Top 5 Link Blogs Every Link Builder Should be Reading in 2012
I'm a link builder by trade. Sure, I do on-page optimization, social media promotion, reputation management, local search marketing, and cover nearly every SEO-topic under the sun, but my passion is link building. Links are still the MAIN currency of the Internet. When you absolutely, positively must move a site competitively in Google, links are what get it done.
As a link builder I'm always on the look-out for the latest and greatest in link building strategies, tips, and link opportunities that I can use to best leverage my sites and the sites of my clients. With link building, there is a huge quantity vs quality disconnect that results in a lot of "noise" being generated that can make finding th...
Does Being a Google Advertiser Give an Advantage in the Rankings?
Transcript of the Video
All right, hi everyone and welcome to our Search Engine News SEO Q&A. My name is Casey Markee and I'm the Lead SEO Consultant and Head of on-line support with Search Engine News and Planet Ocean. If you've used our paid Fast Track Service or submitted a request for SEO assistance, or even scheduled a professional consultation with Search Engine News you've probably had some contact with myself or my learned associate, John Heard.
We get some pretty interesting questions asked of us from time to time both during the course of SEO support or doing client SEO c...
Why Your Brand Should Consider Creating A Facebook Timeline App
For digital marketers, the news that Facebook’s Timeline for Pages has arrived is old. Yet leveraging the new look and features of Timeline as part of a Facebook marketing strategy is still, in many respects, uncharted digital territory.
Aside from a new, more visual layout and the elimination of custom landing pages, Timeline offers a deeper, more narrative experience that, when used correctly, can help brands not only tell their stories in a more meaningful way, but provide a more detailed layer of interaction with an audience.
And Timeline apps are a critical part of that exp...
Pinterest Primer: Your Guide to the Hottest Social Network on the Internet
If you haven’t yet heard of Pinterest, you might want to verify that your Internet connection is working. The site, which is a virtual and collaborative pinboard, has exploded in growth, recently exceeding 10 million registered users.
The biggest question I hear about Pinterest (aside from “What is it?”), is “How can I use Pinterest for my business or brand?” And as someone who spends my days immersed in digital marketing, it’s been fascinating to watch...
Top 5 SEO Twitter Takeaways from Pubcon Paradise 2012
No one needs an excuse to go to Hawaii but I was recently privileged enough to attend the Pubcon Paradise Webmaster SEO conference that was held in beautiful Honolulu in February. For those in the know, Pubcon is a premier SEO, social media, and online optimization conference that has been held annually since 2000 and is sponsored by noted web technology forum WebmasterWorld.com.
Usually held in TX and Las Vegas twice a year, Pubcon recently expanded to Hawaii to meet the demands of the increasingly large Asian and West Coast new media and optimizati...
What’s New in Local Search January 2011
Google announces plans to map the indoors and releases the capability in Google Maps 6.0 for Android. A person using this latest version of Maps on their mobile device can see detailed floor plans of some airports, malls, train stations, large stores and other public buildings. Building owners are encouraged to upload their own floor plans here. This is obviously an off shoot of the MapMaker projects and is yet another way to get users to create content for Google. Who know what evil ways spammers will be able to use it to harm their competitors, as being logged into a Google account seems to be the only requirement to create and submit floor plans...
How To Create A Successful Blogger Outreach Program—And Why It Matters
Building a blogger outreach program isn't only a priority for those in PR. If your business or brand has news and/or products to share, maintaining an updated blogger database—as well as active relationships—is a vital component of your outreach and information-sharing strategy.
Yet before you blast a pitch or press release to a group of randomly selected bloggers, stop! There's far more to implementing successful blogger outreach than the occasional email blast, which, let's face it—is downright spammy. Instead, let's look at some steps to building your blog network—and subsequently creating relationships that will make your sharing exponentially more effective. After that, we'll examine why blo...
