ad in the New York Times for one day will cost you upwards of $800. This has size restrictions and audience circulation restrictions. Ads online can be as simple as a few words, or compelling pictures. The sky is the limit to how you want to interest users on your Web site and your wares. Wojcicki described the advertising trend that is moving print to digital:

"Advert...

Google has begun releasing short 2-3min video tutorials on some of the most basic of questions related to search and your Web site. We have decided to feature these quick tutorials to be sure that ALL of your questions are answered!

Today's question addresses the quantity and the different types of messages send out to Webmasters via Webmaster Tools. The head of Google's Webspam team, Matt Cutts, shares the statistics. Cutts says...

"hundreds of thousands of notifications are sent out each month."

In January and February of 2013, the message breakdowns are as follows:

• 90% relates to black hat, which Cutts defines as "pure e...

When creating a new Web site or moving your content over to a new domain (aka "site migration), you need to be sure to construct it properly. Creating a list of the goals you're trying to accomplish will help you stay on track and not get bogged down with the details mid stride!

Important ground rules for building a new site.

• Establish the existing problems or user-perspective experiences you'd like to improve.
• Use statistics to track your progress on the old site versus the new. This way, you can see if your problems are getting resolved.
• Be sure your goals and wish list items are realistic and achievable. Otherwise you are just setting ...

Vince Vaughn and Owen Wilson have decided to step into the role as Google interns and thanks to 20th Century Fox we get to watch it all unfold. This summer the latest blockbuster comedy takes a direct crack at Google's culture in the feature film "The Internship." Check out the official trailer below for a quick laugh...

As you'd expect, Google employees had varying responses to the trailer:

• "As a Google employee I'm not sure whether...

Google was recently granted a new patent on November 16th that outlines a system designed to grade the resources that a page links out to. This means that in the future the quality of your content will be determined by all the factors you're currently familiar with (uniqueness, freshness, keywords, social signals,

As of late, businesses have been offering contest entries in exchange for positive reviews on Google+ Local. The team at Google responded to a query on their forums recently, explaining that soliciting your customers to give you good reviews for a chance to win product (or money) is a violation of their review guidelines.

Let's break down the rules once more:

1. Do not bribe your customers to review you or your competitors in a certain way.
2. Do not set up a kiosk or review station to get immediate reviews from customers.
3. Do not review your place of work if you ...