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Kristi Hagen's avatar Kristi Hagen

Video Tutorial: The Best Way to Roll Out Large Quantities of New Content

By Kristi Hagen

Posted on May 13, 2013 - 12:28 PM

Google has been releasing video tutorials less than 3min long, on some of the most basic of questions related to search and your Web site. We have decided to feature these quick questions and answers to be sure that ALL of your questions are answered!

In today's question, Matt Cutts (head of Google's Webspam team) gives his advice on rolling out large quantities of new content. The question asks,

"A newspaper company wants to add an archive with 200k pages. Should they add it all at once or in steps?" - John, Zurich

Cutts says either way is acceptable. But if this were for his site, he would roll out the archive in large blocks rather than all at once. Releasing huge blocks of...



Kristi Hagen's avatar Kristi Hagen

Youtube to Put Some Channels Behind Membership Walls

By Kristi Hagen

Posted on May 08, 2013 - 01:29 PM

youtube_paid_channels.jpg Netflix, Hulu and Amazon has proven without a doubt that people want to view their TV programs streaming online with a low monthly fee and NO contract to tie them in. This has put the cable companies up in arms and scrambling to shift programming to online platforms as they continue to lose viewers. Well, watch out cable because here comes trouble...

Rumor has it that YouTube is planning to roll out a paid membership system that will control the access of up to 50 YouTube channels. Memberships are said to start at $1.99/mo. and will include a commercial free option. This is all set to go live as soon a...



Shelly Kramer's avatar Shelly Kramer

Increase Traffic, Sales & Social Signals by Adding Pinterest’s ‘Pin It’ Button To Your Photos Today!

By Shelly Kramer

Shelly Kramer is a 20+ year marketing veteran, she's a strategist, brand storyteller, digital marketing pro, content marketing expert, speaker and corporate trainer. Recently recognized by Forbes as one of the Top 50 Social Media Influencers, she's half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee.

Posted on May 07, 2013 - 12:01 PM

pinterest_pin_it_plugin.jpgPhotos tend to drive engagement on social networks—and that's especially true on Pinterest. The virtual pinboard (now at 40 million users and climbing) is being used by an increasing number of brands and businesses to boost their visibility and



Kristi Hagen's avatar Kristi Hagen

Video Tutorial: How to Interlink Your Web Sites

By Kristi Hagen

Posted on May 06, 2013 - 11:22 AM

Google has been releasing video tutorials less than 3min long, on some of the most basic of questions related to search and your Web site. We have decided to feature these quick questions and answers to be sure that ALL of your questions are answered!

In today's question, Matt Cutts (head of Google's Webspam team) addresses the site linking in relation to Google's quality guidelines. The question asks,
"Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate guidelines? I'll make sure both have high quality content & I disclose that they're both owned by me." -- Kenichi, Tokyo

Cutts explains linking t...



Kristi Hagen's avatar Kristi Hagen

Microsoft Set to Rebrand Once Again

By Kristi Hagen

Posted on May 03, 2013 - 10:54 AM

At the Design Day conference in Norway, Microsoft's General Manager of Windows Phone Design, Albert Shum, and Wolff Olin's Executive Creative Director, Todd Simmons presented the process and story behind Microsoft's upcoming rebranding. It is a huge undertaking for a multi-faceted corporation with a billion-plus users to change their look and design. This is the type of move that can make or break a company.

Take a look at the old versus the new:

oldbing.png

newbing.png

In Shum and Simmons' presentation, they showed this Bing logo ...



Mary Bowling's avatar Mary Bowling

What’s New in Local Search for May 2013

By Mary Bowling

I've been involved in owning, operating and marketing local businesses since I was in grade school. (Yep, lemonade stands, recycling, snow shoveling, babysitting, paper delivery and anything else I could make a buck doing.)

I got hooked on internet marketing in 2003 and have been involved with Local Search since before anyone ever gave it a name. As one of the "old-timers" of Local Search, I speak frequently at industry conferences and have been teaching the subject through various venues for years.

See my profile on LinkedIn, follow me on Twitter and read my personal blog if you're interested in the details:

http://www.linkedin.com/in/marybowling
http://www.twitter.com/marybowling
http://www.marybowling.com

Posted on May 02, 2013 - 10:40 AM

Here is the May 2013 installment of 'What's New in Local Search'. It's been another busy month so I won't waste your time and am just going to dive right in.

  • Google announces a new integrated dashboard for managing Places and Plus together in one place. Unfortunately, most of us don't yet have access to it, yet. Read this post on Google+ Local-What's Really Changed to learn more.

  • Foursquare announces that it will set its data free to third parties that wish to use it for ad targeting. Foursquare seems to be like the guys who sold picks and shovels ...



Kristi Hagen's avatar Kristi Hagen

Video Tutorial: Why Your Google Page Rank Drops Over Time

By Kristi Hagen

Posted on Apr 25, 2013 - 03:17 PM

Google has been releasing short 2-3min video tutorials on some of the most basic of questions related to search and your Web site. We have decided to feature these quick questions and answers to be sure that ALL of your questions are answered!

In today's question, Matt Cutts (head of Google's Webspam team) addresses the reasons why a new website may initially have high page rank, and why said page rank might drop over time.

The question asks:

"When we create a new landing page with quality content, Google ranks that page on the top 30-50 for targeted keywords. Then why does the rank get decreased for the next 2 to 3 weeks? If pages didn't have required quality, then why did it get ranked in the firs...



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